Video of the presentation and all supporting Links may be found at http://www.dragonsearchmarketing.com/author/josepf/

1. Get Social or Die:
Why & What on Social’s Business Influence
Josepf Haslam, Biz Dev, DragonSearch - @Josepf
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2. Dawn
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4. Promise
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5. What it looks like
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6. WORLD OF ENGAGEMENT World of Engagement
RICH MEDIA CONTENT
DIGITAL ADVERTISING
PROPERTIES BANNERS
WEBSITES DISPLAY
CUSTOM BUILT PORTALS PAID
ENDORSEMENTS
OWNED PAID
properties media
EMBASSIES
SOCIAL EARNED
PARTNERSHIPS
INFLUENCER NETWORKS
platforms media
OUTPOSTS BRANDED ENTERTAINMENT
RELEVANT MESSAGE BOARDS
BLOGOSPHERE NICHE PLATFORMS
INFLUENCER ENGAGEMENT
Social Engagement
Source: David Armano. Edelman Digital 2010. edelmandigital.com Concentrated Here
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7. Evolution
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8. 0: Self Published Indexes/Directories
1: Human Published SERPs (Yahoo)
2: Counting Words on a Page (Altavista/Lycos)
3: Counting Words & External Links (Google)
4: PageRank as “Voting” with Links (Google/Bing)
5: PageRank & Social Voting (Bing/Google)
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9. Step back
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10. Why
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11. • 71% to 83% of people use “Reviews” to influence
Purchase decisions
• 80% will change a decision based on Negative
Reviews
• A study of 56 billion impressions, 2.7 billion clicks
and $13 billion in revenue concludes that
inclusion of Social Media increases revenue 84%
over natural search alone.
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12. •They buy something from you
•Social proof
•Influencer outreach
•Share of voice in community
•Engagement
•Shared
•Like more

13. McGinnis Example
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17. @ricdragon | Ric Dragon | Graphic Excerpted from the book Social Marketology
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18. SOCIAL MEDIA Where do you belong
Where do
JOIN COMMUNITIES you belong? CREATE COMMUNITIES
WHO ARE THE
INFLUENCERS?
SUB-SEGMENTS
SUB-SEGMENTS
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19. SEO-NATURAL SEARCH
SEO Natural Search
OLD SCHOOL
NEW SCHOOL
SHORT HAND OPTIMIZATION BROADER LONG TAIL
Fueled
BACKLINKS
Reciprocal Linking RELATIONSHIPS by
Social
RELEVANT CONNECTIONS Media
RELEVANT CONNECTIONS
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21. Thank You!
Josepf J Haslam, DragonSearch.net/blog
Josepf@dragonsearch.net | Twitter: @Josepf
Social Marketology
Release date: June 2012
Available Pre-order on Amazon!
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