1. “Dead simple map-mashup”
www.jooink.com | Francesca Tosi | +39 3806587378 | info@jooink.com

2. Team Francesca Tosi - CEO
- PhD Applied Math
- She worked on CFD (jointly with Ferrari
& at Ansys Germany)
- She published papers on Num. Analysis;
Alberto Mancini - CTO
- PhD Computational Math
- Papers on Applied & Comp Math
- He works at the Dept of Math
(Florence)
Alessandro Santo – Advisory Board/CFO
- BA in Finance (Bocconi) & MBA from
Columbia Business School (NY)
- He worked on Financial markets,
consulting & VC (3 years)
- He is Kauffman fellow

3. The Pain
- A “gazillion” of tematic mashups on the web
- hundreds just on on
http://googlemapsmania.blogspot.com/
- thousands on http://goo.gl/tev4B
- Tons of geo-tagged info sparse on the net with
the emergence of SoLoMo websites and apps.
- Info are tied to different personal identities (FB's
friends; Twitter's followers; 4SQR's friends; ...),
most of them “lost in the cloud” (with specific app
born to search in the cloud (e.g. Greplin, YC 2010
and funded by Sequoia)
Looking for geo-tagged
data is a mess

4. Charting the leading concept
– from UGC to aggregated &
curated mobile/web geotagged
data

5. The project
Our mission: Creating a unique reference
point for curated geotagged
data
Building • Internally developed mashup
blocks: engine
• Geo-focused crawling engine
• Semantic-based curating engine
• Direct expertise with real time
data projects (e.g. Google Wave)
And an insane passion for managing
big chunk of data

6. Jooink: a first view
1. Add your
Video/Sample
(geo)dataset
2.Look for any data
using our search
engine Video
3.Mashup and create
Url:
http://www.jooink.com/samples/video.swf
Enjoy and share!

7. Tecnologies
Mobile-App
Web-App
(HTML5 compliant)

8. Business Model(s)
Freemium
• Premium features on groups & categories
management, data sharing (size, collaborators),
adv
• Exepecting 5k premium users by FY1, 100k by FY3
paying 1,99 Euro per month (1,5M sales by FY3)
Transaction
• Users will be able to sell each own map; Jooink
will become unique reference point for premium
maps and will retain a 20% transaction fee.
• 5000 paid maps hosted by FY3 generating 150k
transaction per month with a 20% fee on a 2,99
eur map, 700k Euro by FY3
• Direct sales to medium and big companies of
geotagged maps
B2B
• 7 customers by FY1, 160+ by FY3 with average
contract value of 20k Eur

9. Competitors
Search & mash app
Check-in apps Thematic maps
Rating on a map Ugc collectors

10. Milestones
• Working Capital by Telecom Italia
2009-2010 (one out of 7 winners and
achieved
700+ participants)
• Developed web client (90%) and
mobile HTML5 client (70%)
• UX & graphics development (Q411)
• Getting feedback from top European
start up competition (Q411 & Q112)
• Advisory board (Q411)
• B2B direct sales hiring (Q112)
• Beta release in Jan 2012
• 100k user by Jun 2012, 1M users by Q1
2013

11. Financials
€ 6.000
€ 5.311
BEP in Q4 FY2
€ 4.000
Sales
€ 2.000 € 1.665
EBIT
€ 986
€ 186
€0
FY1 FY2 FY3
-€ 411
-€ 721
-€ 2.000