Some usage stats from a UK retail client. This app was published in the 2nd quarter 2016. Please contact joyce@eazi-apps.co.uk for further details

1. mobile apps for
businesses
Apps
RETAIL APP
EAZI-APPS CASE STUDY

2. ABOUT
Makeup Revolution offers a comprehensive range of
makeup, palettes, makeup beauty products, skincare
and haircare at great prices everyone can afford.
The app gives Makeup Revolution the opportunity to
engage with both existing and new customers via their
mobile devices. The objective is to drive in new and
repeat business in a very competitive market place.
Through their email marketing campaign targeting
their core loyal customers, Makeup Revolution has
over 27,000 downloads in one day and was ranked
32nd on the Apple App Store within the shopping
category.
Push notification service allows the business to
send out instant alerts and messages to all of their
customers who have downloaded the app. This
service has contributed to one of their biggest selling
products launches in the company’s history.
For more information, visit their website:
www.makeuprevolutionstore.com

3. Preview this app on your device:
Preview App Code: makeuprevolution
iTunes: https://goo.gl/1QJpjm
Google Play: https://goo.gl/6C5eDo
DESIGN
Makeup Revolution app has a simple and modern
design in dark tones and striking bright imagery.
The style and colour coding makes the app visually
appealing and pleasant to browse through.
The app has utilised the slider functionality on the
homescreen to make use of advertising by having
buttons linked to the most commonly used tabs
within the app.
A consistent look and style gives the app a
professional appearance, which is in-keeping with
that of the client’s mobile responsive website.

4. MAIN FEATURES
The Makeup Revolution app utilises a number of the features available within the
Eazi-Apps development platform, including:
Making the most of each feature allows businesses to connect with their
customers in an easy and efficient way.
Coupon Codes
Access to short-term
coupon codes exclusive
to app users
Website Tab
Shop linked to client’s
mobile responsive
website
Video Tutorials
Watch makeup artists
showcase new products
and look tutorials
Fan Wall
Customer reviews
and makeup photo
submissions
Social Connect
Connect to the app via
your social network
accounts
Messages
Push Notifications
alerting users of new
offers and products

5. 16904 10937154551 107093 394
2.3
min
2.6
min
6.6
min
DOWNLOADSTOTAL SESSIONS AVERAGE TIME IN APP
APP DOWNLOAD AND SESSION DATA
Since being published to the Apple and Google Play Stores, Makeup Revolution App has amassed
over 27,000 downloads and over 260,000 individual sessions.
Average session times for iOS and Android are less than 4 minutes – showing the necessity
to have a simple, easy to navigate and user friendly App.
(September 2016)

6. 3000
2750
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1500
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1000
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500
250
0
iOS Android HTML5
App Usage 1 WEEK TIMEFRAME
(Correlation with Push Messages)
iOS Android HTML5
Here is a graph displaying the sessions logged in a week for the Makeup Revolution App.
The peak session-count is in correlation to the usage of push notification
messages sent out by the business to promote their sale.

7. APP FEATURE USAGE
As per graph above, the Products and Offers tabs are the most viewed features during sessions.
Utilising a good marketing strategy can entice users to keep re-visiting the App, which is key to its continued success.
90000
85000
80000
75000
70000
65000
60000
55000
50000
45000
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35000
30000
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20000
15000
10000
5000
0
Feature
Products
Offers
New In
Reward
Notifications
My Profile
Fan Wall
Coming soon
Competition
Wish List
Get the Look
Tutorials
Get Social
Newsletter
Contact Us
Reward
Total Sessions
142881
61293
31414
25841
21344
20110
18180
8922
8727
5533
5353
4550
2038
1608
798
6iOS Android HTML5

8. GENERAL STATISTICS
7BL
There are 7 billion people on Earth.
5.1 billion own a mobile device [1]
64%
of mobile phone time is spent on apps [5]
Sources: [1] Mobile Marketing Association Asia, [2] Google, [3] Karim Temsamani at IABALM 2012 via IAB, [4] Mashable, [5] Nielsen [6] Kleiner Perkins
61%
of customers who visit a mobile unfriendly
site are likely to go to a competitor’s site [3]
30%
of restaurant searches are mobile [2]
50%
of smartphone owners have scanned a QR
code. 18% of those have made a purchase
after scanning [4]
IN
2009
1% of internet traffic came via a mobile
device. In 2010 this jumped to 4%. Today,
10% of internet traffic comes via mobile [6]

9. MOBILE USAGE
GROWTH
Google mobile search grew 120.8% in 2013; desktop search ads
registered a growth of just 2.3%. There will be 2 billion smartphone
users globally by 2017.
85% of mobile users feel more at ease with apps as compared to
mobile websites. iOS apps generate nearly four times the revenue that
corresponding Android apps do. Instigating action through apps using
mobile-only loyalty programs, push notifications to alert your customers
of specials, discounts and special events, and most importantly, keeping
your business in the palm of your customers’ hand.