fa102b

1. Jorden Prussing FA102B Professor Klinkowstein
Research from the Web
IFTF Article
The Livestream Economy
http://www.iftf.org/future-now/article-detail/the-livestream-economy/

2. Jorden Prussing FA102B Professor Klinkowstein
Research from the Web
Excerpt
“For the already famous, livestreaming is a way to get closer to
their fans and build a relationship that feels more authentic and
unmediated. For ordinary people, livestreaming lets them turn
their daily lives into a commodity, and find an escape from the
crushing loneliness many of them feel”

3. Jorden Prussing FA102B Professor Klinkowstein
Research from the Web
Notes
• Livestreaming became huge in China in 2016
• Can make between a few hundred to tens of thousands of
dollars a month
• All age groups stream
• Vlogs, cooking, video games, pranks, tutorials, etc
• Intimate views on people’s lives

4. Jorden Prussing FA102B Professor Klinkowstein
Research from the Web (Quora)
Quora Question and Answer
What unique services do Livestreams currently provide? What
else could they potentially provide in the future?”
(Didn’t get an answer)
Research: Tutorials, hangout, familiar faces

5. Jorden Prussing FA102B Professor Klinkowstein
Research from the Web (Quora)
Quora Question and Answer
Similar Question:
“How can I get more viewers in my livestreams?”
https://www.quora.com/How-can-I-get-more-viewers-in-my-
livestreams
Answer:
• Correct formats to view through mobile/computer
• High quality audio/video
• 16:9 Aspect Ratio
• Strong internet connection

6. Jorden Prussing FA102B Professor Klinkowstein
Draft Product or Service Description
Early Concept
Quick livestreams for how-to’s, discussion, tutorials, or hangout

7. Jorden Prussing FA102B Professor Klinkowstein
Customer Journey Map Concept
Brainstorming
product idea = unique short livestreams-user downloads and sets up account
-user wants to stream short tutorials (art for example)
-starts to get some views
-user reaches 20 followers
-user can add a tip button to account
-user continues to make how to's for suggestions receives from followers
-reaches a high number of fans
-starts to stream as a hang out with fans
-user is happy to share knowledge on digital art and gets a decent amount of tip
money a day
-daily usage of 30ish minutes
-also can be used for cooking, crafts, cleaning, teaching
(youtube tutorial specifically for what you want)

8. Jorden Prussing FA102B Professor Klinkowstein
Customer Journey Map Concept
Brainstorming