This document provides information about content marketing for events and venues. It discusses that 93% of companies surveyed do some form of content marketing but only 42% felt successful. It also notes that 73% of customer buying happens before contacting sales. The document then lists various types of content that can be created like videos, interviews, podcasts, articles and more. It emphasizes recording all content created. At the end, it thanks participants and requests they complete an evaluation survey.

1. WELCOME TO THE
GIBTM KNOWLEDGE
PROGRAMME
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2. Content Marketing
For Events & Venues
Presented by:

3. “Content marketing is a marketing technique of creating and
distributing valuable, relevant and consistent content to attract and
acquire a clearly defined audience – with the objective of driving
profitable customer action.”

4. 93% of companies surveyed said they were
doing some form of content marketing.

5. Only 42% of companies surveyed felt they
were successful with their content marketing
efforts.

8. 73% of the customer buying cycle happens
before a customer reaches out to a sales
person

9. Interruptions

10. Adding Value

11. Primary Audience

12. Secondary Audience

13. Keys to Content Marketing

14. Social Proof

15. Triggers

17. Emotions

19. Making Secrets Public

20. Practical

21. Stories

23. Start with your Strengths

25. Someone has to Lead

28. Be an ambassador

31. Layover in ….

35. • No time
• Busy
• Need rest
• Networking
• Looking for Opportunities
• Need to work on the go
• Jet lagged
• Need to call company back home
• May have some extra time to explore
• May have trouble sleeping
• They are living out of a suitcase
• No time
• Busy
• Need rest
• Networking
• Looking for Opportunities
• Need to work on the go
• Jet lagged
• Need to call company back home
• May have some extra time to explore
• May have trouble sleeping
• They are living out of a suitcase

36. Content Marketing Factory

37. Videos

38. Interviews

39. Podcasts

40. Follow-up Articles

41. Blog Posts

42. Surveys

43. Testimonials

44. Demos

45. Quotes

46. Record Everything

47. GIBTM KNOWLEDGE 2014 SESSION EVALUATION
Thank you so much for participating in the GIBTM Knowledge
programme.
Tell us what you think and help to shape the programme in 2015
by completing the online survey emailed to you after the show!
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