1. Phase 1 Research 3 2 1

2. Phase 1 Research

9. Pop quiz! Which of these three vehicles is the best in terms of vehicle lifetime energy usage and the cost to society over the full lifetime of a car or truck? The Scion xB was the best rated car according to CNW's 'Dust to Dust' Automotive Energy Report, August 2007 Integrated Innovation What is Desirable? What is Possible? What is Good? What is Valuable? A-4 Observation Actors Atmosphere Artifact Activity SET Trend Analysis Social Trends Technical Trends Economical Trends Product Opportunity Gap

10. Location -Mesa AZ -Urban 2 story apartment Who -Angela Childress -Wife & mother of one Age -27 year old Capabilities -College Graduate -Stay-at-home mother Interests -Family relationship studies -Her husband Peculiarities -Under-stairs storage closet -44 inch closet depth -Boxed items from floor to ceiling Ambience -Summer time -86 degrees F -No ventilation -Sloped ceiling -No lights inside closet -Power outage Integrated Innovation What is Desirable? What is Possible? What is Good? What is Valuable? A-4 Observation Actors Atmosphere Artifact Activity SET Trend Analysis Social Trends Technical Trends Economical Trends Product Opportunity Gap

11. Type -Hand held LED flashlight -Hand crank winding Sequence -Finding light -Winding dynamo on flashlight -Grab box -Positioning of light in hands or under arm -Opening boxes mechanism -Dynamo -Rechargeable battery/capacitor -Grey plastic shell Function -Provide a reliable light source with out disposable energy storage. -Dynamo recharges battery. Purpose -Finding and recovery of food storage Outcome -Light worked long enough -Not real bright Difficulties -Moving heavy items -Advantageous positioning of light -Bending over for long periods -Standing in cramped spaces Dynamo worked well -Generated plenty of power for the job -One minute of charging = 1.5 hours of usable light -Convenient to have -Easy to use -Reliable Dynamo didn’t work well -Confusing crank direction -No charge level indication -Not usable for those with some disabilities Integrated Innovation What is Desirable? What is Possible? What is Good? What is Valuable? A-4 Observation Actors Atmosphere Artifact Activity SET Trend Analysis Social Trends Technical Trends Economical Trends Product Opportunity Gap

15. ? SOCIAL TRENDS TECHNICAL TRENDS ECONMICAL TRENDS P.O.G. P.O.G. Integrated Innovation What is Desirable? What is Possible? What is Good? What is Valuable? A-4 Observation Actor Artifact Atmosphere Activity SET Trend Analysis Social Trends Technical Trends Economical Trends Product Opportunity Gap

16. SOCIAL TRENDS ECONMICAL TRENDS Integrated Innovation What is Desirable? What is Possible? What is Good? What is Valuable? A-4 Observation Actor Artifact Atmosphere Activity SET Trend Analysis Social Trends Technical Trends Economical Trends Product Opportunity Gap User Groups Athletes Outdoor Interest

17. ECONMICAL TRENDS Integrated Innovation What is Desirable? What is Possible? What is Good? What is Valuable? A-4 Observation Actor Artifact Atmosphere Activity ..mugshoticon.wmf SET Trend Analysis Social Trends Technical Trends Economical Trends Product Opportunity Gap User Groups Athletes Outdoor Interest

18. ECONMICAL TRENDS Integrated Innovation What is Desirable? What is Possible? What is Good? What is Valuable? A-4 Observation Actor Artifact Atmosphere Activity SET Trend Analysis Social Trends Technical Trends Economical Trends Product Opportunity Gap User Groups Athletes Outdoor Interest

19. ECONMICAL TRENDS Integrated Innovation What is Desirable? What is Possible? What is Good? What is Valuable? A-4 Observation Actor Artifact Atmosphere Activity SET Trend Analysis Social Trends Technical Trends Economical Trends Product Opportunity Gap User Groups Athletes Outdoor Interest

20. Thank you Conclusion The trends show a gap for products that can satisfy the growing need for a sustainable transportation. And for and an energy sources that is renewable and clean.