adv 420

1. Digital Marketing Strategy
Joshua Brunett

2. Social Media
• Create more event posts on Facebook
• Alter Twitter posts to be more direct
• Utilize Instagram and Snapchat
• Create ad campaigns on Youtube

3. Website
• Make the community efforts stand out
• Utilize keywords and phrases
• Create more links to community page

4. Online Advertising
• Run banners ads linking to rebuilding Detroit
• Link the brand with supporting the city
• Create awareness about the movement

5. Inbound
• Create new blog posts about the work they do in the city
• Promote the blog site
• Produce more content

6. Mobile
• Create community features
• Put more focus on the blog, etc

7. KPI and Metrics
• Website visits and duration on site
• Website bounce rate
• Social media engagement
• Tone of voice

8. Budget
• Fastest growing advertising spenders
• Spent $361 million advertising in 2014

9. Tools and Tactics
• Use social media to drive people to the website
• Create buzz around social media
• Get more people to the blog

10. Summary
• Separate themselves from the big business image
• Show people what they are doing for Detroit
• Gain more millennial support