fa102b

1. Jorden Prussing FA102B Professor Klinkowstein
Research from the Web
IFTF Article
The Livestream Economy
http://www.iftf.org/future-now/article-detail/the-livestream-economy/

2. Jorden Prussing FA102B Professor Klinkowstein
Research from the Web
Excerpt
“For the already famous, livestreaming is a way to get closer to
their fans and build a relationship that feels more authentic and
unmediated. For ordinary people, livestreaming lets them turn
their daily lives into a commodity, and find an escape from the
crushing loneliness many of them feel”

3. Jorden Prussing FA102B Professor Klinkowstein
Research from the Web
Notes
• Livestreaming became huge in China in 2016
• Can make between a few hundred to tens of thousands of
dollars a month
• All age groups stream
• Vlogs, cooking, video games, pranks, tutorials, etc
• Intimate views on people’s lives

4. Jorden Prussing FA102B Professor Klinkowstein
Research from the Web (Quora)
Quora Question and Answer
What unique services do Livestreams currently provide? What
else could they potentially provide in the future?”
(Didn’t get an answer)
Research: Tutorials, hangout, familiar faces

5. Jorden Prussing FA102B Professor Klinkowstein
Research from the Web (Quora)
Quora Question and Answer
Similar Question:
“How can I get more viewers in my livestreams?”
https://www.quora.com/How-can-I-get-more-viewers-in-my-
livestreams
Answer:
• Correct formats to view through mobile/computer
• High quality audio/video
• 16:9 Aspect Ratio
• Strong internet connection

6. Jorden Prussing FA102B Professor Klinkowstein
Draft Product or Service Description
Early Concept
Quick livestreams for how-to’s, discussion, tutorials, or hangout

7. Jorden Prussing FA102B Professor Klinkowstein
Customer Journey Map Concept
Brainstorming
product idea = unique short livestreams-user downloads and sets up account
-user wants to stream short tutorials (art for example)
-starts to get some views
-user reaches 20 followers
-user can add a tip button to account
-user continues to make how to's for suggestions receives from followers
-reaches a high number of fans
-starts to stream as a hang out with fans
-user is happy to share knowledge on digital art and gets a decent amount of tip
money a day
-daily usage of 30ish minutes
-also can be used for cooking, crafts, cleaning, teaching
(youtube tutorial specifically for what you want)

8. Jorden Prussing FA102B Professor Klinkowstein
Customer Journey Map Concept
Brainstorming 1

9. Jorden Prussing FA102B Professor Klinkowstein
Customer Journey Map Concept
Brainstorming 2

10. Jorden Prussing FA102B Professor Klinkowstein
Customer Journey Map Concept
Brainstorming 3
Survey
Advertisement
Download
Profile Creation Set Up Usage
Future
Focus Groups: Interview people
who have experience with
streaming services
Speak to artists: What do
beginner art students struggle
with? Are advanced artists willing
to teach?
Elders: Is there an interest on
the opposite side of the expected
users?
App stores: Available to as
much users as possible. Android
and Apple play stores.
Desktop: For people who aren’t
on their phones or tablets that
much. A desktop version can be
used through a browser or a
client can be downloaded.
Viewer/user: The bulk of the
downloaders will end up being
viewers. They just watch the
content and tip the streamers.
Show them advertisements to
fund the app.
Interests: Ask the user what they
are interested in in order to recom-
mend correct types of streamers.
Subscriptions: Prompt the user to
subscribe to a few streamers in
order to build a home feed.
About user: Username, profile pic
Security: Security codes, email
View: Look through the
homefeed and click on interesting
looking videos. Look through the
subscriptions to tune in for a
streamer they already follow. Pull
up a sketchbook/creative cloud
software to follow along.
Upload: Stream videos to teach
the viewers about digital art,
anatomy, photoshop, graphic
design, etc etc. Streamers can
keep to a schedule so their
subscribers know when to
expecct new content. Streamers
can also upload their clips online.
Interests: Streamers get a
homefeed based on their interests
too.
Subscriptions: A streamer can
follow other streamers.
About user: Username, profile pic,
what they will stream
Set up unique profile: “tip jar”,
goals to reach, vote for next
stream
Streamers: These users are the
content creators on the site.
They pay a small entry fee to
start streaming to keep “weird”
people from streaming with no
risks. The fee gives them
bonuses to their account like a
nicer interface, analytics, more
control on acount customization.
Word of mouth: General
spread from users to friends,
family, etc.
Web Page ads: Simple
banner ads online. Advertise
on art websites, cartoon/anime
video services, and
Sponsors: Partnerships with
content creators on youtube
and the small art community
on twitch.
Video Ads: Advanced online
ads of artists using the app.
Video ads can show what it is
like to be a viewer or a
streamer.
Printed ads: Real life ads put
in newspapers/magazines or
posters. This is the least
promising ad aimed at offline
people. However users who
aren’t familar with technology
are part of the demographic,
so it could interest some
elders.
Whats next?
a) Partnerships with Twitch?
b) Usage at universities to
stream classes?
c) Implement a store for users
to buy one-on-one personal
lessons or special lessons
Survey again!
Tip/follow
Become a fan
Teach, answer
questions, and
get tips
Get fans and a
following