Using a multi-channel marketing strategy to benefit SEO.

1. THE MULTI-CHANNEL SEO APPROACH

2. WELCOME
MESSAGE!
But I must explain to you how all this mistaken idea of denouncing pleasure and praising pain was born and I will give
you a complete account of the system, and expound the actual teachings of the great explorer of the truth, the
master-builder of human happiness
JERRY SEINFELD
He walked on stage at a comedy
club, looked out at the audience,
froze and was eventually booed
off stage.

3. SEO IS NOT A
TACTIC
SEO IS A MULTI-
CHANNEL
MARKETING
STRATEGY

4. SEO IN 2016
ORCHESTRATINGYOUR CHANNEL STRATEGY
TO BENEFIT SEO
SOCIAL MEDIACONTENTOPTIMIZATION ADVERTISING
PRMOBILE OPTIMIZATION TECHNICAL
But I must explain to you how
all this mistaken idea of
denouncing pleasure

5. GOALS
SearchHOU | @joshbelland

6. BRAND LIFT
GOOGLE FAVORS BRANDS

7. KEYWORD INTENT

8. THE CHALLENGE IN 2017
MULTIPLE DEVICES

9. IT’S NOT JUST ABOUT RESPONSIVE
DESIGN
YES!
MOBILE FRIENDLY TEST PAGESPEED INSIGHTS

10. THE PROCESS
HOWTHE PIECES FITTOGETHER
OPPORTUNIT
Y DISCOVERY
CONTENT
DEVELOPMEN
T
TECHNICAL
DEVELOPMEN
T
MOBILE UX
SOCIAL
STRATEGY
PR AND
OUTREACH
ADVERTISING
MEASUREMENT
AND
OPTIMIZATION
SearchHOU | @joshbelland

11. SEO VS. BRAND MARKETER

12. IA + CONTENT STRATEGY = EFFECTIVE SEO
SearchHOU | @joshbelland

13. DOING SEO THE RIGHT WAY
1.Aggregate Backlink Data from Opensite Explorer, AHREFS, Majestic SEO
SearchHOU | @joshbelland

14. DOING SEO THE RIGHT WAY
Step 2: Develop a Link Building Strategy
• Create a scholarship page.
• Collect a list of outside scholarships on .edu sites
• Use scraping tool like Buzzstream to collect data
• Reach out to each contact
Results: 18 .edu links acquired
SearchHOU | @joshbelland

15. DOING SEO THE RIGHT WAY
Step 3: Identify and DisavowToxic Links MANUALLY
Manually visit each suspicious link to identify:
Low Quality Content
Spun Content
Excessive Outbound links with keyword rich anchors
Link Wheels
Excessive subdomain links
SearchHOU | @joshbelland

16. DOING SEO THE RIGHT WAY
Step 3:Continue Link Building
Continue Link Building:
 More .EDU
 Quality Guest Blogs
 Resources Pages and Niche Directories
 Backlink GAP Analysis
 Link Reclamation
SearchHOU | @joshbelland

17. DOING SEO THE RIGHT WAY
Step 3: Promote Content
Continue Link Building:
 Twitter Advertising
 Pinterest Advertising
 Paid Stumbles
 Boosted FB Posts
 Instagram Advertising
 Outbrain
 Tabloo
SearchHOU | @joshbelland

18. Holla
Joshua Belland
Linkedin.com/in/joshuabelland
Twitter: @joshbelland
Joshuabelland.com
SearchHOU | @joshbelland