Bluemix the digital innovation platform

© 2015 IBM Corporation
IBM Cloud Platform Services | Bluemix
IBM Bluemix
The Digital Innovation Platform
#bluemix - #ibmcloud

** All statements regarding the Bluemix Local delivery and features represent IBM’s intent.

Customer expectations are being set everywhere
High growth companies are the ones able to deliver value and
experiences on the user’s terms.
Companies of all sizes have the opportunity to disrupt, or face
the prospect of being disrupted.

Steer
Dev/Test
Deploy
Operate
DevOps
Continuous
Feedback
Design Thinking
Containers
Extreme Agile
Mobile
IoT
APIs
Microservices
Tooling
Runtimes
Cloud provides developers with instant access to the APIs, services and
infrastructure they need to launch their ideas into the present.
App development today is about speed and choice

Developers focus only on differentiation
Manage only the resources the app/workload requiresCloud is about productivity, but not all cloud is equal
Quickly use new APIs and
digital services to add features
and increase engagement in
areas such as:
• Payment
• Location
• Social engagement
• Identity
• Reviews
• Travel
• Messaging
• Yours

Enterprises have additional requirements
External StakeholdersTraditional Enterprise IT
Public CloudPrivate Cloud
Regulations
& policy
Security&
privacy
White
label cloud
LDAP
integration
“I have apps and data that
must stay on-prem but I want
the Bluemix experience.”
“I want to create new
hybrid applications that
use enterprise data &
services.”
“I want to move fast
but retain control.”
6
@robinsonsj

IBM Bluemix™ - The Digital Innovation Platform
Transform your business with innovation in high-growth digital business
Rapidly bring
new products
and services to
market at lower
cost.
Balance agility
with quality,
security and
governance.
Extend existing
IT investments
into cloud
business and
delivery models.
Why Bluemix
Open cloud architecture
DevOps & app lifecycle mgmt
Hybrid integration, deployment and
management
Syndicated catalog of IBM, 3rd
party
and community services and images
Global reach

Unrivaled innovation and pace of delivery
3
3
100+
announced deployment options, spanning
public, dedicated and on-premises cloud
compute and hosting options, all built on
open technology
IBM, 3rd
party and open source runtimes and
services
Within one year we transformed not only Bluemix, but the way in IBM delivers our products
and services.

Bluemix momentum
With Bluemix we are bridging the gap between start-up and
enterprise by bringing together the best of both worlds.
Speed and agility. Enterprise scale.

New/Updated Offerings Description
Bluemix – The Digital Innovation Platform
Choose the right infrastructure to power your apps and workloads
IBM Containers Build and deploy hosted containers in the cloud. Built on Docker.
Virtual Machines Deploy and automatically scale virtual machines. Built on OpenStack.
Accelerate agility around even your most sensitive systems
Use integration to fuel digital and composable business and delivery models
Bluemix Local Bluemix is an integrated hybrid cloud platform, with three delivery models, a syndicated catalog and
common ops console. Buemix Local complements public and dedicated and is delivered as a fully
managed service in your data center. Coming in summer 2015.
Create leading digital experiences for your customers
Deliver with speed and quality
Secure Gateway Responsibly connect your own network to the public cloud with a credential wallet.
API Management Publish, promote and manage APIs in a secure, scalable way.
API Harmony Find the perfect APIs for your app with the world’s largest knowledge base of APIs.
Connect and Compose Instantiate a connector, generate an API and create an API assembly.
API Catalog More easily search for and use private and unmanaged APIs in the Bluemix catalog.
Make data available where and when you need it
MobileFirst Platform for iOS New set of iOS specific services for mobile application developers.
Watson New services bring the power of Watson to speech and text.
Twitter Include the power of real-time sentiment and feedback in your apps.
Delivery Pipeline Move code changes into production with zero downtime.
DataWorks New intuitive tooling to find, shape and deliver trusted data.
Object Storage Secure storage for unstructured data that can easily be included in cloud apps and services. Built on
OpenStack.
New capabilities to help clients drive pervasive digital transformation

This is Bluemix

Accelerate delivery across a diversity of apps and workloads
Announcing the expansion into VMs and containers
Choose the right resources and infrastructure
VMs
The most flexible infrastructure,
delivering control all the way down
to the operating system.
Containers
Powerful, but less resource
intensive than virtual machines.
Key to supporting hybrid portability
scenarios.
PaaS
The highest level of infrastructure
abstraction. Ideal for app and
software dev. Focus only on the
app.
NEXTIn Bluemix
Deploy and manage VMs
consistently across public
and dedicated instances with
a single dashboard.
A user-specific repository of
images which are trusted
and secure
High availability of the IBM-
hosted container images
Integrated networking and
storage
Support for node.js, Java,
Go, Python, Ruby, Ruby on
Rails, .php and includes the
ability to bring your own
buildpack
All built on a backbone of open technology
With Bluemix, developers can choose from a selection of compute technologies that can
provide a combination of deep customization and infrastructure abstraction.

IBM Containers – a Bluemix service
Docker Value IBM Value-add
Customer Value
Docker Hub Registry holds a repository of
75000+ Docker images
• IBM hosted public registry containing IBM
images - linked to Docker Hub
• Client unique registry available on and off
premises
• Curated Enterprise-ready Images
Customers have at their figure tips the
images they require to deploy
containers that meet their business
needs and strategy
Open-source, standardized, lightweight ,
self sufficient LXC container technology
 Enhanced performance with bare metal deployment
 Run images to local datacenter or cloud
 Deployment choice with pSeries & zSeries
Hybrid Cloud choice and flexibility to
choose the right mix for their business
Build, ship and run standardized
containers
• Integrated monitoring & logging
• Elasticity to grow storage & container needs
• life-cycle management of containers and data
volumes
Docker simplicity and ease of use with
the Enterprise-level of integrity and
confidence to run a business
Container connections using links and
service discovery
 Private net work communication
 External IP address
 Subnet Range
Extends and connects Docker
containers to production-ready
Enterprise environments

Secure, durable object storage further extends Bluemix infrastructure
services
Dedicated
Public On-Prem Securely store large amounts of unstructured data at low cost with
multi-tenant, highly scalable and durable object storage service.
High availability Automatic data replication of OpenStack based
Object Storage Service
Enterprise
management
Enterprise features include scalability, availability,
policy, logging, security and monitoring
Organize and
manage data
Use tagging, search and indexing capabilities and
API accessibility
Simple Straight forward usage reporting, metrics, cost
management and billing
Secure
connectivity
Securely transfer data between cloud and on-
premises with object store gateway
Hybrid Distribute files, data and content between
environments and support for hybrid use cases like
disaster recovery and bursting.

Bluemix is an integrated hybrid cloud platform
Delivered through any combination of three deployment environments
Public
Multi-tenant public
cloud rolling out
globally.
Dedicated
Bluemix in an isolated
SoftLayer private
cloud.
Local
Bluemix delivered as
a managed service in
your data center.
Syndicated
Catalog
The catalog of IBM, 3rd
party and private
services is syndicated
across Bluemix.
Ops Console
A single view of the
health and status
across apps and
infrastructure.

Introducing Bluemix Local – cloud agility for even your most sensitive
workloads
Dedicated
Public On-Prem Bring cloud speed to the data center with
Bluemix Local. Coming in Summer 2015.
Security and
Privacy
Take advantage of the security and privacy
characteristics of your own data center.
Cloud agility and
economics
Reduce the cost and management complexity of
cloud in the data center because Bluemix Local is
delivered as a fully managed service offering,
Deployment
choice
Based on your own infrastructure and preferences,
you can deploy Bluemix on either OpenStack or
VMware.
Bluemix is one
cloud
With a syndicated catalog and a single operations
console, you get visibility and ease of use across
your cloud.
Portable apps
and services
Burst and move workloads as performance
requirements and regulations change.
All built on open Open standards facilitates standardization, extension
and customization across your cloud.
16

Securely connect existing systems to the cloud to power new web and
mobile apps
Common use case
On-premises databases can be
exposed in a simple, repeatable way
via private REST APIs.
{ }
Bluemix
Existing, on-premises enterprise infrastructure
and data
Encrypted tunnels connect
systems
Secure connectivity and
integration
Open up a secure network connection and monitor
and manage usage with Secure Gateway
Expose more finely controlled connections, such
as specific database tables, with secure
connectors
Connected APIs can then be composed with an
intuitive graphical interface
New Services
•Secure Gateway
•Connect and Compose

Secure, publish and manage sophisticated, revenue generating APIs in
Bluemix
Externalize your APIs– expose your Bluemix apps and allow secure, governed,
monitored usage.
API Discovery– Discover APIs from on prem sources such as System Z and IBM
Integration Bus and publish them into Bluemix.
Socialize- invite partners to consume and interact via the Developer Portal and publish
into their Bluemix orgs.

Shape, cleanse and load data from on-premises into web-scale databases
with refinery services
Bluemix service: DataWorks
Core APIs for:
•Data Load
•Data Profile
•Data Masking
•Data Classification
•Address Cleansing
•Address Validation
Save & Run as
an ActivityLoad Analyze Join Cleanse
Refinery services find, transform, deliver, and provide
confidence to Hybrid Cloud applications

Push data closer to the users and the apps
Improve performance and
reduce latency
Enhance the experience
of mobile users
Meet security and data
localization requirements
Replicate data from on-premises
into high-performance, web-
scale DBs
Portability and synchronization of
JSON datasets across regions
and networks move data closer
to its users
Native software libraries for
Android and iOS makes it easy
for developers to provide access
to offline mobile data
Locate data in only the countries
where policy and regulations
permit
“Local” deployment options
enable datasets to remain on-
premises
Basic governance capabilities
are built in, and can be
enhanced by flowing the data
through refinery services.

Search the world’s largest database of public APIs
Introducing API Harmony
Find an API Match– Cognitive ability to dynamically shape API
matches based upon relationships or other criteria
Largest API Knowledge base– Explore and search from the worlds
largest collection of Public APIs
Gain insights across APIs- understand multi-modal relationships,
common API attributes such as data formats, key types, etc.
API Search _|
_______________

Create amazing experiences for end users
MobileFirst Platform
for iOS
•Sync and scale data with
Cloudant NoSQL DB
•Keep apps healthy by
monitoring performance
•Engage users with push
notifications
Watson Services
•Understand and respond to
users, text, speech and
media in ways never
previously possible
Insights for Twitter
•Support and drive the most
complex social media apps

Ensure quality and speed across the app lifecycle with DevOps and
deployment automation
Isolate
Pinpoint the problem
to a specific part of
the environment
Diagnose
Drill down into the
details and get to
the root cause
Deploy a fix leveraging a common delivery pipeline across both clouds
and traditional infrastructure, bridging the gap in two speed IT
Sense
Detect that a problem
occurred, or is about
to happen
Rapid iterations
Plan Develop Build Test Deploy Prod
Slower iterations
Plan Develop Build Test Deploy Prod
Alignment Isolation Coordination
Application Performance
Management
Deployment Automation
Automate builds across hybrid application architecture, inclusive of Bluemix apps and on-premises
systems with IBM UrbanCode
Enhancements to delivery pipeline services in Bluemix facilitate 0 downtime deployments and further
extend services capabilities to containers

Get started today at bluemix.net

Bluemix the digital innovation platform

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