Chris Parr explains that music videos help promote artists and genres of music like country. While some may not enjoy a song, the visuals in a music video can help people recognize and remember the artist. Music videos also aim to create sex appeal and showcase artists' bodies to attract viewers. Artists invest money in high quality music videos hoping to gain popularity and sponsors online through sites like YouTube, where they can earn money from views. Some artists are better known for their unusual or funny music video styles rather than their music. Music videos are an important promotional tool for artists to advertise themselves and their music.

1. LO1 – Music Video
In this video Chris Parr who works for Spalding Entertainment explains the importance of
music videos but mainly covering country and western but also explains how certain people
may not like the genre but once they have a visual recognition of the artist in the certain
genre they recognise it more.
http://www.youtube.com/watch?v=q3XEWnEgSv4
The story of a music video may somewhat keep you interested in what is going on, on the screen if
you may not enjoy the song as much but there is something to keep your attention and remember
the artist’s work for their video not necessarily their song. Female artists try to create a sex appeal
to the viewers of the music video; they often wear short clothes which show off their body. This can
create a way in which girls feel they need to dress to be like the stars they see in the music videos as
boys find this attractive such as Rihanna umbrella where she is in one clip completely painted silver
and naked & in another part in maid’s style lingerie.
http://www.youtube.com/watch?v=CvBfHwUxHIk&feature=player_embedded

2. Artists put a lot of money into making music videos because money can be made from them,
through the popularity of social networking sites they can gain sponsors for their shooting so money
can be put into the making of it saving their own pocket. Youtube is the main video streaming
website which is used when it comes to broadcasting and when a video starts to get a certain
amounts of views you can get paid per the amount of views you get. Sponsors will also be involved
which causes a advert to be at the beginning of the video, depending on the amount of subscribers
and viewers of the videos depends on how much money you make but 1p per 10 views and if it
exceeds millions of views a small fortune can be made. If people enjoy a video for the song or the
video it can be posted on any of the social networking sites like facebook, twitter, myspace plus the
other blogspots and websites that people have to post there business, this opens up a whole lot of
opportunities for artists because people can see something they like a re blog it and it goes in a
circle.
Some artists are recognised for their videos but the songs aren’t that good such as Ok Go – Here we
go, that was a recognised video for the artists recording it themselves saving costs but making a
dance on 6 running machines and moving backwards and forwards across them. Most of the videos
that the artists made were funny or had a strange twist to them but there music was not that great
and were more recognised for their style of music videos than the music that the released.
Artists have many ways of making money from selling their music, ITunes is one of the most popular
online music store having most of the music released sold through it, but the artists do0 not receive
all of the money for each song sold. Song costs 79p or 99p for the songs selling for 99p apple receive
29p the other 70p x 3% is split between the label and the artist most of it going to the label. Artists
who promote themselves more and are seen further across the TV, radio & on the internet are more
likely to have a higher income than the artists who are not seen as much as those artists constantly
broadcasted. Artists who are in the spotlight are going to be used in product adverts as well because
their face is related to glamour and what is popular so clothing companies are interested in posting
that popular face to sell their product. The buyers of these products are going to recognise the faces
they see and what to be like those celebrities.

3. http://www.youtube.com/watch?v=7HKoqNJtMTQ
When making a box office film they usually have a theme song which they will pay an artist to write
and perform or they will write the lyrics and give it to the artist to match the film which they are
making. For the new James Bond film Adele was commissioned to do the song for it which happened
to win the best song at the Grammys. The name of the song is the same name as the film so when
people hear it and its relevance to the film it makes the listeners think of the James Bond films, this
puts the film in the music charts as well as the movie creating a wider form of advertising for them
and a further income due to the producer owning some of the rights to it so receiving money from it.
Whenever a James bond film is made, there is hype over who is going to be singing the song for it, so
when the producer was deciding the artist they would want someone who was popular in the charts
at the time and who is popular to a wide variety of people. Adele is a British singer which matches
the genre of film that it is and is a widely like artist across the board and had one of the best-selling
albums in 2012 so is a re-nound and a well-known name in the music industry.
So looking at all this information I have come to the conclusion that a music video creates a greater
way of advertising and putting the artists out there. The artists image gets posted to the public how
they would like themselves to be seen, intending to start new trends and be fashion icons to their
fans. When an artist releases a video they try to create a hype round it so that people are talking
about it all over the internet and on TV so to do this they go on television, do interviews with
magazines, social networking sites & on the radio, this increases the hype and gets people to listen
to the song or download it or watch the video, which makes other stations want the video which
increases their revenue, making money back off the money they have put into the video.