When you need a product or service, where do you look first? More and more people are getting leads and referrals from digital sources. With more and more web traffic being driven by smartphones, tablets, and PC’s, there is a growing need for businesses of all sizes, from startup to enterprise level organizations, to engage in Search Engine Optimization. Oftentimes, having a focused online strategy can be the difference between flat sales and business growth.
3. Digital Marketing Strategist, Joe has been helping
businesses “Be Seen” and “Be Heard” for more than
20 years.
Industries Served:
Service
Hospitality
Manufacturing
Not-for-Profit
Publishing
Memberships:
Arlington Heights Chamber
The GOA Regional Business Association
Crossroads Chamber
Valparaiso Chamber
Crown Point Chamber
My Why:
4. What is SEO
• SEO stands for “search engine optimization.” It is the process
of getting traffic from the “free,” “organic,” “editorial” or
“natural” search results on search engines.
• https://searchengineland.com/guide/what-is-seo
• Search engine optimization (SEO) is the practice of increasing
the quantity and quality of traffic to your website through
organic search engine results.
• https://moz.com/learn/seo/what-is-seo
www.jrsmarcom.com
5. What is SEO ‘JRS Mar/Com’s Definition’
• Online Community Building
• Media Distribution/Public Relations
• Social Media Management
• Traditional Public Relations
• Web Architecture
• Search Engine/Social Media Profile Mangement
www.jrsmarcom.com
10. How do you find IT?
Where do you go for information when you are
searching for a product or service?
• Search (Google, Bing, Yahoo)
• Social (facebook, pinterest, twitter)
• Referral Source (friend, family, neighbor)
• Print (newspaper, yellow pages, etc…)
• Address Book (Database, Flyers, junk drawer, etc…)
www.jrsmarcom.com
12. SERP (Search Engine Results Page)
www.jrsmarcom.com
• A search engine results page (SERP) is the page displayed by
a search engine in response to a query by a searcher.
13. Search Queries
(Keywords)
• the words that users
type into the search
box—carry
extraordinary value.
• Targeted traffic to a
website can provide
publicity, revenue, and
exposure like no other
channel of marketing.
14. Paid Search Results
• Google Adwords
• Keyword based (auto insurance)
• Bids based on Impressions and
Clicks
www.jrsmarcom.com
15. Where Do I Start?
http://jrsmarcom.com/digital-marketing-strategy/
• Strategy
• Web Platform
• Tactics
• Assignment
• Self
• Vendors
• Employees
www.jrsmarcom.com
16.
17. What Next?
On – Page
• Title tag using keywords
(Adwords)
• SEO friendly URL’s
• H1, H2 Tags
• Images, videos labeled correctly
• Responsive Design
• Outbound/Inbound Links
• Mix short/long form content
Off - Page
• Social Engagement
• Forum Postings
• Search Engine Submission
• Directory Submission
• Reviews
• Speaking engagements
• Cross promotion
www.jrsmarcom.com
18. Good vs. Bad
White Hat
• Build a community around your
product/service
• Leverage local geography
• Engage in social media to build client
advocates
• Correct titling of pages
• Top quality content (articles, videos,
infographics, animations, etc…)
Black Hat
• Buying links to your site
• Commenting in forums with spammy
links back to your site
• Hacking sites and linking to them
• Poor quality info or content
www.jrsmarcom.com
19. The Science of SEO
• SEO Report – With over 200 indicators, how do you know what’s broken?
