Congratulations, executives are finally saying “design is important.” So where, exactly, do you start? Two culture game-changers will share insights on how to make design part of your organization by making it part of your culture. In a fast-paced discussion, you’ll learn about the three critical programs you need to build a culture of design and drive your organization forward.

1. BUILDING THE
DESIGN-DRIVEN
ORGANIZATION
copyright 2011, josh le vine

2. BUILDING THE
DESIGN-DRIVEN
ORGANIZATION
Josh Levine Robert Richman
@akajoshlevine @robertrichman
copyright 2011, josh le vine

3. BUILDING THE
DESIGN-DRIVEN
ORGANIZATION
copyright 2011, josh le vine

4. results

5. choices ➜ results

6. culture ➜ choices ➜ results

7. CULTURE:
The shared values and purpose
that characterizes an institution,
organization or group.
copyright 2011, josh le vine

8. BUILDING THE
DESIGN-DRIVEN
ORGANIZATION
copyright 2011, josh le vine

9. BUILDING:
Identifying, creating and
implementing programs
that help your organization
make better decisions.

10. BUILDING THE
DESIGN-DRIVEN
ORGANIZATION
copyright 2011, josh le vine

11. DESIGN-DRIVEN:
A company that leads with
industry defining products,
experiences and ideas.

12. DESIGN TOOLS
storytelling
researching
brainstorming
prototyping

13. 1 inspire
2 immerse
3 ideate
4 implement

14. inspire

18. immerse

21. “Everyone was so friendly,
I have never walked into a place
with so many happy people
other than Disneyland.”
copyright 2011, josh le vine

22. ideate

26. implement

27. 1 inspire
2 immerse
3 ideate
4 implement

28. PRODUCT PEOPLE
storytelling inspire
researching immerse
brainstorming ideate
prototyping implement

29. lead with industry changing products,
experiences and ideas
BUILDING THE
DESIGN-DRIVEN
ORGANIZATION

30. AND

31. employees make the decisions that create
those products, experiences and ideas
BUILDING THE
DESIGN-DRIVEN
ORGANIZATION

32. THEN

33. the company’s job is to create
the culture that teaches them how
BUILDING THE
DESIGN-DRIVEN
ORGANIZATION

34. Help people do their best work so
we can make business even better.

35. Help people do their best work so
we can make business even better.
The culture does the work for you.

36. Thanks,
Josh Levine Robert Richman
www.great-monday.com www.ZapposInsights.com
Josh@great-monday.com rrichman@zappos.com
@akajoshlevine @robertrichman
copyright 2011, josh le vine