GoPlug created the World's First SMART power bank with AC (wall plug) power. This 27000mAh (98Wh), 110V or 220V power bank truly can Power Anything, Anywhere. The mobile app allows users a battery management solution, timer controlled powering, alert notifications, GPS, and G-sensors (movement alarm) for security.
Additionally, bags were designed along-side their revolutionary SMART power bank so they work seamlessly well together. These products will keep users connected and increase productivity, leading to increased revenue and eliminate stress for unproductive, frustrated, on-the-go professionals who constantly run out of power.
3. MARKET PROBLEM
With the increased use of tablets, e-readers, laptops, and smartphones in our daily life, the need
for larger capacity power banks is growing.
The number of mobile devices
people use daily has increased
from one (phone), ten years ago,
to an average of three (Laptop,
Tablet, Smart Phone) today.
MARKET PROBLEMS
More than 50% of daily use
electronic devices (including
portable) require an AC power
source (wall outlet).
Power banks were originally
designed to fit in pockets.
They’re now being carried in
bags not designed for power
supplies.
Ten years ago, power banks were introduced as a solution to extend the battery life of a cell phone.
5. MARKET OPPORTUNITY
Samsonite
Tumi
Incase
Briggs & Riley
Swiss Gear
Targus
Ogio
Osprey
Case Logic
Thule
Anker
Goal Zero
ChargeTech
OmniCharge
RavPower
Aukey
Poweradd
Jackery
BAG COMPANIES PORTABLE POWER COMPANIES
Samsonite
Incase
VF Corp
Briggs & Riley
Swiss Gear
Targus
Ogio
Jansport
Case Logic
Eastpack
Anker
Goal Zero
ChargeTech
OmniCharge
RavPower
Aukey
Poweradd
Jackery
6. POWER BANK MARKET
The market size of power banks with a capacity range between 500mAh and above 15000mAh has been
estimated and included in the report. However due to the increase in processor speed and growing digital
content, consumers are looking for power banks with a higher capacity. Therefore, the market for power
banks with a capacity of more than 12499 mAh is expected to grow at a high CAGR between 2015 and
2020. Currently, power banks with a higher capacity are available at a higher cost than those with a lower capacity.
The huge growth potential of the studied market has encouraged many companies to develop power banks.
Revenue(USDBillion)
2014 2015 2016 2017 2018 2019 2020
$17.2
$16.9
$16.4
$16.0
$15.6
$15.3$15.1
Source: Zion Research Analysis 2016 Revenue
GLOBAL POWER BANK MARKET, 2014 - 2020 (USD BILLION)
7. BAGS AND LUGGAGE MARKET
GIA announces the release of a comprehensive global report on Luggage. The global market for
Luggage is forecast to exceed US$67 billion by 2020, driven by product design and functionality
advancements and rapid increase in rail, road, and air passenger traffic.
Revenue(USDBillion)
2015 2016 2017 2018 2019 2020
$67.0
$60.0
$51.0
$44.0
$33.0
$24.0
Source: Global Industry Analysis, Inc. Revenue
GLOBAL BACKPACKS AND LUGGAGE, 2015 - 2020 (USD BILLION)
9. GoalZero OmniCharge ChargeTech Plug PowerADD RavPower Anker
110V AC Power X X X X
220V AC Power X X X
100W Inverter X X
USB X X X X X X X X
12V Power X X X
19V Power X X X
Solar Option X X X
500 Lifecycles X X X X X X X X
TSA Compliant X X X X X X X X
Pass-Through Power X X X X X
AC Cooling Fan X X
Overheat Protection X X X
External Docking X
Mounting Bracket X
Bluetooth Connective X
GPS Tracking X
Alert Notications X
Programmable X
Movement Alarm X
Proximity Sensor X
POWER BANK COMPETITIVE LANDSCAPE
$349 $249 $149
COMPETITIVEADVANTAGE
Power bank comparisons based on similar product capacities (27000 mAh) and charging features.
$299
10. COMPETITIVEADVANTAGE
Adiamo
IQ
Space
case
Trunkster Bluesmart Raden Away Ful Samsonite Incase Targus Swiss VF Corp Ogio
USB X X X X X X X X
Carry-On X X X X X X X X
Scale X X X X
Bluetooth X X X X
GPS Tracking X X X X X
Alert
Notications
X X X X X
Movement
Alarm
X X X X
Proximity
Sensor
X X X X
Programmable X
Removable
Power
X X X
Built-In Power X X X X X
AC Power X
12V Power X
19V Power X
Backpack X X
Messenger
Bag
X X
Camera Bag X X
BAG & LUGGAGE COMPETITIVE LANDSCAPE
$349 -
$499 $600 $299
Who’s offering the key drivers in the consumer market?
$459 $199
$100-
$700$600 $449 $299
$99
$199
$29
$89
$29
$79
$19
$79
$39
$129
11. MARKET SHARE
Source: Frost & Sullivan Market Share
GLOBAL BACKPACKS AND LUGGAGE MARKET SHARE FOR 2016
0% 20% 40% 60% 80% 100%
0.1%
0.6%
1.2%
1.5%
1.6%
3.1%
9.6%
81.0%OTHERS $27B REVENUE
ACQUIRED BY SAMSONITE FEB.
2016 FOR USD $1.8 BILLION
12. KEY MARKET DRIVERS
MARKET DRIVERS
Increase
of
Tourist
Traffic
and
Air
Travel
W
orldwide
G
row
ing
Affluence
of
the
m
iddle
class
Population
in
Developing
Nations
Rise
in
International
M
igration
D
em
and
for
S
tylish
Bags
and
Sm
all
Carry-
O
n
Bags
Increasing
of Airline
Baggage
Cost
&
Rise
in
Dem
and
for
Lightweight Luggage
Innovation
in
Product
Design
and
Q
uality
Popularity
of Backpacks
am
ong
students
Source: Global Strategic Business Report
13. MARKET OPPORTUNITY
Changing trends in what people
carry in their bags is challenging
manufacturers to embed more
technology into the traditional
backpacks.
The latest backpacks are high in
technology. For instance Tylt-
designed Energi+ comes with a
built-in battery charger and cables
that charge about three devices
simultaneously. Gregory Mountain
Products have launched backpacks
with easily removable solar panels,
designed for multi-day adventures
to help customers stay digitally
connected.
SOURCE: REPORTLINKER.COM
14. MARKET OPPORTUNITY
POWERED BAGS MAIN PLAYERS
SEED ROUND & ROUND A = $14.5M | $2.2M CROWD FUNDING
SEED ROUND = $3M
SEED ROUND = $1.5M | $1.4M RAISED THROUGH CROWD FUNDING
SEED ROUND = $2M | $4.4M RAISED THROUGH CROWD FUNDING
$920K RAISED THROUGH CROWD FUNDING
SEED ROUND & SERIES A = $11M
IMPAK LUGGAGE, LLC. / 24-7 INTERNATIONAL = $100M ANNUAL REVENUE
R&D FUNDED INTERNALLY = $396M ANNUAL REVENUE
LIMITED REVENUE INFORMATION
LIMITED REVENUE INFORMATION
Sources: Crunchbase, Frost & Sullivan
OVER 10 YEARS
IN BUSINESS
OVER 5 YEARS
IN BUSINESS
LESS THAN 2
YEARS IN
BUSINESS
15. COMPETITIVE ADVANTAGES
COMPETITIVE ADVANTAGES
POWERFUL: Multiple Powering Options (AC, 19V, 12V, Reversible USB, and a docking station)
SMART: APP Enabled, Alert Notification, GPS, Programmable
MODULAR: Removable and Integrates with an ecosystem of products (multiple bags and solar)
BLEEDING EDGE: World’s First SMART Power bank
NOT JUST A COMMODITY: Provides Power in Emergencies and Life Sustaining Situations
INTELLECTUAL PROPERTY: Three issued Patents / Three Pending Patents
DAISY CHAINING ABILITY: The more power banks added, the more powerful it becomes.
Literally POWER ANYTHING. ANYWHERE.
18. INTRODUCTION
GOPLUG TEAM
Josh Cross - Founder/CEO: Josh is an entrepreneur with over 15 years of production
experience. He has overseen multi-million dollar productions for fortune 500
companies, led video marketing teams for leading software companies and media
agencies, served as Board Chair for a Utah based non-profit, Imagine Kids Foundation.
He has lived overseas for business and personal endeavors throughout areas of Asia
and is fluent in Japanese.
Dru Huffaker - VP of Sales and Marketing: Direct responsibility for international and
domestic retail expansion. Major accounts included Costco Wholesale, domestic and
worldwide, Sam's Club, and multiple media channels. Business efforts were created
and supported in the US, Canada, Japan, Mexico, UK, Taiwan, South Korea, Australia,
Spain and France. Account Manager for all Direct Response TV marketing at QVC,
Home Shopping Network and The Shopping Channel.
Tigran Mirzoyan - VP of Global & Brand Strategy: Prior to GoPlug, Tigran was
Senior Video Marketing Strategist for product innovation at Imagine Learning, where he
repositioned the company, rebuilt global marketing to be revenue productive, and
integrated marketing with Service/Support to deliver a consistent end-to-end customer
experience from awareness through adoption. Previously, he was Chief Marketing
Officer at Henry Shriner advertising agency where Tigran was instrumental in leading
the company’s transformation to a software-centric business model and expanding the
dental partnership globally.
19. BOARD
▸ Ben Eyre - Chairman of the Board/Partner: Ben left a career in corporate retail to
join a start up educational company because of its stellar employees and mission
to impact children throughout the world. He has lived overseas in both China and
Israel, and enjoys learning languages and experiencing new cultures. Ben holds a
BA in Chinese from Brigham Young University and is one of the few redheads in
the world who is fluent in Mandarin.
▸ Derrin Hill: - Board Member / Partner: Derrin is a founding member of Imagine
Learning and current CEO of Responsibility Foundation. A graduate of the Duke
University Fuqua School of Business with an MBA in the Cross-Continent program
studying in Durham, NC and in Frankfurt, Germany. He completed an
undergraduate studies in Business Management and International Marketing at
Brigham Young University.
▸ Chris Eyre - Board Member / Partner: Chris holds a B.S. in Psychology from Utah
State University and a MBA from Harvard Business School. He was one of the
early venture capitalists as a founding partner of Merrill Pickard Anderson & Eyre
(MPAE), the pioneering venture firm that evolved from Bank of America in the 70’s.
MPAE built a remarkable investment record, and Chris’s partners later went on to
form Benchmark Capital and Foundation Capital. Chris has witnessed technology
investing cycles in Silicon Valley for almost 40 years.
▸ Dave Southwick - Chief Financial Officer: Dave has worked on accounting projects
for a wide variety of clients from various industries such as software, real estate,
construction, employee leasing, and manufacturing. He brings a vast knowledge of
experience to GoPlug and currently manages the tax and accounting functions for
one of Utah's fastest growing educational software companies.