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Alderfer's ERG theory of motivation

Clayton Alderfer's ERG Theory of Motivation, an expansion to Maslow's Hierarchy of Needs

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Alderfer's ERG theory of motivation

  1. 1. Alderfer’s ERG Theory A Motivational Theory
  2. 2. Alderfer’s ERG Theory Existence Needs Relatedness Needs Growth Needs
  3. 3. Maslow Hierarchyof Needs Expansion
  4. 4. Overview The ERG Theory of Motivation was developed by Clayton Alderfer in 1969. It was developed as an expansion of the ideas proposed by Maslow with the Hierarchy of Needs.
  5. 5. Existence Needs: The basic needs to meet the minimum level of existence
  6. 6. Relatedness Needs: Social and family needs, the need to feel loved and belong somewhere
  7. 7. Growth Needs: The need to produce something useful; to be creative or engage in meaningful tasks
  8. 8. Alderfer’s ERG Theory Joshua Render motivation/ Sources Alderfer, C. P. (1989). Theories Reflecting My Personal Experience and Life Development. The Journal of Applied Behavioral Science, 25(4), 351– 365. 4 Caulton, J.R. (2012) The Development and Use of the Theory of ERG. Retrieved from: ions/elj/vol5iss1/ELJ_Vol5No1_Caulton_pp2-8.pdf