A brief introduction to User Experience (UX) Research (in English and Bahasa Indonesia). This lecture was delivered on 19th February 2019 at Ciputra University, Surabaya, Indonesia.

1. Introduction to
UX Research
19th
February 2019, Ciputra University, Surabaya
Josh (Adi Tedjasaputra, MSc)

2. About
UX Indonesia

3. Professional,
Corporate, Seminar,
Symposium,
Conference, UX Clinic,
Meetups
UX Indonesia
Training

4. Google Design Sprint,
Design Thinking, UX
Clinic Mentoring,
Customer Journey
Mapping, Lean UX
UX Indonesia
Consulting

5. User Research,
Ethnographic Research,
Intercept Studies,
Usability Testing,
Market Research, etc.
UX Indonesia
Research

6. International
UX Research

7. 1. Last Mile
2. Mobile Learning
3. Digital Directory Service
4. Mobile Phone Design

8. UX Research
in Indonesia

9. 1. Self Service Car Rental
2. Smart Electricity
3. Loyalty System

10. Example of UX
Design Flaw

11. Terminal 3 CGK

12. Fundamentals

13. Apa itu UX Research?
UX Research atau Penelitian
Pengalaman Pengguna adalah
penelitian yang bertujuan
untuk membangun empati
terhadap pengguna dalam
proses pengembangan produk
dan layanan.

14. ● Dengan membangun empati, kita akan
mendapatkan wawasan yang lengkap dan
mendalam terkait pengguna dalam konteks
yang jelas
● Kebutuhan, motivasi, permasalahan,
perilaku, nilai-nilai, kepercayaan, persepsi,
preferensi, pendapat, tindakan dan sikap
pengguna merupakan data yang penting
dalam pembentukan wawasan.
Membangun Empati

15. Wawasan inilah yang kemudian akan sangat berguna dalam proses pengembangan produk dan layanan
yang berfokus pada pengguna.
Menggunakan Wawasan
(Insight)

16. Depth of
UX Research

17. Level 01
Explorative
Level 02
Descriptive
Level 03
Explanatory

18. UX Research
Types

19. Generative Formative
(Reflective)
Evaluative

20. UX Research
in UX Process

21. Examples of
UX Research
Methods

22. Method #1: Usability Studies

23. Method #2: Intercept Studies

24. Method #3: Diary Studies

25. Method #4: User Journey Mapping

26. Method #5: Product Audit

27. Method #6: A/B or Multivariate Testing

28. Method #7: Card Sorting

29. Method #8: Eye Tracking

30. Method #9: Tree Testing

31. Method #10: Design Review

32. Method #11: Desirability Studies

33. Method #12: Participatory Design (Co-Design)

34. Method #13: Behavioral Mapping

35. Method #14: Body Storming

36. Method #15: Cognitive Walkthrough

37. Method #16: Contextual Inquiry

38. Method #17: Cultural Probes

39. Method #18: Participant Observation

40. Method #19: True-Intent Studies

41. Method #20: Ecosystem Mapping

43. Adi Tedjasaputra
josh@uxindo.com
Upcoming UX Training:
See you Next
Time!
● March 2019
Customer Journey Mapping
● April 2019
Insight-driven Marketing
● May 2019
Agile Usability Testing