Joshua Gonzalez-Velez is a student at Full Sail University pursuing a degree in sportscasting. His lifelong passion has been sports and he hopes to become a broadcaster, starting locally and eventually at a national level. He has created a personal brand focused on being energetic and providing unique perspectives on sports. His goals are to find a job at a local news network within 1.5 years of graduating, gain attention to move to a national network within 6 years, and have his own talk show within 10 years. He recognizes the need to improve his online presence and branding in order to compete with established personalities like Skip Bayless.
2. Good Morning, My name is Joshua Gonzalez-
Velez and I was raised in Newport, RI. For as
long as I can remember, my life has always been
surrounded by sports. It was not just a hobby,
but a passion and a career
fi
eld I’ve always
considered pursuing. Today I attend Full Sail
hoping to pave way in becoming a broadcaster
for not only a local network, but eventually a
national network.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles
:
• CNN (News Editor
)
• ESPN (Director, Product
Management, Commerce &
Identity
)
• TEGNA (Sports Reporter/Anchor
)
BRAND ARCHETYPE - The
explorer, this archetype will help me
through my career
fi
eld as it’ll allow
me to step in to my creative side.
Along with creativity, I hold myself to
a very high standard in terms of
quality. With every creative idea
Sports Television
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to Your Industry
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4. Sports Fans
TARGET AUDIENCE
Eric Godin
Outreach Plan
:
• Godin used to be me high school football coach, I have
his email and instagram. I’ll use those resources to
contact hi
m
• I’ll research a couple of his previous years, to
fi
nd the
success his teams are having
.
• I’m planning on following up with him after this years
football season.
PROFILE
PICTURE Coach at Middletown High
School
Ethan Robinson
Outreach Plan
:
• Robinson is a long time friend of mind and is currently
working on a New England Patriots project, I plan to
keep up to date with his progress
• I have his number thus I’ll be able to contact him
usually any time I want.
PROFILE
PICTURE Free Lancing Sports/Film
Editor
Tristan White
Outreach Plan
:
• Continue to partake in basketball activities with him,
understand him more and where he wants to take his
basketball career
.
• I have his phone number, I’m able to contact him
whenever needed.
• I’ll follow up on him after his basketball season,
fi
gure
out if he’s committing to a college or not
PROFILE
PICTURE Basketball Player at Tiverton
High School
5. GOALS
Short Term: (November, 2023)
• By November, 2023, I’m hoping to
fi
nd a job at a local
news network.
‣ I plan to achieve this in a year and a half. That
leaves a maximum of an extra 3 months to
fi
nd
a job after college
.
Mid Term: (2028
)
• I Hope to continue garnering attention. This Attention
will hopefully catapult me in to a spot at a national
network
.
‣ I plan to achieve this goal in 6 years, by then,
I’ll have a presence online and a glowing
resume.
Long Term: (2033
)
• Have my own successful talk show. Whether on a
network or on my own.
‣ I plan to accomplish this in 10 years, I’ll
anticipate that it could potentially be sooner.
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Can Edit on Premiere pro
SOFT
HARD
Novice / Adept / Expert
Novice / Adept / Expert
Strong Teamwork Novice / Adept / Expert
Strong Communication Novice / Adept / Expert
Technical Skill 1
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Transferrable Skill 1 Novice / Adept / Expert
Can edit on Adobe photoshop
7. I Promise, that by watching me talk about
sports, you’ll learn something you didn’t
know yesterday
.
PROMISE
8. CREDENTIALS
Work Experience
:
• Sigs Deli (2 Years)
• Old Navy (6 Months)
Projects
:
• 50 page recap of the 2019-2020 NFL
Seaso
n
Education:
• Bachelor Degree, Full Sail University
• Sportscasting, B.S., Full Sail University (Nov, 2023)
Awards:
• 2016 Most Improved Player (Lacrosse
)
• NHS member
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9. COMPETITION
Skip Bayless
Noteworthy Experience
:
• Undisputed w/ Shannon Sharpe 2016-pre
s
• ESPN: First Take, 2004-2016
Josh Gonzalez
HEADSHOT
Industry Experience
:
• 20+ Years
Education
:
• Vanderbilt University
Skills and Pro
fi
ciencies
:
• Energ
y
• Sports Knowledg
e
• Con
fi
dence
Overall Online Presence
:
• Skip Bayless is in the Mount Rushmore of debate show
host. If you’ve watched ESPN, FS1, etc. You know Skip
Bayless, his presence is seen all over the internet.
Why? Because he branded himself perfectly, he’s a hot
head with bold takes. He keeps this presence through
all platforms and people tend to follow where he goes
.
• Grade: Superior 94 out of 100
Industry Experience
:
• 6 Months
Education
:
• In College, Pursuing Bachelors Degree
Leadership Experience
:
• Played sports all my life, when time to step up, I tended
to step up. Even through failures, I’ve always pushed to
lead by example.
Skills and Pro
fi
ciencies
:
• Teamwork
• Communication
• Editing
Overall Online Presence
:
• Overall, I have a ton to work on in terms of my online
presence. I lack any sort of stability with my social
medias. However I do feel as though, I have the tools
and skills to succeed in the media world. I’ve worked on
branding for friends and even at times myself. My
biggest downfall appears to be my scheduling as I
never make room to expand on my online brand
.
• Grade: Poor 34 out of 100
10. BRAND POSITION
People are tired of hearing the same worn out
opinions on sports television. I provide a different
perspective on sports and a unique one. I not only
speak bold and unique takes, but I do it in such a
way that is entertaining, fun and energetic. That’s
the difference between my competitors and I.
“JUNIOR”
11. NETWORKING &
MARKETING
Industry Events & Organization
s
• New York Giants Week 10 Regular season game
‣ 2015, East Rutherford, N
J
• Full Sail University Networking Summi
t
‣ 2022, Winter Park, F
L
• Miami Heat Regular Season Gam
e
‣ 2022, Miami, FL
Digital Marketing
• Primary Content: The content I have and continue planning
on putting out are my own sports opinion on Tiktok. I plan to
take on bold statements and argue why my side is right. With
that I can garner attention from those who agree and disagree
with me.
• Primary Tools: Premiere Pro, Capcut, and Photosho
p
• Website: On my website, I plan on putting some of my recent
content on there. That way people can understand my brand
and the content I make as they click on my site.
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12. PROFESSIONAL DEVELOPMENT
Mentor
• I Look for a mentor that not only help me exceed in the
entertainment industry, but the sports industry as well. I
want a mentor to
fi
nd that balance between grabbing an
audiences attention and being credible. (Est. 2022)
Formal Education
• Sportscasting Bachelors Degree, Full Sail University
Technical Skills
• Full Sail University Class, Adobe Premiere Pro, April,
202
2
• Full Sail University, Keynote, March, 2022
• Full Sail University, Adobe Photo Shop, June, 2022
Soft Skills
• Full Sail University, Con
fi
dence, March, 2022
• Sigs Deli, Commitment, March, 202
0
• Team Work, High school Football, August, 2016
13. Joshua Gonzalez
Do you ever get tired of seeing the same old Sports takes on TV. Well I’m
here to give you great energy, along with great sports knowledge.
“
14. REFERENCES
Skip Bayless Bio & Career accomplishments
.
Skip Bayless Bio & Career accomplishments | FOX Sports.
(n.d.). Retrieved August 7, 2022, from https://
www.foxsports.com/personalities/skip-bayless/bi
o
