Explenation of actions for a simulation game that took place in 1 semester.

1. Stockholder meeting #1 -Think different, print different- Jeroen Boon, Kerstin Liebl, RafiHovsepyan, Joost Verbakel, Elvira Walter, Manuela Werwein, Linda de Witte

2. Content of the meeting 1. What was planned? 2. How did things arise? 3. Where do we stand after this period? 4. How are we to continue? (incl. advertising concept) 5. What have we learned? 6. What was our group work like?

3. 1. Planning and strategic decisionsObjectives for the past 6 periods: Increase market share Provide products of good quality for average price Decrease liabilities (50% of original amount) Optimize production (full efficiency >95% of production capacity) Global market player (EU, USA, Japan and Russia)

4. Strategicdecisions For period 1-2: Plan efficiently production Enable sufficient distribution channels (sales people) Invest in quality and employees For period 3-4: Achieve strategic advantage in foreign markets (build warehouses) Select reliable suppliers to meet production demand For period 5-6: Invest in growing markets Achieve economies of scale Become a major player in the market

5. 2. Arising business along the period Split up in 4 topics: 2.1 - Sales revenue 2.2 - Marketing mix 2.3 - Profit for year 2.4 - Liabilities

8. PriceThe marketingmix contains the 5 P’s:- Price- Place- Promotion- Product- Personell

13. 4. How are we to continue? Prospects for the next five periods: Keep lower pricing Find a combination between a low cost price and a pricing based on competitors and market average Continue with the low-liablity management Keep economies of scale Remain efficient Increase market share in EC and Russia Increase shareholder value

14. Marketing campaign Logo

15. Marketing campaign Slogan

16. Marketing campaign Magazine Advertisement

17. Marketing campaign

18. 5. What have we learned from this project? This game requires unique decisions Efficiency depends on many fine-tuned factors Long-term thinking needed for success Increase production volume earlier Start aggressive price policy earlier Risk aversion keeps you from winning

20. Tasks were split up in departments

21. Every department was discussed as a group before entering the informationVery time intense (focused on details) Attitude was serious and hard-working (reality vs. game) High personal commitment to the common goals

22. Stockholder meeting #1 Thankyouforyour time and interest in ourcompany Didanyquestionsarrive?