1. “One-Stop-Shop” Mobile Marketing
for
Convenience Stores
Convenience Retail – J Moloshok
1 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com

2. Introduction
Adoption for mobile marketing has reached critical mass
• 40% of all phones in the US are smartphones (2011 ComScore/ Nielsen Research)
• Mobile app usage (avg. of 661 minutes per month) is becoming as popular
as mobile messaging (671 minutes per month) (2011 ZOKEM Research)
• 20% of consumers age 18-34 (10% total) make a special trip to the store after
receiving a mobile coupon (2010 InsiderExpress Study)
• Shoppers involved in mobile loyalty programs were highly satisfied: 90% said they
had gotten value from being a member (2010 Zoomerang Study)
Convenience Retail – J Moloshok
2 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com

3. What Is QwikBonus?
Easy to start, easy to manage – with measurable ROI
A Complete Mobile Solution for Convenience Stores…
• Mobile app with your brand on it
• Turnkey mobile marketing
• Loyalty and rewards
• Data and analytics
… That Drives Incremental Revenue
• Increases customer acquisition and retention through rewards
• Increases number of store visits by loyal customers
• Increases customer response to/redemption of offers
Convenience Retail – J Moloshok
3 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com

4. How QwikBonus Works
Targets customers with a GPS enabled mobile application
You market a branded We use GPS to create Your app uses the
1 “location-aware” mobile
app to your customers
2 “geofences” around your
store locations
3 “geofence” to deliver POS
marketing to customers
Convenience Retail – J Moloshok
4 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com

5. QwikBonus Program
Delivers value-add to increase loyalty and store visits
Outside a Store’s Geofence
The Program Drives to Store
• Alerts and Targeted Offers
• Trivia and Quizzes for Points
• Promo Content and Games
• Social Networking
• Store Finder
Convenience Retail – J Moloshok
5 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com

6. QwikBonus Program
Leverages loyalty at POS to increase purchase incidence
Inside a Store’s Geofence
The Program Drives Sales
• Points and Rewards Redemption
• Coupons and POS Promotions
• Instant-Win and Enter-to-Win
• Premium Content and Games
• Mobile Payment
Convenience Retail – J Moloshok
6 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com

7. Turnkey Mobile Marketing
Acquires new customers while retaining existing customers
Customers Opt-Into
Your Mobile Program
Convenience Retail – J Moloshok
7 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com

8. Program Opt-In
Customers simply download your branded app
Store marketing drives Customer sends a text to Customer downloads
1 customers to download
your branded app
2 receive a link or types
URL into phone browser
3 the app and can begin
using it immediately
Convenience Retail – J Moloshok
8 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com

9. Call-to-Action
Example: Alert message with mobile “scratch card”
Customer receives Cards can be “scratched” Prizes are redeemed
scratch card periodically anywhere; prizes include at stores for the specific
1 via push notification, 2 coupons, points and 3 points value or offer
SMS or email premium content they advertise
Convenience Retail – J Moloshok
9 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com

10. Campaign
Example: Store promotion with manufacturer offer
Customer launches app Customer browses a Customer chooses an
1 and selects a category of
offers to view
2 list of offers available
within category selected
3 offer which they can
redeem, share or rate
Convenience Retail – J Moloshok
10 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com

11. Redemption
Example: Customer redeems an offer at a store
Customer selects a App generates scanable POS scans bar code;
1 promotional offer or
rewards offer to redeem
2 bar code for the offer or
points being redeemed
3 app updates customer’s
points balance
Convenience Retail – J Moloshok
11 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com

12. Rewards
Example: Earn and redeem points for rewards
Customer receives a call- When customers redeem Customers can redeem
to-action with a rewards offers, points are tracked rewards points for a wide
1 offer and points earning 2 and balance updated 3 variety of free packages
opportunity automatically and offers
Convenience Retail – J Moloshok
12 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com

13. Measurement and Data
Maximize ROI with new metrics, customer data and intelligence
dnew@tedeschifoodshops.com
Improve targeting
1 and response rates
Tedeschi Food Shops
Optimize marketing
2 performance and
boost conversions
Deepen customer
3 relationships and
increase loyalty
Convenience Retail – J Moloshok
13 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com

14. QwikBonus Pilot Program
Easy to start, easy to manage and easy to scale
Phase 1: Program Development and Customization
• We customize mobile apps (iPhone and Android) with your look and feel
• We work with you to design a program and secure manufacturer promotions
• We design your redemption process and or POS integration
− No Integration: we collect redemption data to compare with your POS
− Integration: we reconcile redemption data directly with your POS
Phase 2: Program Launch and Marketing
• You implement consumer marketing for your new mobile app with rewards
• We work with you to create and manage campaigns on your new app
Phase 3: Program Optimization and Growth
• Leverage customer data and analytics to optimize your program and marketing
• Scale manufacturers and offers based on what works best with your customers
Convenience Retail – J Moloshok
14 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com

15. Contact Us
If you would like to discuss a pilot program, or learn more about how QwikBonus can
work for your stores, please contact us at:
SolidMedia USA TNT Marketing/CrossMark
752 N. Orange 5100 Legacy Drive
Los Angeles, CA 90038 Plano, Texas 75024
Jonjozuf Hadley Your Marketing Representative
Strategic Development & Marketing + 1 469.814.1000
Direct +1 626.404.7349
Mobile +1 310.428.4320
jhadley@solidmediainc.com
Skype: jonjozuf_hadley
Convenience Retail – J Moloshok
15 This material is proprietary and confidential. Not for distribution. © SolidMedia, Inc. 2009-2011 All rights reserved. www.solidmediainc.com