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Josh Clark
PRCA CHAMPION
STEER WRESTLER
DYNAMIC BRAND ELEVATION
WITH AN INFLUENTIAL LASTING IMPACT
INVEST IN THE FUTURE GR...
About Josh Clark
• Hometown: Belgrade, MT
• Current Residence: Texarkana, AR
• DOB: 06-05-83
• Height: 6’2”
• Weight: 230 ...
Josh Clark Endorsement
Brand Exposure
• Competes in over 100 events a year
• Live competition exposure to over 600,000 fan...
Branding Opportunity
• Competition shirt patching
• Competition shirt design options
• Branded clothing / apparel worn in ...
RODEO FANS BY NUMBER
AND DEMOGRAPHICS
Gender:
• 49% Male
• 51% Female
Age:
• 30% 18-34
• 53% 25-54
• 44% 50 or older
Famil...
Technology and Items in the Home:
• 92% Are wireless cell phone subscribers
• 90% Own a computer or tablet
• 87% Have acce...
Partnership Opportunity
Basic Package $6,000
• Competition shirt patch
• Front of shirt
• Social media brand exposure
• 2 ...
BRAND
AMBASSADOR
WITH
LASTING IMPACT
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Josh Clark Media Booklet

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Josh Clark Media Booklet

  1. 1. Josh Clark PRCA CHAMPION STEER WRESTLER DYNAMIC BRAND ELEVATION WITH AN INFLUENTIAL LASTING IMPACT INVEST IN THE FUTURE GROWTH OF YOUR BRAND BY PARTNERING WITH AN INNOVATIVE BRAND AMBASSADOR
  2. 2. About Josh Clark • Hometown: Belgrade, MT • Current Residence: Texarkana, AR • DOB: 06-05-83 • Height: 6’2” • Weight: 230 lbs. • Social Media • https://www.facebook.com/pages/Josh-Clark/660113394111469 • https://twitter.com/clarkrodeo • https://instagram.com/clarkrodeo/ • Josh lives in Texarkana, AR with his wife Katie and two children, Krosstyn and Bowen. • He enjoys watching football, hunting, ranching, and spending time with his family. Josh has a deep passion for the sport of rodeo and helping others to be the athletes they desire to be. • He has taught steer wrestling to many young athletes over the years at rodeo camps and specifically steer wrestling clinics. Josh Clark in Action
  3. 3. Josh Clark Endorsement Brand Exposure • Competes in over 100 events a year • Live competition exposure to over 600,000 fans • 2015 social media posts reached over 150,000 fans and growing • Television exposure to over 13.2 million fans • Total Potential Reach – Rodeo Fan Base is over 35 million fans • Drive over 75,000 miles stopping in hundreds of metropolitan and rural areas Mainstream Rodeos Broadcasted • CBS SPORTS • WRANGLERNETWORK.COM • LIVE COVERAGE • SCHEDULED REPLAYS
  4. 4. Branding Opportunity • Competition shirt patching • Competition shirt design options • Branded clothing / apparel worn in and out of the arena • Personal Appearances • Vehicle Wrap • Brand Logo on business cards and/or autograph sheets • Social media exposure and strategic brand expansion • Product / service promotion • Photoshoot • Television and /or web based commercial appearances • Multiple year agreements available Apply your brand via patch or embroidery
  5. 5. RODEO FANS BY NUMBER AND DEMOGRAPHICS Gender: • 49% Male • 51% Female Age: • 30% 18-34 • 53% 25-54 • 44% 50 or older Family: • 58% Married • 47% Have children in home • 70% Own their home Education: • 57% Some college • 26% College graduates Household Income: • 21% $35,000 • 25% $50,000 • 34% $75,000 • 20% $100,000 Banking: • 75% Have a checking account • 83% Used a credit card in the past three months • 74% Have a savings account • 73% Use a debit card • 52% Use an ATM card • 42% Use online banking Financial: • 52% Have some type of financial investment • 35% Home mortgage • 28% Auto loan • 29% Own stocks or stock options • 25% Own mutual funds • 23% Have a 401-K plan Contributions: • 46% Contribute money to a religious organization • 38% Do volunteer work • 74% Contribute money to any organization(s) Vehicles: • 32% Own a domestic SUV • 40% Own a domestic truck • 5.4 Million in attendance at PRCA rodeos across the US • Fan Base over 35 million • 7.5 Million watched the Wrangler National Finals Rodeo on TV • 13.2 Million watched a PRCA rodeo on TV Source: Scarborough USA + Release 2-2013 (Adults 18+)
  6. 6. Technology and Items in the Home: • 92% Are wireless cell phone subscribers • 90% Own a computer or tablet • 87% Have accessed the internet in the past 30 days • 63% Own a DVD player • 50% Own a DVR • 69% Have made a purchase on the internet in the past 6 months • 55% Subscribe to satellite TV • 45% Have a video game system • 76% Have a high definition television • 30% Have an energy saving appliance Cell Phone Use / Social Networking: • 84% Text messaging • 74% Have a smart phone (iPhone, android, etc.) • 41% Spend one hour plus on a social networking site in an average day • 47% have used instant messaging in the past 30 days • 82% Have used Facebook, Twitter, LinkedIn, etc. in the past 30 days Travel: • 78% Have stayed in a hotel or motel in the past 12 months • 46% Have taken one or more domestic air round trips in the past 12 months • 36% Have rented a car in the past 12 months • 18% Have driven 250-499 miles in the past 7 days Events Attended and Places visited (past 12 months): • 41% Have visited a casino • 44% Have visited a zoo • 32% have attended a high school sports event • 31% Have attended a country music concert • 98% Have gone to a professional sports event Activities (PAST 12 MONTHS): • 26% Bowling • 35% Camping • 37% Fishing • 58% Gardened • 49% Hunting • 37% Jogging or running • 24% Photography • 46% Swimming • 20% Crafts Shopping: • 63% Convenience stores in the past 7 days • 99% Grocery store in the past 7 days • 71% Shopped or visited a mall/shopping center in the past 30 days • 90% Clothing store in the past 90 days • 71% bookstore in the past 30 days • 19% Dry cleaning services in the past 90 days • 42% Online in the past 30 days • 33% Airline tickets in the past 12 months Additional Rodeo Fan Demographics Source: Scarborough USA + Release 2-2013 (Adults 18+)
  7. 7. Partnership Opportunity Basic Package $6,000 • Competition shirt patch • Front of shirt • Social media brand exposure • 2 personal appearances • 1-2 year agreement Premium Package $12,000 • Competition shirt patch(s) • Front of shirt, sleeve, collar • Enhanced social media brand exposure via photo and video • 4 personal appearances • Logo on autograph sheets • Photoshoot • 2-3 year agreement • Competition shirt design • Competition shirt patch(s) • Enhanced social media brand exposure via photo and video • Social media brand expansion via multi network cooperative actions • 6-8 Personal appearances • Product promotion • Photoshoot • Vehicle wrap • Minimum 3 year agreement and vehicle partnership • Television and / or web based commercial appearances • Logo on business cards and autograph sheets • Autograph sheet design • Branded apparel outside the competition arena
  8. 8. BRAND AMBASSADOR WITH LASTING IMPACT

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