...

1. Levelling up Paid Social
w/ Google Sheets
Josh Crawford
StrategiQ
slideshare.net/joshcrawford23
@joshcravvford

2. _ Levelling Up Paid Social With Google Sheets 2
I’m Josh!
Agency land for 7 years, currently
Head of Performance

3. _ Levelling Up Paid Social With Google Sheets 3

4. _ Levelling Up Paid Social With Google Sheets
#1 Building Facebook Ad UTMs at Scale

5. _ Levelling Up Paid Social With Google Sheets
#1 Building Facebook Ad UTMs at Scale
#2 Monitoring and Pacing Ad Spend

6. _ Levelling Up Paid Social With Google Sheets
#1 Building Facebook Ad UTMs at Scale
#2 Monitoring and Pacing Ad Spend
#3 Expanding Interest Targeting

7. _ Levelling Up Paid Social With Google Sheets 7
#1. Building Facebook Ad
UTMs at Scale

8. _ Levelling Up Paid Social With Google Sheets 8
Why UTM?

9. _ Levelling Up Paid Social With Google Sheets
Attribution.

10. _ Levelling Up Paid Social With Google Sheets

11. _ Levelling Up Paid Social With Google Sheets
7 steps. 30 mins.

12. _ Levelling Up Paid Social With Google Sheets
1.
Select &
Export
campaigns
(CSV)

13. _ Levelling Up Paid Social With Google Sheets
2.
Copy this
Google
Sheet
https://rebrand.ly/fb-utm/

14. _ Levelling Up Paid Social With Google Sheets
2.
Copy this
Google
Sheet

15. _ Levelling Up Paid Social With Google Sheets
3.
Switch and
Replace
Sheet With
Your CSV

16. _ Levelling Up Paid Social With Google Sheets
4.
Populate
Campaign,
Ad Set &Ad
Shortcodes

17. _ Levelling Up Paid Social With Google Sheets
utm_campaign
utm_content
Campaign
Ad Set ‘----’ Ad
UTM Parameter Shortcode

18. _ Levelling Up Paid Social With Google Sheets
5.
Update URL
Tags Column

19. _ Levelling Up Paid Social With Google Sheets
Note:
Replace with
‘=’ then
CMD/CTRL+
V

20. _ Levelling Up Paid Social With Google Sheets
6.
Download
Import as a
CSV

21. _ Levelling Up Paid Social With Google Sheets
7.
Import to
Facebook
Ads

22. _ Levelling Up Paid Social With Google Sheets

23. _ Levelling Up Paid Social With Google Sheets
132
£3,404.87
£25.79

24. _ Levelling Up Paid Social With Google Sheets
https://rebrand.ly/scale-utm

25. _ Levelling Up Paid Social With Google Sheets 25
#2. Monitoring & Pacing Ad
Spend

26. _ Levelling Up Paid Social With Google Sheets
1.
Scheduled
Spend Data
Imports

27. _ Levelling Up Paid Social With Google Sheets
2.
Build Budget
Sheet w/
Matched
Names

28. _ Levelling Up Paid Social With Google Sheets
3.
Map Known
Values by
Month
(SUMIFS)

29. _ Levelling Up Paid Social With Google Sheets
4.
Calculate
Health
Metrics

30. _ Levelling Up Paid Social With Google Sheets
Projected
=iferror(round({{Total
Spend}}/((today()-eomonth(today(
),-1)-1)/(eomonth(today(),0)-(eo
month(today(),-1)+1)+1)),2),0)

31. _ Levelling Up Paid Social With Google Sheets
Projected
Total Spend Divided By Monthly
Progress. If error, 0.

32. _ Levelling Up Paid Social With Google Sheets
CPD (Cost per Day)
=iferror(round(AE2/(today()-eomo
nth(today(),-1)-1),2),0)

33. _ Levelling Up Paid Social With Google Sheets
CPD (Cost per Day)
Total Spend Divided By Days So
Far. If error, 0.

34. _ Levelling Up Paid Social With Google Sheets
Spend Utilisation
=iferror({{Projected}}/{{Budget}
},0)

35. _ Levelling Up Paid Social With Google Sheets
Spend Utilisation
Projected Spend Divided By Total
Spend

36. _ Levelling Up Paid Social With Google Sheets
Optimum Daily Spend
={{Budget}}/(
eomonth(today(),0)-(eomonth(toda
y(),-1)+1)+1)

37. _ Levelling Up Paid Social With Google Sheets
Optimum Daily Spend
Budget Divided By Days This
Month

38. _ Levelling Up Paid Social With Google Sheets
5.
Visualise &
Schedule!

39. _ Levelling Up Paid Social With Google Sheets 39
#3. Expanding Interest
Targeting

40. _ Levelling Up Paid Social With Google Sheets
1.
Create
Facebook
Business App
https://developers.facebook.co
m/apps/

41. _ Levelling Up Paid Social With Google Sheets
1.
Create
Facebook
Business App

42. _ Levelling Up Paid Social With Google Sheets
1.
Create
Facebook
Business App

43. _ Levelling Up Paid Social With Google Sheets
2.
Generate
Graph
Access
Token
https://developers.facebook.co
m/tools/explorer/

44. _ Levelling Up Paid Social With Google Sheets
2.
Generate
Graph
Access
Token

45. _ Levelling Up Paid Social With Google Sheets
3.
Duplicate
this Sheet
and Add
Your Token
https://rebrand.ly/fb-interest

46. _ Levelling Up Paid Social With Google Sheets
3.
Duplicate
this Sheet
and Add
Your Token

47. _ Levelling Up Paid Social With Google Sheets
4.
Enter
Interests and
Explore!

48. _ Levelling Up Paid Social With Google Sheets 48
#4. Relax.

49. _ Levelling Up Paid Social With Google Sheets 49
And Thank You.