1. POWERFUL ’PLUG AND PLAY’
WEBCAST PLATFORM
CHOOSE QUALITY, PROFESSIONALISM AND SECURITY AND USE
ROYALCAST TO PRODUCE YOUR OWN WEBCASTS YOURSELF.
The RoyalCast Webcast platform allows you to
create your own high quality Webcasts, at any
moment in time, from any location and as often
as you like.
With your own Webcast encoder, licence and
audiovisual equipment, you will possess all the
equipment needed to start Webcasting and will
be certain that your message is being conveyed
clearly and powerfully.
Shell informs her global management team. If you wish, we can also take the entire process of
Webcast production out of your hands and provide
a high-quality Full Service Webcast. All this based
on the RoyalCast Webcast platform.
Deloitte provides periodic updates of her affiliates.
WHAT IS WEBCASTING?
Webcasting is based on the ‘One to Many’
principle, which means it differs from services
such as conferencing. With a Webcast you can
therefore reach your entire target group all at
once and from one location.
Webcasting allows you to harness the power
of video and PowerPoint slides, in order that
your target group can follow a presentation or
other meeting live. If you wish, viewers can also
participate interactively in the Webcast. Naturally
the Webcast is also available on demand straight
afterwards, which means that you can reach your
target group online both directly and afterwards.
Time and location no longer play a role.

2. WHAT IS ROYALCAST? ADDITIONAL WEBCASTING SERVICES
RoyalCast is the Webcast platform from Company In addition to RoyalCast, Company Webcast
Webcast. More than 10 years’ Webcasting also offers additional Webcasting Services.
experience has resulted in this unique and If required, we can fully organize a Webcast
advanced ‘Plug and Play’ Webcast platform based for you. In such cases, thanks to our own
on our ‘One to Many’ philosophy. RoyalCast RoyalCast Webcasting platform we can take all
enables you to determine when, how often and organization and production activities out of
from where you want to Webcast. your hands and supply a high-quality Full Service
Video or Audio Webcast.
With a RoyalCast licence you will have the
opportunity to produce and distribute your own Production Services
Webcasts extremely easily and independently If you have your own RoyalCast licence, then
to any target group selected by you. You can it’s possible that you may require support in
also enrich your Webcasts with such things as the form of technology and/or audiovisual
PowerPoint slides and various interactive equipment in some scenarios. In such cases you
modules. RoyalCast can also be connected can hire a variety of Production Services from
to your existing audiovisual equipment in a us which will aid you in your effort to produce a
straightforward manner. successful Webcast. In this regard you can enlist
our services for each event and take advantage
RoyalCast allows your target group to follow the of our Production Services in any location you
Webcast live and to participate in an interactive choose. We also offer video production services.
manner. After completion, Webcasts are also If you do not have your own audiovisual
available on demand. This enables you to reach equipment, or require an extra set, we can
a large group of people via a PC, laptop and/or also supply this.
mobile device such as SmartPhones and iPads.
Thanks to easy-to-read statistical overviews, for Distribution Services
each Webcast you are given a clear picture of the Whether your viewers are using your company
number of viewers, who viewed it, for how long network and/or from other networks across the
and when. globe, with RoyalCast Distribution Services the
Webcast is always available. We’ll see to it that
your Webcasts are distributed to your viewers in a
secure manner. If your target group is on the road
HOW DOES THE ROYALCAST WEBCAST a great deal and/or is equipped with so-called
PLATFORM WORK? mobile devices, then they will still be able to
watch the Webcasts. Your viewers can view the
The RoyalCast Webcast platform offers you a total Webcast on their PCs, as well as from an iPad and
solution consisting of the Encoder, the online Android Tablet or mobile phone such as a
Manager, the Player, the Search Portal and the Blackberry or iPhone.
Distribution of the Webcast.
Should your company network have bandwidth
The unique thing about the user-friendly restrictions, we can resolve this for you too.
RoyalCast Webcast platform is that you do not This usually requires customization, as every
need any technical knowledge and/or IT support situation is different. Therefore, thousands of
to get started with producing, broadcasting and employees will still be able to simultaneously
recording Webcasts. So it’s truly Plug & Play! view the Webcast on their laptops. This is
without creating capacity problems in terms of
The various components of the RoyalCast your own internal network. You can therefore
Webcast platform are explained in more detail be certain that your message is being conveyed
below: clearly and directly.
AUDIO/VIDEO ROYALCAST ENCODER ROYALCAST MANAGER
Naturally, every website begins with an audio The RoyalCast Encoder sees to it that the After we have installed the RoyalCast Encoder,
➜ ➜ ➜
and/or video signal. This signal is connected to audio/video and the data signal (e.g. PowerPoint have connected it to your audiovisual equipment
the RoyalCast Encoder. You can use your own or another program) are automatically recorded. and you have followed a short training session,
existing audiovisual equipment for this. It is also you will be able to get started immediately with
possible to use your existing video conference The RoyalCast Encoder is in direct contact with the online RoyalCast Manager.
system as the audio/video input for the RoyalCast the online RoyalCast Manager over the Internet.
Encoder. If you do not have your own audiovisual The RoyalCast Encoder comes in two versions: The RoyalCast Manager offers you the option of
equipment, we can provide you with that as well. a mobile encoder and an encoder that can be scheduling and producing Webcasts and viewing
used in a permanent location. The benefit of the management information online. Within a few
mobile encoder is that it can be used in several seconds a Webcast will have been produced and
locations. The stationary encoder, on the other you will be able to choose to enrich this with
hand, is immediately ready to use from a set metadata, e.g. information on the speaker and
location due to audio/video, data and the the subject. You can also add PowerPoint slides,
Internet already being connected. appendices, documents or links to a Webcast.

3. Example of the RoyalCast webcast player, with slides running in sync with
the video image. The slides can also be controlled manually. Information on
the speaker and topics is displayed under the video screen. The webcast is
also searchable by section, as well as by the text in the slides.
ROYALCAST PLAYER ROYALCAST SEARCH PORTAL ROYALCAST DISTRIBUTION
➜ ➜ ➜
The RoyalCast Player consists of a video image If a large number of Webcasts are recorded, The RoyalCast Webcast platform is a total
that runs in synch with a data signal, e.g. a it will be important that your target group solution. Consequently, as an organization you
PowerPoint presentation. We will provide you can find the right Webcast quickly and easily. do not have to make any further investments in
with a RoyalCast Player in your own house style. The RoyalCast Search Portal shows several servers, storage, IT support or periodic updates.
Viewers can retrospectively search through archived Webcast as well as the Webcasts that It is all included in the annual RoyalCast licence.
Webcasts based on text used in the data signal or are to be broadcast in the future. Your target This saves you time and ensures you are able to
by navigating through the PowerPoint slides. If the group will find it exceptionally easy to search focus on more important things. With RoyalCast
Webcast has been divided into chapters, it will be based on date, speaker and/or subject. The Distribution we see to it that all Webcasts can
possible to search on the basis of this indexation. RoyalCast Search Portal is perfect for integration be viewed by your target group on their PC, Mac
into your own website. or Linux computer, as well as on mobile devices
An MP3 file can be created for each Webcast, that such as iPads, Android or BlackBerry devices.
viewers can then download and play as a podcast. RoyalCast Distribution also offers security options
It is possible to expand the RoyalCast Player with by means of which Webcasts can be secured
interactive modules such as: ask a question, using such things as an ‘IP Lock out’ and/or a
chat, poll, questionnaire/survey form, exam/test password.
and evaluation. A Webcast can also be shared by
means of social media.

4. ROYALCAST AS A ‘MUST HAVE’ WITHIN
YOUR COMMUNICATION MIX.
MANY COMPANIES HAVE ALREADY BEEN
CONVINCED.
If you want to regularly communicate with
various target groups, then RoyalCast is the
solution for you. RoyalCast has been successfully
deployed as a ‘Proven Technology’ by hundreds
of organizations worldwide for extremely varied
purposes.
You can use the RoyalCast Webcast platform for a
variety of applications, such as:
√ Marketing campaigns & sales presentations
√ Internal communication, staff meetings & A ROYALCAST WEBCAST…
management updates
√ Gives you a communication tool that can be
√ Quarterly, half-yearly and annual presentations used in a wide variety of ways.
of figures
√ You will be able to produce and distribute
√ Press conferences, analyst meetings & Webcas ts easily and independently.
analyst days
√ You can create unlimited Webcasts for a fixed
√ Strategy updates, shareholder meetings & amount per year.
town hall meetings ROYALCAST IS A PRODUCT OF
√ You will greatly improve your reach and the COMPANY WEBCAST
√ Reorganizations, merger and/or acquisition impact of your message at low costs.
plans RoyalCast is the Webcast platform of Company
√ Your target group can decide for themselves Webcast. RoyalCast is a unique Webcasting
√ CEO announcements, corporate results & where and when they will watch the Webcast. platform and offers ‘Plug & Play’ Webcasting
crisis communication solutions for both the viewer and the user.
√ You can enhance your audio and video Choosing RoyalCast means choosing quality,
√ Web lectures, webinars, online periodic training Webcasts with PowerPoint slides and interactive professionalism and security. You can use
& other training sessions modules. RoyalCast to independently produce your own
Webcasts; you can also enlist our services
√ Web.tv, advertising campaigns & √ Just like hundreds of other organizations world- to take care of a Full Service Webcast for you.
sponsorship events wide, you will be getting our Proven Technology.
ABOUT COMPANY WEBCAST
√ Customer days & product launches √ You will have a total Webcasting solution,
including hosting & streaming. Company Webcast specializes in Webcasting
√ Events, congresses, seminars & debates and thanks to our customers, partners and
√ You will be able to reach your target group live user-friendly solution we are market leader
and on demand via the Internet and mobile within the Benelux region. Our customers use
telephones. Webcasting for things such as Investor Relations,
Corporate Communication, Internal Communication,
√ You will have extensive management Marketing Communication and periodic training
information about each Webcast and for (accredited or otherwise). From our office in the
each viewer. Rivium near Rotterdam, we are active throughout
the world for more than 200 organizations
√ You will also (if you wish) be able to enlist such as Heineken, Shell, AkzoNobel, AEGON,
our services to take care of your Full Service AstraZeneca, the Province of South-Holland
Webcast. and Exact.
√ You will be able to fulfil your policy with regard To obtain further information about what
to sustainability, as well as flexible and home Webcasting entails, and to gain extra inspiration
working. about how Webcasting can be used, please refer
to our website. For further information on the
costs, please refer to our pricing menus.
Phone: + 31 (0)10 – 28 29 500
info@companywebcast.com
www.companywebcast.com
POSTAL ADDRESS
Postbus 4461
3006 AL Rotterdam
The Netherlands
VISITING ADDRESS
Crystal Building B
Rivium Boulevard 220
2909 LK Capelle Aan Den IJssel
The Netherlands

5. BE INSPIRED BY THE FOLLOWING WEBCAST EXAMPLES:
CONFERENCE & SEMINAR
The Dutch Ministry of Social Affairs and
Employment used a webcast during its
conference on the ‘Labour Market in the
year 2020’. Conference speakers included
Henk Kamp, Bernard Wientjes and Agens
Jongerius. The webcast enabled the
ministry to reach a much larger target
group than just the conference hall
attendees, both live and on-demand.
MEMBER MEETING
To keep supporters up-to-date on the
ongoing pension negotiations, the Dutch
public service union Abvakabo FNV
webcasted its members meeting so that
all of the members who were absent
would have the opportunity to hear what
was discussed at the members meeting.
PROVINCE OF FLEVOLAND
To increase involvement in politics,
municipalities and provinces are
broadcasting their council and assembly
meetings live over the Internet. In the
webcast player, citizens, journalists,
officials, etc., can see the speaker, along
with the (current) agenda items and
any attachments. Afterwards, the meeting
is fully searchable by topic, speaker
and party.

6. STRATEGY UPDATE
For its new ‘2014 strategy’, the Board of
Directors of the Netherlands Organization
for Applied Scientific Research (the TNO)
put on its ‘soapbox sessions’ at various
offices. Not all employees were able to
attend. That’s why the TNO decided to
webcast the sessions, so these employees
could still watch the presentations.
Even those who were actually able to
attend were still interested in the webcast
‘for future reference’.
PRESS AND ANALYST
PRESENTATIONS
As an exchange-listed company, Dutch
telecom firm KPN regularly presents its
results to the press and analysts. KPN uses
webcasting to reach these (global) target
groups with the same information at the
same time. This allows KPN to increase
its transparency as an exchange-listed
company.
GLOBAL WEBCAST FOR
EXECUTIVES
AkzoNobel uses our webcast solution
to reach its (top) executives around the
world. In one hour, everyone is up-to-date
on the state of affairs, the policy and the
outlook. Viewers can participate by asking
questions in the webcast player.

7. WEBINAR
Getronics organized its ‘Sustainability
& ICT’ webinar to involve its customers
and partners in current developments in
the field. Several panel members explained
their thoughts on various topics, and
viewers had the option to submit
questions and respond to polls.
TRAINING INTERMEDIARIES
Zwitserleven uses webcasting to provide
training courses to its distributors and
intermediaries. In addition to this, they
also use webcasting to keep intermediaries
informed of developments in the market,
new products and current topics.
PRODUCT UPDATE OR
LAUNCH
Toshiba used webcasting to introduce a
new Game Laptop. This gave journalists
from various countries the opportunity to
watch the launch live from Germany, ask
questions and report on it directly in the
media.

8. E-LEARNING:
HEINEKEN UNIVERSITY
Heineken wants to train and reach its
(global) employees efficiently and in a
targeted manner. This can further reduce
expenses for travel and accommodations.
Heineken University uses its own cameras,
and with the RoyalCast webcasting
platform, it can produce (unlimited)
webcasts all on its own.
WEB LECTURES: BROADCAST
AND ARCHIVE LECTURES
Many academic institutions webcast all
of their lectures, which means students
can watch lectures from home and even
replay them at their own leisure. Nyenrode
Business University uses the RoyalCast
webcasting platform to broadcast its web
lectures, as well as other seminars and
gatherings of interest. In this way,
Nyenrode is building up an enormous
webcast library and retaining knowledge
and information within its organization.
CERTIFIED REFRESHER
TRAINING
Certified refresher courses are offered to
general practitioners and diabetes nurses
via webcast. Sanofi Aventis has set up
the ‘diabetes academy’ and offers all
manner of refresher training online for
physicians to earn their mandatory certifi-
cation points.