Se ha denunciado esta presentación.
Utilizamos tu perfil de LinkedIn y tus datos de actividad para personalizar los anuncios y mostrarte publicidad más relevante. Puedes cambiar tus preferencias de publicidad en cualquier momento.
Conceptualising Community Social Media: The Promise of
Cultural Intermediation
Dr Jonathon Hutchinson
University of Sydney...
Cultural studies
Community media + DIY Citizenship = community social media
Network theory
Digital Media technologies
Cult...
Cultural Studies - useful to understand online
communities
Community Media - maker culture as a form of
resistant against ...
Community Social Media - combination of the
collaborative and enabling practices of social media,
with the political and c...
Networking power as gatekeeping to include or exclude actors
based on their potential to add value or jeopardise the netwo...
Network-making power, critical as it is “(a) the ability to constitute network(s)
and to program/reprogram the network(s) ...
Cultural intermediation
Bourdieu (1984) wrote of the ‘new cultural intermediaries’ as those roles concerned with new
occup...
#ISIS
• Captured between 17 and 21
June
• 408,381 Tweets
• 176 online communities
• Most influential
@permbambungan
• Most...
#KoinUntuk
• Collected between 23 February
8 April
• 22,881 Tweets
• Most connected node
@istandforbali3
• Most influentia...
NSW #PlaySafe
• Collected between 13 and 23
April
• 464 tweets
• Most connected user
@casmangroup
• Most influential user
...
Observations
• Users congregate online to form community social media
groups
• These groups have problems championing crit...
Jonathon Hutchinson
jonathon.hutchinson@sydney.edu.au
@dhutchman
Conceptualising Community Social Media: The Promise of Cultural Intermediation
Próxima SlideShare
Cargando en…5
×

Conceptualising Community Social Media: The Promise of Cultural Intermediation

355 visualizaciones

Publicado el

This presentation was given at the International Association of Media and Communication Research (IAMCR), presented in Montreal Canada, 14 July 2015.

  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m77EgH } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m77EgH } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Responder 
    ¿Estás seguro?    No
    Tu mensaje aparecerá aquí
  • Sé el primero en recomendar esto

Conceptualising Community Social Media: The Promise of Cultural Intermediation

  1. 1. Conceptualising Community Social Media: The Promise of Cultural Intermediation Dr Jonathon Hutchinson University of Sydney jonathon.hutchinson@sydney.edu.au @dhutchman International association of media and communication research Community Communication Section Theorizing Alternative, Community and Citizen Media
  2. 2. Cultural studies Community media + DIY Citizenship = community social media Network theory Digital Media technologies Cultural intermediation 3 case studies that Dr Jonathon Hutchinson University of Sydney jonathon.hutchinson@sydney.edu.au @dhutchman
  3. 3. Cultural Studies - useful to understand online communities Community Media - maker culture as a form of resistant against dominant discourse DIY Citizenship - making as a critical protest that reflects on power through institutions, infrastructures, communicates and practice Dr Jonathon Hutchinson University of Sydney jonathon.hutchinson@sydney.edu.au @dhutchman
  4. 4. Community Social Media - combination of the collaborative and enabling practices of social media, with the political and critical engagement of DIY making Disjuncture with dominant discourse - there is very little adjustment to power structures through community social media How can this problem be addressed? Dr Jonathon Hutchinson University of Sydney jonathon.hutchinson@sydney.edu.au @dhutchman
  5. 5. Networking power as gatekeeping to include or exclude actors based on their potential to add value or jeopardise the network; Network power to coordinate the protocols of communication or the rules for participate within the network; Networked power which are the collective and multiple forms of power, referred to by Castells as ‘states’, within the network; and finally, Network-making power, critical as it is “(a) the ability to constitute network(s) and to program/reprogram the network(s) in terms of the goals assigned to the network; and (b) the ability to connect and ensure the cooperation of different networks by sharing common goals and combining resources while fending off competition from other networks by setting up strategic cooperation”(Castells, 2011, p. 776). Dr Jonathon Hutchinson University of Sydney jonathon.hutchinson@sydney.edu.au @dhutchman
  6. 6. Network-making power, critical as it is “(a) the ability to constitute network(s) and to program/reprogram the network(s) in terms of the goals assigned to the network; and (b) the ability to connect and ensure the cooperation of different networks by sharing common goals and combining resources while fending off competition from other networks by setting up strategic cooperation”(Castells, 2011, p. 776). 1st characteristic: Common goals 2nd characteristic: Switchers “control the connecting points between various strategic networks” for example “the connection between the political networks and the media networks to produce and diffuse specific political-ideological discourses” (Castells, 2011, p. 777). Dr Jonathon Hutchinson University of Sydney jonathon.hutchinson@sydney.edu.au @dhutchman
  7. 7. Cultural intermediation Bourdieu (1984) wrote of the ‘new cultural intermediaries’ as those roles concerned with new occupations between consumption and production of cultural products. Cultural intermediaries are ‘the taste makers defining what counts as good taste and cool culture in today’s marketplace’ (Maguire & Matthews, 2014, 1). Negus (2002) picked up the cultural intermediary framework to highlight the significance within the market environment, which has recently been appropriated for the media (Maguire & Matthews, 2010), fashion (Skov, 2014), journalism (O'Donnell & Hutchinson, 2015) and advertising (Nixon, 2014), for example. I continue this trajectory to argue cultural intermediation is useful in assembling and mobilising community social media networks for political purposes Dr Jonathon Hutchinson University of Sydney jonathon.hutchinson@sydney.edu.au @dhutchman
  8. 8. #ISIS • Captured between 17 and 21 June • 408,381 Tweets • 176 online communities • Most influential @permbambungan • Most connected user @terror_monitor
  9. 9. #KoinUntuk • Collected between 23 February 8 April • 22,881 Tweets • Most connected node @istandforbali3 • Most influential @iyf_id
  10. 10. NSW #PlaySafe • Collected between 13 and 23 April • 464 tweets • Most connected user @casmangroup • Most influential user @seastsydhealth
  11. 11. Observations • Users congregate online to form community social media groups • These groups have problems championing critical and sincere political participation • Cultural intermediation through network-making power mobilise, connect and empower small clusters • This is consistent with preliminary findings across three research fields Dr Jonathon Hutchinson University of Sydney jonathon.hutchinson@sydney.edu.au @dhutchman
  12. 12. Jonathon Hutchinson jonathon.hutchinson@sydney.edu.au @dhutchman

×