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國際頂尖製造業品牌應用Akamai案例分享
1.
Learning from Global
Manufacturing Leaders Akamai John Buten Director, Enterprise Industry Marketing May 17, 2011
2.
We Make the
Internet Work for Manufacturing Internet Issues • Not performance optimized • Availability is poor • Unpredictable load • Open to attack • Heterogeneous network (3G,Cable Modem, DSL) Akamai Enables Manufacturers to: Akamai • Reach new markets faster • Drive down operating costs • Improve speed to market • More flexible supply chain • Link directly with customers Akamai Confidential Powering a Better Internet ©2011 Akamai
3.
Akamai’s Business Akamai Akamai operates
the world’s largest on-demand, distributed Akamai 3,100 /25,000 computing platform delivering all forms of Web content and applications for over 3,100 customers and 25,000 domains. The Akamai Edge Platform: Akamai 90,000+ 1,700+ 750+ 71 ~1,000 Servers Locations Cities Countries Networks • 500 billion hits / day 5000 • 5+ million hits per second 5 • 100+ million streams / day 1 • 1,000,000+ concurrent streams • 4+ Terabits per second peak 4 • 15 – 30 % of all Web traffic. 15-30 Akamai Confidential Powering a Better Internet ©2011 Akamai
4.
The Akamai EdgePlatform
Akamai Traffic in APAC Country Mbps China 54,802 Australia 51,168 India 28,475 South Korea 26,952 Taiwan 24,351 Philippines 20,789 Thailand 16,389 Malaysia 15,863 Hong Kong 15,481 Indonesia 13,824 Singapore 12,653 New Zealand 6,075 Vietnam 6,031 Macau 1,003 Akamai Confidential Powering a Better Internet ©2011 Akamai
5.
How the Akamai
Platform Works Akamai 2. Edge Region close 1. High Performance Global to Origin Server Overlay Network Application Server Users Web-enabled Applications IP Applications IP 4. Accelerate dynamic transactions with 3. Edge Region close to End • SureRoute User • Akamai Protocol Akamai • Pre-Fetching Akamai Confidential Powering a Better Internet ©2011 Akamai
6.
Evolution of Manufacturing
Online Brand Marketing 1996 2001 2006 2011 Akamai Confidential Powering a Better Internet ©2011 Akamai
7.
Delivering a Global
Brand – Logitech – Opportunity • Connect with consumers through marketing and promotion. • Consolidate infrastructure and improve time-to-market with Centralized global infrastructure. Challenge • Achieving scale for marketing events and managing global performance from centralized infrastructure. logitech.com logitech.ch logitech.no Akamai Impact labtec.com • Reduced cost with centralized infrastructure. Maintain over 60 global sites logitechcordless.com from California. register.logitech.com 60 logitech.dk • Delivery of marketing promotions at scale without incremental infrastructure - partners.logitech.com delivered 14 million page views per hour or over 1 Gbps of traffic at peak. harmoneyremote.com receipts.logitech.com 1 4 1Gbps logitech.com.cn Logitech-partner.it Logitech-insight.be logicool.jp winner.nestleletschat.com harmony-elite.logitech.com Akamai Confidential Powering a Better Internet ©2011 Akamai harmony-select.logitech.com
8.
Evolution of Manufacturing
Online Customer Portals Brand Marketing 1996 2001 2006 2011 Akamai Confidential Powering a Better Internet ©2011 Akamai
9.
Delivering a Global
Brand – HP – Challenge • Reach consumers, developers, partners in 170 countries around the world without building out global datacenters 170 , Akamai Impact • 60% reduction in response from Europe and Asia 60 • Elimination of customer and partner complaints Hp.com Hp.co.id • Zero capital expenditure or infrastructure buildiout “ ” Hp.co.kr Hp.co.hk Hp.com.tw "Building out new data centers would have been far too costly and a poor Hp.com.nv use of our resources. Akamai's Web Application Accelerator has given us the Eds.co.jp outstanding performance we required with a transparent implementation and no capital investment." Compaq.com.tw - Tony Hinojosa, Manager, Enterprise Solutions Partner Division, HP Shopping.hp.com Akamai agew.com tippingpoint.com Tony - sppprobc.austin.hp.com hpgap.com Snapfish.com Fcs-hpeprint.com Procurve.com Akamai Confidential Powering a Better Internet ©2011 Akamai
10.
Delivering a Global
Brand Users feel as though they are close to the data-center 14 Local performance for users in Atlanta is .63 seconds 0.63 12 10 Good Without Seconds 8 Acceptable Akamai 6 Unacceptable 4 With Akamai 2 0 o an m ic es yd ng an on an y ga e si t er t re sc k ga i is H fur r To ki an ha it ta in lor g ey Fr da or o u ew i on ul ex el po o d ar ci m n C n ky kf an g K n n Y k M ng ji eo ia an o P an Lo ei g tl el st M S A Fr B A h S Fr m s S N B S H Lo A End User Locations S Akamai Confidential Powering a Better Internet ©2011 Akamai
11.
Delivering Customer Portals
– SKF SKF – Opportunity ( ): • Provide manufacturers with timely component specs they can include in product design to drive sales. Challenge ( ): • Poor performance in AsiaPac limits adoption of portal hosted in Sweden Akamai Impact ( ): • Generated 30% growth in traffic from AsiaPac markets • 4x improvement in response times for AsiaPac markets 4 • Average page download times worldwide reduced from 9 seconds to 3 seconds 9 3 • Generated 20% growth in overall Web site traffic Akamai Confidential Powering a Better Internet ©2011 Akamai
12.
Evolution of Manufacturing
Online Online Applications Customer Portals Brand Marketing 1996 2001 2006 2011 Akamai Confidential Powering a Better Internet ©2011 Akamai
13.
Delivering Online Applications
Supply Chain Product Lifecycle Management Project & Portfolio Management Management Challenge • Apparel manufacturer • Design to bid • Prevent IP leakage Challenge • Sharing product specs for Challenge • MPLS takes 2.5 months MPLS 2.5 engineering teams • Global SCM portal • Hosted centrally for global • High security procurement Akamai Impact • Large files • Poor performance causes poor • Improved by 52% 52% adoption – especially in APAC • Faster than MPLS MPLS Akamai Impact • Business continuity • Accelerated SSL VPN or FTPS for security SSL VPN SFTP Akamai Impact • 200% to 1,000% performance • Improved performance by 600% to impact 200%-1,000% APAC 6 • Improve productivity, product turn • Increased adoption and • Global compliance = cost time to market , , containment = • Avoid regional build-out • End non-compliance Akamai Confidential Powering a Better Internet ©2011 Akamai
14.
The Emerging Hybrid
Cloud Internet Users Application Origin Internet Akamai Confidential Powering a Better Internet ©2011 Akamai
15.
The Emerging Hybrid
Cloud CLOUD Internet Users APPLICATIONS SaaS PaaS Internet IaaS Application Origin WAN Users Private WAN Websphere Data power Akamai Confidential Powering a Better Internet ©2011 Akamai
16.
Evolution of Manufacturing
Online Online Platforms Online Applications Customer Portals Brand Marketing 1996 2001 2006 2011 Akamai Confidential Powering a Better Internet ©2011 Akamai
17.
Distribution Portals Enable
Agility Global Connect Benefits: Better Managed Access Standardization Monitoring, Reporting, Auditing Speed to Market , Akamai Confidential Powering a Better Internet ©2011 Akamai
18.
Evolution of Manufacturing
Online Connected Devices Online Applications Customer Portals Brand Marketing 1996 2001 2006 2011 Akamai Confidential Powering a Better Internet ©2011 Akamai
19.
Connected Device Opportunity
Device = Distribution Channel Content Owners for Software & Media = / SW Publishers ??? Device Physical & Traditional Consumer Manufacturer Distribution Channels (ie: Retailers, Operators) Challenge: Bit Rates x Format x Security Scheme x Social, Broadcasters, Device Environment = and more Too Much Complexity By 2012 Connected Devices will represent the majority of consumers for Software & Media Businesses 2012 By 2014, $100B+ of Media & Software revenue will be generated through devices* 2014 1000 Akamai Confidential Powering a Better Internet ©2011 Akamai
20.
Akamai Connected Device
Initiative Akamai Akamai HD Network: Delivery & Reporting Akamai – / • Platform for delivery • Platform for reporting and analytics Akamai HD Network: Media Cloud Services – • Cloud Transcoding = 1 Set of Bit Rates = • Cloud Packaging = Standard Format = • Cloud Encryption & Security / Akamai Connected Device Specification – Akamai Specifies how devices support: • Playback & bit rate switching & • Security • Beaconing for QoS and Analytics Akamai Confidential Powering a Better Internet ©2011 Akamai
21.
Vehicle as Connected
Device – OnStar Akamai Confidential Powering a Better Internet ©2011 Akamai
22.
DDoS Threatens Connected
Devices Target: Global Consumer Electronics Manufacturer eCommerce Date: January 2010 2010 Peak Traffic: 100Mbps 100Mbps Peak Overage: 51 x normal 51 Primary Origin: Worldwide – Duration: 2+ Days Account Management Downtime: 0 Hours, 0 Minutes / Revenue Saved: $15 million Mitigation: • Acceleration/Caching / • IP Blocking IP Connected Devices • User Validation The Akamai network saw more DDoS attacks in the fourth quarter of 2010 than in the first three quarters of the year combined Akamai 2010 DDoS Akamai Confidential Powering a Better Internet ©2011 Akamai
23.
Akamai ® DDoS
Defender 24/7 DDoS Support/Standard Runbook DDoS Readiness Service 7x24 DDoS / Prepare Capped bursting fees, no charge for DDoS traffic DDoS Fee Protection DDoS Event Log Capture Real-time logging of DDoS traffic events DDoS Historic logging for support investigation Inspect Event Data Store CAPTCHA based BOT validation room Validation Room ?? Maximize offload from origin w/ flexible caching Content Prioritization Control content delivery based on user details Absorb Request Management IP Rate Control on excessive error responses Error Code IP Rate Control IP Rate IP Blocking Block by IP IP Deflect Traffic Prioritization Block by Geo Access Management Control access to data based on user details Grey = Planned Enhancements Akamai Confidential Powering a Better Internet ©2011 Akamai
24.
We Make the
Internet Work for Manufacturing Internet Issues • Not performance optimized • Availability is poor • Unpredictable load • Open to attack • Heterogeneous network (3G,Cable Modem, DSL) Akamai Enables Manufacturers to: Akamai • Reach new markets faster • Drive down operating costs • Improve speed to market • More flexible supply chain • Link directly with customers Akamai Confidential Powering a Better Internet ©2011 Akamai
25.
Thank You
John Buten Director, Enterprise Industry Marketing jbuten@akamai.com 617 230 8359 Akamai Confidential Powering a Better Internet ©2011 Akamai
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