News release announcing the Post Consumer Brands Thrive Rides Program

1. MEMO
To: Priority Bicycles
From: Jordan Gaal
cc: Kurt Oborn, Linda Fisher, Jennifer Levack
Date: July 19, 2017
Employees at Post Consumer Brands’ corporate office in Lakeville, Minn. have a new way to get
around. “Thrive Rides” is a new bike share program coordinated by the Thrive Committee.
Thrive is Post Consumer Brands’ employee health and wellness program. There are four bikes
available for employees to reserve and ride. The bikes are branded for a few Post Consumer
Brands’ cereal products: Great Grains, Honey Bunches of Oats, Malt O’ Meal and Pebbles.
Thrive Rides launched on Wednesday, July 12. The bikes were available to ride on Friday, July
14. Every bike comes equipped with a stylish handlebar bag, helmet, lock and cereal branded
license plate. The bikes were purchased from Priority Bicycles out of New York, N.Y. and
feature automatic gears and comfy seats.
Thrive Rides bike share program is part of the Thrive program. Thrive reflects Post Consumer
Brands’ commitment to total employee wellbeing. The ability to have a meaningful, successful
and happy life is influenced by career, social, financial, physical & community health.
About Post Consumer Brands
Post Consumer Brands is a subsidiary of Post Holdings, Inc., formed from the combination of
Post Foods and MOM Brands in May 2015. Headquartered in Lakeville, Minn., Post Consumer
Brands today is the third largest cereal company in the United States, with a broad portfolio
spanning all segments of the category — from iconic household name brands and value ready-
to-eat cereals to natural/organic and hot cereal varieties. As a company committed to high
standards of quality and to our values, we are driven by one idea: To make better happen every
day. For more information about our brands, visit www.postconsumerbrands.com.
Photo attached.
For more information contact:
Jordan Gaal
Corporate Communications
Post Consumer Brands
952-322-8940
jtgaal@postholdings.com