Content Marketing is key and king and should be channeled well to see robust awareness spread round for both new and existing clients to stay with the business. clients wants things they can trust and build confidence around, these and more will make them look out for best content that will give value.
Distribution Ad Platform_ The Role of Distribution Ad Network.pdf
Content is King.
1. POSTGRADUATE DIPLOMA COURSE IN DIGITAL MARKETING
UNIT 2: INBOUND & SOCIAL MEDIA MARKETING
ASSIGNMENT 5 TASK 1
CONTENT MARKETING.
Content Marketing is a strategic process of marketing that focuses on creating, publishing, distributing, and building strong
relationships with targeted audience by consistently and constantly delivering high and outstanding quality contents that is relevant,
educates, and most importantly sells to make significant gains.
The focus here today will be focusing on how different examples can be used for contenting marketing with travel agency.
DESTINATION GUIDE.
Putting together a destination guide is a way to make clients have foresight into specific areas where they can easily navigate their
ways upon arrival. This guide can be used to promote a place especially for tourists that enjoy travelling with the mind to explore.
Features of destination guide can include information about sights, accommodation, restaurants, transportation, and activities. Maps
of varying detail and historical and cultural information are often included. This tool is helpful as it will help travel marketers promote
tourism in a way that will make tourism more beautiful to behold.
3. LOCAL MAGAZINE
Local magazines are good for content marketing and used to draw attention to towns, cities, and regions. This kind of marketing
content can encourage tourism and help build the community economy. It also allows people to see what the community can offer,
different stories of great individuals, businesses, and different types of information about the community. The digitalization of the
magazine will expose the community to a global and wider reach. Attraction of investments is visible to the community and possibly
spread to other communities.
4. https://www.thetravelmagazine.net/
VLOG ABOUT PLACES
The attention that video content marketing has gathered is phenomenal so leveraging on taking videos of places will make people
enquire more and use such travel agency to get to the beautiful destinations.
7. HOTEL PUBLICATION
Every traveler always desires to lodge in a very comfortable hotel with everything exciting that comes with it. With hotel publication
a travel agency will ease off the stress of individuals travelling from one point to another. The publication will help customers decide
on the hotel accommodation and all the bookings made ahead of time.
https://premierconstructionnews.com/2021/02/03/nobu-hotel-london-portman-square/
8. PODCASTS
Podcasts have been shown to be a means and a medium to convey different information and creating content. Different industries
have leveraged on this, and travel agency can adopt this, building on several platforms already operated on. The platform already
established will provide a ready-made audience to tap into the podcast strategy. In promoting the podcast, travel agencies should use
existing channels and discuss travel related topics and how the travel agency can make all travel processes easy. Also, guests can
promote the podcast through their marketing channel, and this will spread the reach of the travel agency.
https://www.hillsbalfour.com/industry-insights/the-future-of-travel-podcast/
9. INTRODUCING INFLUENCERS
Influencers who have large following can be used to create contents that will travel across length and breadth of the travel industry.
They will help create social media content on travel and culture while including their travel experiences with the said agency. Every
travel client wants to do business with a travel agency that will meet and tick all boxes when it comes to delivery of services and
some of them go all out to see endorsements from influencers before they can plug into the travel business.
https://www.worldpackers.com/articles/top-10-travel-influencers
10. EMAILS
Emails can be used to generate content to help promote, update and boost sales. Building relationships with customers through this
medium will make them constantly aware of all the latest developments with the agency. “According to research, 58% of people say
checking emails is the first thing they do in the morning. Plus, email marketing content allows you to send segmented and
personalized messages to your customers. Segmented campaigns alone result in a 760% increase in revenue.”
https://www.emailvendorselection.com/strategy-roadmap-email-marketing-travel-hospitality/
11. TRIP ADVISOR
Becoming a better traveler requires lots of information(s), creating contents through this medium will help travelers have proper
planning of their journey, booking and execution. Trip advisor is in a good position to give information about a desired destination
that will create long lasting memories. Having a foresight into a destination gives a traveler confidence and what is expected in the
chosen destination.
13. TESTIMONIALS AND CUSTOMER REVIEWS
Testimonials and reviews are powerful content marketing nitch that delivers results to businesses of any form. This is genuine
feedback from customers who have been served in one capacity of service or the other. Usually, feedback, i.e positive has a way of
bringing in new customers for patronage of same service. For business travels, many depend on previous feed backs from reviews
and testimonials before embarking on new service. The best thing to do with travel clients is to give the very best because this will
not only bring them back but will bring more customers on board.
