http://www.onlinedominanceblueprint.com - This is Module 2 of the Online Dominance Blueprint that walks you step by step through the process of claiming, optimizing & ranking your Plumbing or HVAC Business in the Google Maps Listings in your Area. There are a lot of moving parts when it comes to online marketing (SEO, PPC, Online Directory Listings, Social Media, Pay-Per-Lead Services, etc). This module gives you a proven playbook explaining exactly what online marketing channels you should be implementing to be successful in your plumbing or HVAC business. Be sure to check out all the training videos, audios & materials at http://onlinedominanceblueprint.com or call us today at 866-610-4647 to discuss your internet marketing strategy.

1. Google
Maps
Dominance
Blueprint
Saturday, April 13, 13

2. •
Why
The
Google
Map
/
Google
+
Local
is
the
#1
most
important
online
marke;ng
source
for
your
Plumbing
or
HVAC
Business
•
How
Map
Lis;ngs
differ
from
Paid
&
Organic
Lis;ngs
•
The
Key
Fundamentals
for
Placement
on
the
Google
Map
•
Claim
your
Google
+
Local
Lis;ng
•
Op;mize
your
Google
+
Local
Lis;ng
•
Obtain
Cita;ons
&
establish
your
NAP
(Name
Address
Profile)
online
•
Online
Reviews
•
How
To
Properly
Claim
your
Google
+
Local
Lis;ng
•
How
To
Op;mize
your
Google
+
Local
Lis;ng
•
What
Cita;ons
are
&
the
most
important
one’s
for
your
business
•
Our
Online
Review
Acquisi;on
System
for
geVng
reviews
•
Secret
Weapon
–
Passing
Your
True
Service
Area
to
Google
&
Automa;ng
your
Review
Acquisi;on
Process
What
we
will
cover
Saturday, April 13, 13

3. Why
The
Google
Map
/
Google
+
Local
is
the
#1
most
important
online
marke@ng
source
for
your
Plumbing
Business
Saturday, April 13, 13

4. •
A
new
survey
of
2,000
consumers
found
that
86
percent
of
those
surveyed
used
the
Internet
to
find
a
local
business.
•
Forrest
Released
a
study
indica@ng
that
90%
of
small
businesses
said
that
their
TOP
way
of
gePng
new
business
was
Search
Engine
Marke@ng
•
Google
+
Local
is
the
best
way
to
get
on
Google
Page
one…but
only
the
top
7
get
listed
on
the
first
page
and
top
3
get
60%
of
the
business.
Saturday, April 13, 13

5. Saturday, April 13, 13

6. Saturday, April 13, 13

7. How
Do
I
Get
On
The
Map?
Saturday, April 13, 13

8. The
Key
To
Google
+
Local
Page
One
Placement
Saturday, April 13, 13

9. •
Claim
Google
Map
Lis;ng
–
Google.com/places
•
Op;mize
your
Google
+
Local
Lis;ng
•
Build
out
lis;ngs
with
Photo’s,
Videos,
Keyword
Text,
Categories
•
Establish
your
NAP
(Name,
Address,
Phone
Number)
Across
the
web
by
obtaining
Cita;ons
•Name
–
Address
–
Phone
Number
•Setup
your
directory
Lis;ng
on
Yahoo,
Bing,
Yelp,
Angies
List,
Judies
Book,
Etc
•
Get
Reviews
from
REAL
Customers
•
Help
Google
Ascertain
Your
TRUE
Service
Area
How
Do
I
Get
On
The
Map?
Saturday, April 13, 13

10. Claim
Your
Google
+
Local
Lis@ng
Saturday, April 13, 13

11. Claim
Your
Google
+
Local
Lis@ng
Saturday, April 13, 13

12. Claim
Your
Google
+
Local
Lis@ng
Saturday, April 13, 13

13. Claim
Your
Google
+
Local
Lis@ng
Saturday, April 13, 13

14. Claim
Your
Google
+
Local
Lis@ng
Saturday, April 13, 13

15. Fill
in
all
of
the
necessary
informa;on
• Update
Your
Company
Name
to
Read
“Company
Name”)
–
E.G.
Don’t
Add
any
keywords
here
• Add
your
Website
Address
–
This
will
create
an
important
inbound
link
• USE
a
LOCAL
NUMBER
(800#’s
Won’t
Do
The
Trick)
• Use
a
Local
Address
(NO
PO
BOX
or
UPS
Store).
Worst
Case
Virtual
Office
• Upload
PHOTOS
–
AS
MANY
AS
POSSIBLE
–
Use
personal
Photos
–
Pictures
of
yourself
(the
owner),
Pictures
of
Your
Staff,
Pictures
of
the
Office,
Pictures
of
Your
Trucks,
Your
Equipment,
Your
Logo,
Coupons,
Pictures
of
your
work.
People
Connect
&
Resonate
With
People.
Leverage
that
in
your
Map
Lis:ng
• Upload
a
Video
if
you
have
one
(If
you
don’t
–
Get
one
made!)
• List
your
hours
of
opera;on
&
services
offered
How
To
Claim
Your
Google
+
Local
Lis@ng
Saturday, April 13, 13

16. •
Verify
Via
Phone
if
Possible
Saturday, April 13, 13

17. Clean
Up
any
Duplicate
Lis@ngs
Once you have Optimized your listing using the best practices referenced above, you want to be sure that you don’t have any
duplicate listings listed on Google Maps. We have found that even just one or two duplicate listings can prevent your listing
from ranking on page one. In order to identify and merge duplicate listings run a search on Google for “Company Name,
City”.
Saturday, April 13, 13

18. Clean
Up
any
Duplicate
Lis@ngs
Once you have Optimized your listing using the best practices referenced above, you want to be sure that you don’t have any
duplicate listings listed on Google Maps. We have found that even just one or two duplicate listings can prevent your listing
from ranking on page one. In order to identify and merge duplicate listings run a search on Google for “Company Name,
City”.
Saturday, April 13, 13

19. •
Cita;on
is
a
web
Reference
of
Name
/
Address
/
Phone
Number
•
You
MUST
isolate
the
most
accurate
Name,
Address
&
Phone
Number
•
You
nee
to
be
listed
online
on
all
the
major
online
directory
sites
Establish
NAP
with
Cita@ons
Saturday, April 13, 13

20. Top
Cita@on
Sources:
•
Bing
Local
•
City
Search
•
Yahoo
Local
•
CitySearch
•
Angies
List
•
Judy’s
Book
•
Local.com
•
Merchant
Circle
•
YellowPages.com
/
YP.com
•
DexKnows.com
Establish
NAP
with
Cita@ons
Saturday, April 13, 13

21. Get
Reviews
Saturday, April 13, 13

22. Get
Reviews–
Reviews
are
a
key
determinant
of
placement
within
the
Map
Lis;ngs.
The
number
of
reviews
of
your
local
lis;ng
is
a
key
determinant
in
placement.
As
a
prac;ce,
you
need
to
request
reviews
from
your
customers
in
order
to
get
them.
A
strategy
that
we
use
takes
a
three
pronged
approach:
• Send
an
ini;al
email
to
your
client
database
asking
them
to
write
a
review
of
your
company
on
Google
and
provide
them
with
the
URL
to
your
Google
+
Local
page.
• Keep
an
open
ear
for
Happy
Customers
and
ask
them
if
they
would
be
willing
to
write
a
review.
If
so,
get
their
email
at
that
moment
and
let
them
know
that
you
will
be
sending
them
an
email
with
the
link
to
write
the
review.
Get
Reviews
Saturday, April 13, 13

23. True
Service
Area
Saturday, April 13, 13

24. Secret
Weapon
Saturday, April 13, 13

25. Secret
Weapon
Saturday, April 13, 13

26. www.nearbynow.co/plumberseo
Secret
Weapon
Saturday, April 13, 13

27. The
Key
To
Placement
Saturday, April 13, 13

28. Google
Maps
Blueprint
Checklist
■ Claim your Google Places listing at Google.com/places
■ Optimize your listing
■ Make sure the Name, Address & Phone number are correct & exactly as they will be listed in other places online
■ Upload at least 10 photos (preferably linked from Geo Tagged Images hosted at Panoramio.com)
■ Upload at least 5 videos (preferably linked form Geo Tagged Videos on YouTube)
■ Use all 5 categories adding your core keywords
■ Leverage the Additional Information area to add more keyword rich context to your services & area of service
■ Be sure that you have your company Name, Address & Phone Number listed (exactly as found on the Google Places listing)
on each page of your company website (preferably in the Footer File)
■ Clean up any Duplicate Listings on Google Places (by merging existing listings into your primary listing)
■ Establish your NAP across the web by ensuring that you are consistently listed & referenced on the major online directory
sites
■ List of Top Citation Sources & direct links
■ Launch a pro-active Review Request & Acquisition Process
■ Consider using NearbyNow.co/PlumberSEO to help automate this process and push your True Service Area to
Google
Saturday, April 13, 13