WooCommerce Fundamentals

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What is eCommerce? It’s selling something (physical or digital) on the internet. To a lot of people, developing eCommerce is a very scary thing. “It is only for the Advanced Developers,” some people say. Let’s break down those walls together, as I show you the basics of building an online store.

Tecnología

WooCommerce Fundamentals
Jonathan Perlman
@jpurpleman
https://www.jpurpleman.ca

About me
• Canadian, eh! Montreal, Quebec
• Senior web developer at Dawson College
• Teacher at Dawson College’s
Center for Training and Development
• WordCamp speaker
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Agenda
• What is E-Commerce?
• E-Commerce platforms
• Installing WooCommerce
• Theme Selection
• Adding products
• Extension eco-system
• Selling Products
• Security and Hosting
• More Learning
• Final Thoughts
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

What is E-Commerce?
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

E-Commerce Solutions
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca
WooCommerce
21%
Shopify
18%
Other
42%
https://trends.builtwith.com/shop

7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

WooComerce Pros
• Easy to add-on if you're already using WordPress
• Free plugins if you need basic store functionality
• Yearly costs for advanced features and capabilities
• Community supported
• You own all of your data
• Multi-lingual support with a plugin
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

WooComerce Cons
• Bigger learning curve and
overhead if you're starting from scratch
• Community supported
• SSL certificate setup
• Take measures to secure your site
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Shopify Pros
• Hosting and SSL certificate included
• Includes marketing and promotion tools
• Modern-looking, easy to use admin area
• Customer support
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Shopify Cons
• Pricing model for bigger stores with more requirements
• Higher monthly costs
• Your order and customer data is locked-in if you decide to leave
• One Shopify site per currency for optimal pricing
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Installing WooCommerce
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Theme Selection - StoreFront
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Store Front Child Themes
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Adding Products
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Product Types
• Simple
• covers the vast majority of any products you may sell.
• Grouped
• a set of six drinking glasses.
• External or Affiliate
• one that you list and describe on your website but is sold
elsewhere.
• Variable
• a t-shirt available in different colors and/or sizes.
• Virtual
• one that doesn’t require shipping
• Downloadable
• digital album, PDF magazine, or photo.
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Inventory
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Shipping
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Linked Products
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Attributes
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Advanced
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Product Page
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Extension eco-system
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

https://woocommerce.com
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

https://wordpress.org/plugins
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

https://ignitewoo.com
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

https://skyverge.com
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Selling Products
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Payment Gateway
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Taxes
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Managing Orders
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Reports
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Security and Hosting
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Security
• SSL Certificate
• https://letsencrypt.org/
• Use a reputable host
• Keep everything updated
• Never Store Credit Cards
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Hosting
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

More Learning
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

https://docs.woocommerce.com/
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

https://wordpress.tv/?s=ecommerce
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Search YouTube.com for WooConf 2017, 2016, 2014
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Final Thoughts
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Uniform and professional pictures
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Privacy Policy & Terms and Conditions
7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

Questions?
Feedback is always appreciated!

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1. WooCommerce Fundamentals Jonathan Perlman @jpurpleman https://www.jpurpleman.ca

2. About me • Canadian, eh! Montreal, Quebec • Senior web developer at Dawson College • Teacher at Dawson College’s Center for Training and Development • WordCamp speaker 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

3. Agenda • What is E-Commerce? • E-Commerce platforms • Installing WooCommerce • Theme Selection • Adding products • Extension eco-system • Selling Products • Security and Hosting • More Learning • Final Thoughts 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

4. What is E-Commerce? 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

5. E-Commerce Solutions 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca WooCommerce 21% Shopify 18% Other 42% https://trends.builtwith.com/shop

6. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

7. WooComerce Pros • Easy to add-on if you're already using WordPress • Free plugins if you need basic store functionality • Yearly costs for advanced features and capabilities • Community supported • You own all of your data • Multi-lingual support with a plugin 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

8. WooComerce Cons • Bigger learning curve and overhead if you're starting from scratch • Community supported • SSL certificate setup • Take measures to secure your site 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

9. Shopify Pros • Hosting and SSL certificate included • Includes marketing and promotion tools • Modern-looking, easy to use admin area • Customer support 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

10. Shopify Cons • Pricing model for bigger stores with more requirements • Higher monthly costs • Your order and customer data is locked-in if you decide to leave • One Shopify site per currency for optimal pricing 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

11. Installing WooCommerce 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

12. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

13. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

14. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

15. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

16. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

17. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

18. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

19. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

20. Theme Selection - StoreFront 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

21. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

22. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

23. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

24. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

25. Store Front Child Themes 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

26. Adding Products 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

27. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

28. Product Types • Simple • covers the vast majority of any products you may sell. • Grouped • a set of six drinking glasses. • External or Affiliate • one that you list and describe on your website but is sold elsewhere. • Variable • a t-shirt available in different colors and/or sizes. • Virtual • one that doesn’t require shipping • Downloadable • digital album, PDF magazine, or photo. 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

29. Inventory 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

30. Shipping 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

31. Linked Products 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

32. Attributes 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

33. Advanced 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

34. Product Page 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

35. Extension eco-system 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

36. https://woocommerce.com 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

37. https://wordpress.org/plugins 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

38. https://ignitewoo.com 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

39. https://skyverge.com 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

40. Selling Products 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

41. Payment Gateway 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

42. Taxes 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

43. Shipping 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

44. Managing Orders 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

45. Reports 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

46. Security and Hosting 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

47. Security • SSL Certificate • https://letsencrypt.org/ • Use a reputable host • Keep everything updated • Never Store Credit Cards 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

48. Hosting 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

49. More Learning 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

50. https://docs.woocommerce.com/ 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

51. https://wordpress.tv/?s=ecommerce 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

52. Search YouTube.com for WooConf 2017, 2016, 2014 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

53. Final Thoughts 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

54. Uniform and professional pictures 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

55. Privacy Policy & Terms and Conditions 7/13/2019 WordCamp Ottawa | https://www.jpurpleman.ca

56. Questions? Feedback is always appreciated!