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A Futurist Perspective
1. A Futurist Perspective
Innovating for the Internet of Everything
Joseph M. Bradley
General Manager and Founder, IoE Practice, Cisco Consulting Services
@JosephMBradley
September 16, 2014
Today, a confluence of social, economic, and technological factors is challenging our basic assumptions about business, government, and society.
Driven by digital disruptors such as cloud, mobile, social media, Big Data analytics, and constantly shifting security requirements, new competitors are creating new business models that threaten incumbents and challenge the status quo.
These forces are innovative and disruptive on their own; taken together they are revolutionizing business and society, disrupting old business models, and creating new leaders.
Audience takeaway – While customers really are king, they often don’t know what they want until they are able to experience it. Most people said the iPad would fail or it wasn’t needed; now we can’t live without it.
Data points
No one watches porn, but it’s a $10 billion industry (equivalent).
Things that people don’t recognize they need or use. Average citizen in France spend 4 years looking for a parking space.
More money spent on video game releases than blockbuster movies. Only X players of Fifa Soccer, play soccer. Only x percent of people who play John madden football, play football. Tiger Woods.
If it’s not in their day to day routine. Customers don’t have the insights. What people do or will do but don’t realize it.
Stories
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Fablet, ipad, Nest, Uber,
The Internet of Everything is the mother of all market transitions, knitting together multiple technology-driven disruptions. At its essence, the IoE is the networked connection of people, process, data and things.
To better understand this definition, we must first break down IoE’s individual components.
People: As the Internet evolves toward IoE, we will be connected in more relevant and valuable ways. Today, most people connect to the Internet through their use of devices (such as PCs, tablets, TVs, and smartphones) and social networks such as Facebook. In the future, people will be able to swallow a pill that senses and reports the health of their digestive tract to a doctor over a secure Internet connection. In addition, sensors placed on the skin or sewn into clothing will provide information about a person’s vital signs. According to Gartner, people themselves will become nodes on the Internet, with both static information and a constantly emitting activity system.
Process: Process plays an important role in how each of these entities — people, data, and things — works with the others to deliver value in the connected world of IoE. With the correct process, connections become relevant and add value because the right information is delivered to the right person at the right time in the appropriate way.
Data: With IoT, devices typically gather data and stream it over the Internet to a central source, where it is analyzed and processed. As the capabilities of things connected to the Internet continue to advance, they will become more intelligent by combining data into more useful information. Rather than just reporting raw data, connected things will soon send higher-level information back to machines, computers, and people for further evaluation and decision making. This transformation from data to information in IoE is important because it will allow us to make faster, more intelligent decisions, as well as control our environment more effectively.
Things: This group is made up of physical items like sensors (e.g. pressure, image, temperature, vibration), consumer devices, enterprise assets that are connected to both the Internet and each other, RFID (a simple tag that can used to identify an object) and "actuator". An actuator is an object that makes an "action": for example, it could turn off an engine, a light, or start a process to control a more complex system. In IoE, these things will sense more data, become context-aware, and provide more experiential information to help people and machines make more relevant and valuable decisions. Examples of “things” in IoE include smart sensors built into structures like bridges, and disposable sensors that will be placed on everyday items such as milk cartons.
It is also important to understand the difference between IoE and IoT. Essentially, IoT includes data and things, while IoE adds people and process to the mix.
Public Sector Use Cases
Cisco’s Value at Stake analysis covers 40 use cases across eight public-sector categories: Education, Culture & Entertainment, Transportation, Safety & Justice, Energy & Environment, Healthcare, Defense, and Next-Generation Work & Operations.
The goal is not to deliver all 40 of these use cases to a given city or agency, but rather to provide targeted sets of use cases that address specific issues. Different cities and agencies will be interested in different combinations of the use cases.
Often, these use cases include both short- and medium-term opportunities for cities, states, and federal agencies.
Private Sector Use Cases
In 2012, Cisco released groundbreaking research about a market transition of immense importance, which we call the Internet of Everything (IoE). IoE is the confluence of multiple technology trends: mobility (ubiquitous high-speed mobile networks, smart devices, and apps); cloud computing; social networks; the ability to collaborate with anyone, anywhere, instantly; data analytics; and finally, the possibility of connecting “things” with inexpensive, intelligent sensors. IoE brings these elements together through standards-based IP networks, generating $19 trillion in value over the next ten years.
A full $4.6 trillion of this value is within the grasp of public sector organizations. Leading public sector organizations — federal, state, and local governments; healthcare organizations; educational institutions; and non-governmental organizations (NGOs) — are seizing the opportunity. They are using IoE-enabled solutions to increase efficiency, reduce costs, and most importantly, improve the lives of citizens. Their innovations are delivering positive measurable results, some of which have the potential to transform entire sectors of the economy.
Demands for lower taxes, fiscal austerity, and global recession are reducing the financial resources of public sector organizations just as the demand for public transportation, education, healthcare, social insurance, and services of all kinds is expanding. The consequences for public sector organizations of failing to do more with less – and of losing the fight to attract businesses and citizens – are immense.
Audience takeaway – While customers really are king, they often don’t know what they want until they are able to experience it. Most people said the iPad would fail or it wasn’t needed; now we can’t live without it.
Data points
No one watches porn, but it’s a $10 billion industry (equivalent).
Things that people don’t recognize they need or use. Average citizen in France spend 4 years looking for a parking space.
More money spent on video game releases than blockbuster movies. Only X players of Fifa Soccer, play soccer. Only x percent of people who play John madden football, play football. Tiger Woods.
If it’s not in their day to day routine. Customers don’t have the insights. What people do or will do but don’t realize it.
Stories
- [Add]
Fablet, ipad, Nest, Uber,
The management practices that best predict changes in value realized are:
Inclusiveness — enabling all employees to contribute and collaborate effectively. Companies make better decisions and maximize the value of experts located throughout the organization when they are more inclusive.In fact, better collaboration within companies is one of the three areas executives think will benefit most from IoE. According to Cisco’s recent “Enterprise Collaboration” study (http://www.cisco.com/web/about/ac79/ docs/re/Enterprise-Collaboration_Top-10.pdf), 93 percent of respondents from companies with inclusive business environments indicated that their investments in collaboration solutions outperformed expectations in terms of business value created. By contrast, only 28 percent of respondents from non- inclusive companies felt the same way.
Information management — using data strategically to achieve company objectives. It is not data itself, but how it is managed and used, that determines success in realizing IoE value.
Human capital management — managing a company’s workforce and developing needed talent. Having and managing the right mix of employee skill sets is crucial for any company. However, as IoE becomes a bigger contributor to corporate profits, firms will have to evaluate their technical and management expertise continually in order to thrive.
Measurement — tracking progress toward company goals or targets. Companies that measure performance gain a larger share of IoE Value at Stake than competitors that are less “fact-based” in their decision-making processes.
Based on these findings, to capture value from IoE, companies must follow a roadmap that invests in a high-quality infrastructure, adopt inclusive practices that foster greater and more effective collaboration, and develop effective information management practices.
We believe the new model for the next generation of information technology will help our customers address the technology transitions captured in the Internet of Everything :
A new breed of applications
New consumption models (cloud, mobile)
Convergence of all connections to IP (IoT)
Broad application of new sources of data with analytics
A need to create smarter business processes that provide relevance
This new model is an integrated, architectural approach that addresses customers biggest business challenges and a platform that helps them drive business agility through new services, operational simplicity through automation, and application-centric performance, with pervasive security