Journal Communications Inc. (JCI) is an experienced publisher of travel guides and visitor publications for convention and visitors bureaus. JCI partners with over 100 clients, including the Las Vegas Convention and Visitors Authority (LVCVA), to publish guides, websites, and digital content to promote tourism. JCI proposes working with LVCVA to publish the Las Vegas Official Visitors Guide print and digital editions, using JCI's experienced team of editors, photographers, designers, and sales representatives, at no cost to LVCVA. Revenue from advertising sales would fund the project and be shared between the two organizations if sales thresholds are met.
3. CORPORATE BACKGROUND
BOB SCHWARTZMAN,
president and publisher
Personally responsible for
Journal Communications delivery of
top-quality products on time and to
clientʼs satisfaction. Bob has more
than 30 years of experience in
journalism and custom publishing.
4. JOURNAL BUSINESS SECTORS
Journal Communications partners with more than 100 clients, ranging
from chambers of commerce and state farm bureaus to economic
development agencies and convention and visitors bureaus.
• Travel Guides
• Chamber Publishing
• Agribusiness Publishing
• Economic Development Publishing
• Client Web Design
• Livability.com
6. TRAVEL PUBLISHING EXPERIENCE
• JCI has published 35 editions of statewide, advertising-supported
travel guides for state tourism departments.
• JCI has been working with DMOs for 16 years and published
42 issues of travel publications for city or regional destination
marketing organizations.
10. WHY DO WE TRAVEL?
The Three Legs of the Leisure Travel Stool
• To be able to experience a site – to see
• To participate – golf, swimming, gaming, boating, etc. – do do
• To meet new and interesting people – to interact
We are selling an emotional experience over just a product.
12. LAS VEGAS OFFICAL VISITORS GUIDE
• An experienced project leader will be assigned to manage the
project, including a detailed schedule for all departments that
includes design, editorial, photography, sales, ad traffic and online.
• Our content director will work closely with you to develop story
ideas and create a publication that reflects your branding and tone.
• We maintain a thorough proofing process and will work with you to
produce an accurate and comprehensive guide.
• Each publication is printed according to agreed upon specifications.
18. NASHVILLE MEETING PLANNING GUIDE
• JCI has been publishing the
Nashville Meeting Planning
Guide for 17 years.
• We work closely with the
Nashville Convention & Visitors
Bureau to publish the latest
information on venues, hotels
convention suppliers, attractions
nightlife and dining.
• The guide is the ultimate tool for
meeting planners who want to
book a convention in Nashville.
27. PHOTOGRAPHY
• Stunning, bold, original – all words that describe our photography,
which is our calling card and sets JCI apart.
• We maintain a full-time staff of photographers, and they are part
of a team. That allows collaboration between photographers,
designers and editors before and during the production process.
• Our photographers have more than 50 years combined
experience and use that to capture the best images to
represent your destination.
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34. INTEGRATION
QR CODES
• Mobile recognition technology,
and more specifically, Quick
Response (QR) codes, is
transforming how people interact
with the world.
• QR codes in editorial and
ads creates a connection
between print and online, making
it easier for visitors to access
more information.
43. INTEGRATION
SPECIAL-EDITION DIGITAL GUIDES
• Special-edition digital magazines are designed for optimal
on-screen viewing.
• They can vary widely in page count to cover simple or complex
subjects.
• They take advantage of the immediacy of an event.
44. INTEGRATION
MICROSITES
• Understanding our clientsʼ needs to micro-market, JCI has
developed microsites, which can be devoted to a particular topic,
event or new attraction.
• They can incorporate videos, slide shows and additional content.
45. VIDEO CAPABILITIES
• JCI has a full-service video department to provide complementary
content to our print and online editorial features.
• JCI videographers have shot more than 70 videos for our travel
publishing programs.
• These videos bring even more attention to the attractions and
activities of your destination.
46. DATA MANAGEMENT
JCI offers a multistep process to ensure data is accurate.
• Verification of fields with the LVCVA for all properties.
• Thorough data collection through emails, phone calls and faxes.
• Easy Catalog software links publication databases to layout
pages without errors.
49. ADVERTISING SALES
• We will assign a seasoned sales representative to the projects, who
will be based in Las Vegas during the ad sales period of 8 to 12
weeks. That rep is an extension of the LVCVA – a public relations
spokesperson on your behalf.
• Sales materials will be prepared and approved by the LVCVA.
• JCI is responsible for all aspects of the advertising process,
including ad production and trafficking, billing and accounting.
• We are familiar with all aspects of online advertising, too, and have
successfully developed a bundled advertising strategy for some of
our travel clients.
50. WHAT WE BRING TO THIS PROJECT
• Travel Marketing Experience – We understand tourism. As a
research-based tourism publisher, we know how to excite potential
visitors to visit Las Vegas.
• Quality – in content, photography, video, design, production,
data and customer service
• Advertising sales – professionalism; proven track record
• Media technology – on top of ever-evolving changes in new
media platforms
• Stability – 23 years in publishing business, experienced team that
creates award-winning publications
55. BUSINESS PLAN
• There will be no cost to the LVCVA. This will be a self-liquidating
project with revenue derived from advertising sales.
• Both parties will agree upon ad rates, with the possibility of
increasing rates by no more than 5 percent annually.
• Revenue share: Providing sales reach a minimum of $200,000 per
project, we will enact a 5 percent revenue share up to $400,000. If
sales are more than $400,000 per project, the revenue share will be
10 percent.
