What is eCommerce? It’s selling something (physical or digital) on the internet. To a lot of people, developing eCommerce is a very scary thing. “It is only for the Advanced Developers,” some people say. Let’s break down those walls together, as I show you the basics of building an online store.

1. WooCommerce Fundamentals
Jonathan Perlman
@jpurpleman
https://www.jpurpleman.ca

2. About me
• Canadian, eh! Montreal, Quebec
• Senior web developer at Dawson College
• Teacher at Dawson College’s CTD ( non-credit )
• WordCamp speaker
July 15, 2017 WPCampus 2017 | https://www.jpurpleman.ca

3. Agenda
• What is E-Commerce?
• E-Commerce platforms
• Installing WooCommerce
• Theme Selection
• Adding products
• Extension eco-sytem
• Selling Products
• Security and Hosting
• Final Thoughts
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca

4. What is E-Commerce?
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca

5. E-Commerce Solutions
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca
WooCommerce
42%
Shopify
6%
Other
52%

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7. WooComerce Pros
• Easy to add-on if you're already using WordPress
• Free plugins if you need basic store functionality
• Yearly costs for advanced features and capabilities
• Community supported
• You own all of your data
• Multi-lingual support with a plugin
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca

8. WooComerce Cons
• Bigger learning curve and overhead if you're starting from scratch.
• Community supported
• SSL certificate setup
• Take measures to secure your site
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca

9. Shopify Pros
• Hosting and SSL certificate included
• Includes marketing and promotion tools
• Modern-looking, easy to use admin area
• Customer support
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca

10. Shopify Cons
• Lacking multi-lingual support
• Pricing model for bigger stores with more requirements
• Higher monthly costs
• Your order and customer data is locked-in if you decide to leave
• One Shopify site per currency for optimal pricing
8/13/2017 WordCamp Montreal | https://www.jpurpleman.ca

11. Installing WooCommerce
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19. https://docs.woocommerce.com/
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20. Theme Selection - StoreFront
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25. Store Front Child Themes
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26. Adding Products
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28. Product Types
• Simple
• covers the vast majority of any products you may sell.
• Grouped
• a set of six drinking glasses.
• Virtual
• one that doesn’t require shipping
• Downloadable
• digital album, PDF magazine, or photo.
• External or Affiliate
• one that you list and describe on your website but is sold
elsewhere.
• Variable
• a t-shirt available in different colors and/or sizes.
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29. Inventory
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30. Shipping
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31. Linked Products
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32. Attributes
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33. Advanced
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34. Product Page
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35. Extension eco-system
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36. https://woocommerce.com
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37. https://wordress.org
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38. https://ignitewoo.com
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39. https://skyverge.com
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40. Selling Products
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41. Payment Gateway
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42. Taxes
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43. Shipping
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44. Managing Orders
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45. Reports
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46. Security and Hosting
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47. Security
• SSL Certificate
• https://letsencrypt.org/
• Use a reputable host
• Keep everything updated
• Never Store Credit Cards
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48. Hosting
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49. http://2016.wooconf.com/videos/
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50. Final Thoughts
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51. Uniform and professional pictures
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52. Privacy Policy & Terms and Conditions
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53. Questions?
Feedback is always appreciated!
http://buff.ly/2wQVRDj
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