How to achieve economic growth in Black community

1. The 2nd Congress on the State of Black
Business in Metro Atlanta to Develop a
Strategy Blueprint for Black Business
Economic Development in The
City of Atlanta & Metro Area utilizing
―Operation Turnover‖

2. WHAT IS OPERATION TURNOVER
Operation Turnover is borne on the simple fact that monies are
currently being spent by Black Consumers, businesses and
organizations within the Black Community. The objective of the
development planning efforts is to provide a foundation for growth
and support by: (1) assisting the Black business attract a larger
share of the dollar currently being spent, (2) recognizing the
economic activity generated by these businesses with
jobs, taxes, improved social conditions etc. as both a measure and
barometer of success and (3) redirecting the current and future
resources towards assisting with the proposed outcomes. The
Black community can gain faster benefits by utilizing assets it
currently has rather than attempting to influence and brings assets
from outside the community.
2

3. VISION/MISSION OF OPERATION TURNOVER
AND EACH CONGRESS ET. AL
Vision:
 To help African Americans build intergenerational wealth
 To help the City of Atlanta and State of Georgia recognize the
asset value of African American businesses and their
continuing contributions
 To help make African American businesses the #1 employer
of African Americans
Mission:
 To develop, articulate and cause methodologies and
measures that assure public and accurate visibility of the
valuable contributions that African American consumers and
businesses alike make to Atlanta and GA’s economic
success. By doing so, they may be highly perceived as a
community investment providing an attractive ROI.
3

4. OPERATION OVER VALUES WE SUBSCRIBE TO
 Support the provision of the highest quality services
and products at all times
 Support, sustain and grow the economic value of
African American businesses to the community
 Support ways of creating intergenerational wealth
 Support the employment of community residents and
other contributions to the general health and welfare
of the Atlanta community
 Support the education of the African American
consumer, business owners and resource
organizations
 Support the utilization of community resources and
organizations as partners in the process
4

5. GOALS 2007-20010
1. Cause an Investment in Black businesses
through an increase/shift in Black spending
by consumers, Black businesses and Black
organizations by 5% annually
2. Develop ways to enlist local resources to
assist Black businesses improve customer
satisfaction
3. Educate Black consumers, business
owners and organizations on the economic
value created throughout the entire
community by the Black community and its’
businesses 5

6. ADAGE
You Don’t Climb a Tree
Looking for Fish!!
6

7. 7

8. BACKGROUND--STAKEHOLDER FATIGUE
 Back in the day—entitlement etc
 Perception Map
 Offer Loop
 CEO Language
 We talk about solutions with same language as we talk
about the problems
 Things Have Changed Therefore So MUST WE!!
 Investment groups
 Better educated etc.
8

9. ADAGE
If You are Still Talking
about What You did
Yesterday, You Haven’t
Done Much Today!!
9

10. OPERATION TURNOVER IS…
 Economic/Market driven Community Economic
Development Program developed and
implemented by the Business Leadership of
your Black Business Community.
 Built upon the fact that monies are currently
being spent by Black
consumers, businesses, and organizations
within the Black community.
 It is intended to put the Black Business
Leadership ―On Par‖ with the White Business
Leadership
10

11. OPERATION TURNOVER IS SELF –
RELIANCE AND COMMUNITY CONTROL
Operation Turnover builds on local
strengths, creativity and resource, and
actively seeks to decrease dependency
on, vulnerability to, economic interests
outside the community and city.
Operation Turnover supports
decentralized, non-hierarchical decision-
making processes that strengthen the
autonomy of the individual, the business
and the community.
11

12. OPERATION TURNOVER ENCOURAGES
INTEGRATION
Operation Turnover
recognizes that the
healthy
development on
communities
requires a holistic
approach that
addresses the
economic, social, a
nd cultural
dimensions of 12

13. OPERATION TURNOVER
ENCOURAGES
INTERDEPENDENCE
Operation Turnover recognizes that the
local community exists within the
context of a larger web of relationships
and that its decisions can have an impact
far beyond its own boundaries.
Therefore, Operation Turnover embraces
strategies that aim to benefit the local
and larger community.
13

14. OPERATION TURNOVER ENCOURAGES
CAPACITY-BUILDING
Operation Turnover contributes to self-
reliance by encouraging the acquisition
of relevant skills, knowledge, and
techniques plus the development or
realignment of supportive structures
and institutions
14

15. OPERATION TURNOVER ENCOURAGES
DIVERSITY
Operation Turnover contributes to self-
reliance by encouraging economic
activities that are diverse, citizens
developed and appropriate to the
expressed needs within the community
and city.
As a result, Operation Turnover looks
different in each community/city.
15

16. ADAGE
To Ignore the Facts
Doesn’t Change the
Facts!!
16

17. OPERATION TURNOVER IS EXPRESSED BY
APPROPRIATE INDICATORS
Operation Turnover monitors and
evaluates its progress through
community derived and
appropriate economic indicators
and such recognized tools as
Economic Impact and Return on
Investment (ROI).
17

18. ALL OF THE MAJOR STAKEHOLDER
GROUPS EXPECT A RETURN ON
INVESTMENT (ROI)
1. Community ROI = Economic Impact
(Jobs, Taxes, Services)
a) They Invest in Infrastructure, Education, Tax
Breaks
2. Investors ROI = $Return vs. $Invested
a) They Invest Capitol (Debt or Equity)
3. Employee ROI = Pay and Secure
Environment
a) They Invest Waking Hrs, Commitment
(Emotional) 18

19. COMMUNITY ROI DEFINITIONS
• Revenue=Dollar Turnover, Jobs, # of
Businesses
• Return= Business Income, Individual
Salaries, Philanthropy
• Assets= Black Marketplace, Quality
Businesses, Business Leadership
• Profit=Safe Community, Improved
Schools,
• Reduced Crime, Taxes Collected
• Investments=5% Increase Black
Spending, Increased Contracts, Tax
Breaks, , New Sources of Funds
19

20. OPERATION TURNOVER IS A MARKET
(THE MONIES SPENT ARE IN THE BILLIONS)
Consisting of three givens within
any community:
1. Black Consumers are
currently Spending XXX
2. Black Businesses are
currently Spending XXX w/
other Black Businesses
3. Black Organizations are
currently Spending XXX
w/Black Businesses
20

21. OPERATION TURNOVER IS AN ECONOMIC
DEVELOPMENT PROGRAM
Built upon the facts that Black
Businesses:
1. Employ Community Residents
2. Provide a Leadership Cadre
previously not recognized
3. Support Social Interests
21

22. 22

23. ADAGE
It’s Better to Understand
a Little than
Misunderstand A lot!!
23

24. THE OPERATION TURNOVER
OBJECTIVES
 Assisting the Black business attract
a larger share of the dollar currently
being spent
 Recognition of the Economic Activity
generated by these businesses with
jobs, taxes, improved socials
conditions etc.
 Redirecting the current and future
resources towards assisting with the
proposed outcomes
 The Black community can gain faster
benefits by utilizing assets that are
24

25. OPERATION TURNOVER OUTCOMES
 Change of Conversation about Black
Community from being a resource
drain to a resource asset
 A plan built and supported by the
Community w/ measurements and
other metrics
 A Marketing Plan that is within itself a
Self-help Plan
 A Galvanized Business Leadership
 Creation of Resource Community
Alliances
 A Blueprint that everyone has a copy
of and can implement on a personal 25

26. ACCORDING TO DR. THOMAS BOSTON
1. Increasing the capacity and competitiveness of Black-
owned firms is the most important imperative for our
community and country.
2. Black businesses account for a growing percentage of
US final demand and jobs, and are located in
underserved communities.
3. Our economic destiny is linked to the full integration of
Black companies in the national and global
marketplace
4. Atlanta, GA outstrips ALL other major cities as the
preferred location for Black businesses
5. Over the last 5 years Black businesses out-grew those
of all other ethnic groups
26

27. MORE DR. BOSTON
 95% of Black Dollars Spend outside
Community
 More than 50% of GA Black People live at
the Poverty Level
 75% of Business employees tend to
reflect the ownership
 Black Buying Power in GA expected to
reach $67B by 2010
27

28. ADAGE
People Who Pay Their
Own Way to
College, Seldom Flunk
Out!!
28

29. ATLANTA A CITY OF EXCELLENCE
Atlanta Can be a City of Excellence if it
begins to consider the Black Community
an ASSET and begins to invest in it. There
is a return for the city!
If the Black Community will begin to see
itself as a Market worthy of being tapped
and utilized for the development of Black
Businesses as Employers.
If the Black Business Community begins to
improve its approach to Excellence!! 29

30. WHAT IS CITY OF EXCELLENCE?
 City of Excellence – Black Community
Economics
 Black Consumers Spending with Black
Businesses
 Ensuring Multiple Turnover of the Black
Dollar within the Black Community
30

31. BLACK CONSUMER SPENDING
 GA Black Spending = $54 Billion in 2007
projected
 The State of Georgia ranks as the 4th
Largest African-American Market
 The Metro Atlanta Buying Power is
projected at $28B for 2007.
31

32. THE IMPACT OF THE LACK OF MINIMAL DOLLAR
TURNOVER
 Black Communities rely on ―external‖
funds for support
 Black Enterprises experience little or no
growth and development
 Black Enterprises struggle to address the
needs of its loyal customer base
32

33. HOW COULD HIGH DOLLAR TURNOVER HELP
THIS COMMUNITY?
 Every dollar spent creates $2.2 in
activity
 Every million dollars spent typically
creates 10 jobs
 Increasing by 5% black dollars spent
in black communities would generate
$2.2 Billion and 10,000 jobs
33

34. HOW ARE JOBS CREATED?
a) Increased revenue allows Black Enterprises to scale
up
i. Additional employees can be hired to address
increased demand
b) Hiring Employees can affect the entire Metropolitan
Area Job Market
i. Increased Wages
c) Studies show that Minority-Owned Firms hire
minorities
i. Big companies/organizations are far less likely
to hire minorities
ii. An Increase of 5% Spending by Atlanta Blacks
with Atlanta Black Businesses would create over
23,000 jobs within one year with over 18,000 34
being Black people

35. HOW DO OTHER
GROUPS ACCOMPLISH THIS?
 They ensure that the dollar is circulated multiple
times (e.g., banks, cleaners, retail
shops, automotive shops, grocery stores, barber
shops/salons, insurance agents, etc.)
 They create ―synergy‖
 Ensuring that institutions they support will also support
Black Enterprises
 They understand that dollar circulation is both a
short and long-term investment
35

36. REVIEW COMPLETED ABL STRATEGY TO
OVERCOME
A Blueprint Map/Plan:
1. To increase the spending with and
among Black Businesses.
2. Increase the development of Jobs within
the Black Community
3. To increase the involvement of the whole
community in addressing the plan
36

37. Atlanta Business League ―Operation Turnover‖ 2008 BLUEPRINT
1.
Economic 2. 3.
4.
5.
Increase times
Impact Increase marketing Develop a method Arrange financial
dollar turns 5% per Black Businesses
of Business to control our land resources for Black
year form alliances
Objectives and real property Business
Provide
Customer Value for Provide
Assure
services and
Help Increase competitive
/Community investment quality goods
market share and Fair products that
reflect actual
and services Pricing
ROI
Expectations needs
Locate in
Business Operate Provide top Know Have areas A willingness
Professionally level customer adequate
Must Perform accessible to to collaborate
Expertise needs cash-flow customer
Well
Resource
Black Business to Black Business to’
/Community Black Business to Consumer
Black Business Black Organization
Adjustments
Co-sponsored by Georgia Summit of
African American Business Organizations
37
(GSAABO)

38. ADAGE
You Can’t hide a Piece of
Broccoli in a Glass of
Milk
38

39. Economic Impact (benefits)
Black Business affect the City of Atlanta
and Metro area
Presented by
Public Policy Committee
04/08/2008

40. SELECTED DEMOGRAPHIC PROFILE
 GA Black pop 2.3 million
 GA has fifth largest Black population
 Black in GA median income of $31K
 1.2M Black people in Metro Atl
 Black Population growing at faster rate
than balance of US
40

41. BLACK BUYING POWER
 $58B in State of GA
 Blacks comprise 22% of metro buying
power or $28B
 GA Black buying power ranked 4th in US
41

42. BLACK BUSINESS IMPACT
 Black businesses double in number
between 1992 and 2002
 Black businesses growing at a rate of
nearly 3 x’s all other minority groups
 Most of growth in City of Atlanta, Fulton &
Dekalb County’s
 Atl ranks 3rd in (yr 2002) for # of Black
Bus.
42

43. 2002 ECONOMIC IMPACT (BENEFIT)
 Economic Impact on Region = $8B
 Overall Impact on Jobs= 26K
 Impact on Jobs = 82K(Jobs Spawned by)
 Impact on Earnings = $2.8B
43

44. ESTIMATED IMPACT 2007
 Economic Impact = $23.5B
 Overall Impact on Jobs = 219k
 Direct Impact on Jobs -=52K
 Impact on Earnings = $7B
 Direct Sales = $10.7B
 $37.6 B in output in buying power
 1% increase in buying power = $376M
44

45. OTHER ANALYSIS
 5 – 10 jobs are produced per $1M in
revenue
 For every $1 in new revenue spent with
Black bus. COMMUNITY get $.68
 It takes approx $205 in revenue to create
one new job
45

46. OTHER ECONOMIC ACTIVITY CONTRIBUTORS
(CURRENT & PAST)
 Corporate Supplier Diversity Programs
 Banks-CRA
 Special Emphasis programs—
Women, Disabled etc
 Franchise
 Joint Venturing and Alliances
 Disparity Legislation
46

47. THE ABL CONGRESSIONAL MEETING
OBJECTIVES
1. Assisting the Black business attract a
larger share of the dollar currently
being spent
2. Recognition of the Economic Activity
generated by these businesses with
jobs, taxes, improved socials
conditions etc.
3. Redirecting the current and future
resources towards assisting with the
proposed outcomes
4. The Black community can gain faster
benefits by utilizing assets that are 47

48. ADAGE
Old Boomerangs are Hard to
Throw Away
48

49. ALL OF THE MAJOR STAKEHOLDER
GROUPS EXPECT A RETURN ON
INVESTMENT (ROI)
 Community ROI = Economic Impact
(Jobs, Taxes, Services)
 They Invest in Infrastructure, Education, Tax Breaks
 Investors ROI = $Return vs. $Invested
 They Invest Capitol (Debt or Equity)
 Employee ROI = Pay and Secure Environment
 They Invest Waking Hrs, Commitment (Emotional)
49

50. COMMUNITY ROI DEFINITIONS
 Revenue=Dollar Turnover, Jobs, # of
Businesses
 Return= Business Income, Individual
Salaries, Philanthropy
 Assets= Black Marketplace, Quality
Businesses, Business Leadership
 Profit=Safe Community, Improved Schools,
 Reduced Crime, Taxes Collected
 Investments=5% Increase Black
Spending, Increased Contracts, Tax
Breaks, , New Sources of Funds
50

51. METRO ATLANTA CALCULATION OF COMMUNITY
ROI
7.3B Earnings $52B/219K jobs 52k Dir Jobs
ROI =
$52B/219K jobs 52k Dir Jobs $10.7B Rev
Community Economic Job
Leverage Leverage Leverage
Community ROI = 68% per year
•5 – 10 jobs are produced per $1M in revenue
•For every $1 in new revenue spent with Black bus.
COMMUNITY get $.68
•It takes approx $205 in revenue to create one new job
51

52. HOW SUPPORTING BLACK BUSINESS CAN
IMPACT ROI
Return Revenue Assets
ROI =
Revenue Assets Investment
Community Economic Jobs
Leverage Leverage
1. Tax Incentives/Job Credits
2. Creating / Indentifying Lower
Cost Business/Supplier
3. Recruiting / Identify Higher
Quality Business/Supplier
4. Developing More Responsive
Business/Supplier
5. Community Bases Outsourcing
Opportunities
6. CRA Funding New Product
Capability
7. Identify New Customers
52

53. WHY BLACK BUSINESS ECONOMIC IMPACT?
 Over the last five years Black businesses out grew those of
all other ethnic groups
 For every $1 million spent with Black businesses 10 jobs are
added to the business; 7 go to Blacks.
 Every $1 million of Black Business revenue adds $3.1
million in to total US output and 25 jobs to the economy.
 Nationally, Black businesses operate in neighborhoods that
are 44% Black; 35% operate in high poverty areas.
 But in Georgia only 6$ out of every $100 is spent with Black
businesses
 Black businesses un-recognized as meaningful contributor
in Atl economic activities—change Paradigm thinking
53

54. HOW OTHERS ATTAIN SUCCESS
 Tax incentives and other subsidies
 Partnering and Alliances
 Business Leadership in community
 Influencing political process
 Recruiting other businesses to area and
state
 Strong organizational influence
54

55. WHAT DOES IT ALL MEAN?
You Can’t Build a Reputation on
What You Intend To Do!!
We want to bring what is called
―Economic Value Add‖ (EVA) and be
widely recognized as the paying our
economic rent. Therefore,
If you Really Want Something You
Will Find A Way, If You Don’t You
Will Find an Excuse!! 55

56. FINALLY, KNOW THIS!!
 We are talking about OUR MONEY and A
MARKET!!
 These are Our BUSINESSES, CONSUMERS and
INSTITUTIONS!!
 This is NOT A Set-Aside or Privileged Market!!
 This is NOT A SOCIAL PROGRAM or
ENTITLEMENT!!
There We DON’T NEED PERMISSION!!
 Why Because We are Using our ASSETS to Help the
Black, as well as, the Entire Community!!
 And We will be Stepping up to the Table to PAY
OUR SHARE of the ECONOMIC RENT in Atlanta
in a NEW WAY!! 56

57. ADAGE
Most People are in Favor of
Progress, its Just the
Changes They Don’t Like
57

58. 4 OBJECTIVES OF 2ND CONGRESS (TODAY)
Discuss and identify methods to:
1. Increase doing business within specific
market segments by 5%
2. How to identify others
3. How to measure and monitor
4. Adopt the 2 ABL resolutions on subject to
show concurrence
58

59. THUS FAR, OVER 450 PERSONS
PARTICIPATED IN THE DEVELOPMENT OF
OPERATION TURNOVER AND ITS SUPPORTING
CONGRESS ON THE STATE OF BLACK
BUSINESS IN METRO ATLANTA OVER A
PERIOD OF 24 MONTHS!!
THIS IS JUST THE BEGINNING
59

60. THANK EACH OF YOU! ABL PUBLIC POLICY
COMMITTEE 2008
• Joseph R. Hudson- • Jamila DaCosta
Chair • Daniel Kinch
• Mike Martin-V Chair • Ed Menifee
• Leona B-Davenport- • Yvonne Bryant Johnson
Pres, • JL Wilson
• Carol Johnson-ABL • Vivian Frazier
Staff
• Mary Yancey
• Alice Bussey
• Milton J. Burns
• Keith Scott
• Barbara Mahone
• Al Anderson
• Simon Robinson
• Ross Dixon
• E.J Jackson
60

61. PUBLIC POLICY COMMITTEE CON’T
• Len Rothman
• Angela Harmon
• Dr. Georgianne
Thomas
• Glen Crews
• Erskine Hawkins
61

62. ADAGE
Those Who Aspire to Excellence
spend Life in One Pursuit, for
Excellence is not Often Gained
Easily
62