TOWARDS THE COMMODITIZATION OF PROGRAMMABLE COMMUNICATION

1. 1
WAZO
TOWARDS THE COMMODITIZATION OF PROGRAMMABLE
COMMUNICATION
JEROME PASCAL | CEO
ASTRICON, ATLANTA, OCT. 2019

2. 2
WHO AM I?
TECH STRATEGIC MARKETING ENTHUSIAST
JEROME PASCAL, CEO @ WAZO
15+ YEARS IN TECH CORPORATE FINANCE AND CONSULTING

3. 3
AGENDA
WAZO PLATFORM
AN OPEN SOURCE PROJECT TO BUILD YOUR OWN IP TELECOM PLATFORM
BY FREDERIC LEPIED, VP ENGINEERING
PREVIOUS TALKS DURING ASTRICON 2019
GETTING A LIVE TRANSCRIPT OF YOUR CALL
BY PASCAL CADOTTE MICHAUD, CORE DEVELOPER
LET US KNOW TALK BUSINESS!
WAZO
TOWARDS THE COMMODITIZATION OF PROGRAMMABLE COMMUNICATION
BY JEROME PASCAL, CEO

4. Strictly confidential - Wazo©
WHAT IS AT STAKE
WHEN TELECOM AND IT COLLIDE?
RESHUFFLING THE COMMUNICATION GAME

5. 5
A $1.4T MARKET OPPORTUNITY!
WHEN TELECOM AND IT COLLIDE,
PROGRAMMABLE TELECOM OPENS UP THE WAY TO A BREADTH OF UNIQUE EXPERIENCES!
ENTERPRISES, GOVS, TELCOS AND SOFTWARE VENDORS
COMPETE ON DIFFERENTIATION, PRODUCTIVITY AND CUSTOMER EXPERIENCE
THEY EXPRESS NEW NEEDS IN TERMS OF COLLABORATION, CRM, SOCIAL
INTERACTIVITY AND M2M
LEVERAGING ON ALL MEDIA TYPES, 3RD PARTY INTEGRATIONS AND ON THEIR
ASSETS (DATA, INFRASTRUCTURE), THEY STRIVE FOR NEW USE CASES IN UC,
CC, IN-APP COMMUNICATION AND IOT

6. 6
AVAILABLE OPTIONS
LEAVE MANY PEOPLE
UNHAPPY
UNTAPPED MARKET POTENTIAL
LEGACY TELECOM SOLUTION PROVIDERS
DO NOT PROMOTE INTEROPERABILITY
OUTSIDE THEIR OWN PROPRIETARY ECOSYSTEM OF SOLUTIONS
SAAS PROGRAMMABLE OFFERS
ARE GREAT TO TEST & TRY NEW SOLUTIONS
BUT RAISE MANY CONCERNS ABOUT LONG TERM SUSTAINABILITY
BUILDING YOUR OWN COMMUNICATION STACK
IS EXPENSIVE AND HAZARDOUS
REINVENTING THE WHEEL ON & ON ...

7. 7
THE COMMODITIZATION MATRIX
PROGRAMMABILITY
“UNLOCK” THE
VALUE
CONTROL
DO NOT
COMPROMISE THE
VALUE OVER TIME
USABILITY
MAKE THE VALUE
ACCESSIBLE
OPEN SOURCE
BRING FAITH &
SPREAD THE GOSPEL
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE

8. 8
THE COMMODITIZATION MATRIX - PROGRAMMABILITY
UNLOCK THE VALUE
> INTEROPERABILITY
> API COVERAGE
> SDK
> ALL CHANNELS
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE

9. 9
THE COMMODITIZATION MATRIX - CONTROL
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE
> HYDRID INFRASTRUCTURE
> PRIVACY
> SOVEREIGNTY
> MISSION-CRITICAL
> ECONOMIC EQUATION AT SCALE
CONTROL YOUR DESTINY

10. 10
THE COMMODITIZATION MATRIX - USABILITY
FAST TRACK
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE
> 1 CLICK DEPLOYMENT
> EASY INTEROPERABILITY
> UX / NO CODE
> SOLUTION ADAPTABILITY
VS. PROGRAMMABILITY

11. 11
THE COMMODITIZATION MATRIX - OPEN-SOURCE
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE
> ROBUSTNESS / CONTRIBUTION
> PRODUCT-MARKET FIT
> TRACTION

12. 12
APPLIED COMMODITIZATION MATRIX
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE
PROGRAMMABILITY USABILITY
CONTROL OPEN SOURCE
CPAASLEGACY PROVIDERS

13. 13
INFRASTRUCTURE AGNOSTIC
FULL CONTROL
OPEN SOURCE, ENTERPRISE-GRADE
MISSION-CRITICAL
NATIVELY FULLY INTEROPERABLE
BUILD UNIQUE SOLUTIONS
PROVIDE A
PROGRAMMABLE
SOLUTION
TO DESIGN & RUN
THE COMMUNICATION
USE CASES
THAT WILL CRAFT
YOUR SUCCESS
“
”
WAZO, OPEN & HYBRID PROGRAMMABLE COMMUNICATION

14. 14
A UNIQUE BLEND OF
TELECOM, INFRASTRUCTURE & BUSINESS EXPERTS
WAZO, SOFTWARE PUBLISHER
INFRA
TELECOM
PROG
TELECOM
TECHNOLOGY FOUNDATION SINCE 2005
AN INTERNATIONAL GROUP
WAZO CANADA
QUÉBEC
WAZO FRANCE
PARIS
COMMUNITY PARTNERS

15. Strictly confidential - Wazo© 15
COMMUNICATION
OPEN SOURCE
SOFTWARE
FOR BUSINESS

16. 16
https://github.com/wazo-platform
WAZO PLATFORM
450+ APIS
OPEN SOURCE PROJECT TO BUILD YOUR OWN IP TELECOM PLATFORM
AUDIO AND VIDEO CALLS, CHAT, CALL
CENTERS, CONFERENCES, VOICEMAIL
http://www.wazo-platform.org/
SECURITY, ROUTING, LOAD
BALANCING, SUBSCRIPTION, BILLING
USE CASES
FEATURESCOMPONENTS
API & SDK EXPOSURE
CORE TELECOM ENGINE
TECHNICAL CORE ENGINE
UNIFIED COMMUNICATION CALL CENTER
CHAT CENTER IOT
WAZO PLATFORM
CLASS 5
CLASS 4

17. HYBRID INFRASTRUCTURE
PUBLIC DATACENTER PRIVATE DATACENTER

18. WAZO COMMUNICATION INC. BUILDS 2 PRODUCTS
ON TOP OF WAZO PLATFORM
ENTERPRISE
UNIFIED
COMMUNICATION
ENTERPRISE
PROGRAMMABLE
COMMUNICATION
WAZO INC
WAZO COMPANY PRODUCTS

19. DEPLOY DISTRIBUTED ARCHITECTURE, BUSINESS-GRADE AND
MISSION-CRITICAL COMMUNICATION SOLUTIONS
WAZO COMPANY PRODUCTS
ENTERPRISE PROGRAMMABLE COMMUNICATION
ENTERPRISE
PROGRAMMABLE
COMMUNICATION
ADDED VALUE
- LEVEL 3 SUPPORT
- LIFECYCLE MANAGEMENT
- AAA
- MONITORING, METERING
- SCALABILITY
- SECURITY
- BACK-UP
- ...
BUSINESS MODEL
- PLATFORM LICENCE
- SUBSCRIPTION PER
CONCURRENT SESSION

20. 20
SAVING LIVES
BUILD A MASSIVELY SCALABLE
PROGRAMMABLE CONTACT CENTER
SOLVING THE EMERGENCY CALL
PRIORITIZATION ISSUE
WITH PROGRAMMABLE TELECOM

21. 21
CPAAS
ALTERNATIVE
FOR ISVs
REGAIN CONTROL OVER:
- QUALITY OF SERVICE
- TECHNOLOGY ROADMAP
- ECONOMIC EQUATION AT SCALE

22. WAZO COMPANY PRODUCTS
ENTERPRISE UNIFIED COMMUNICATION
ENTERPRISE
UNIFIED
COMMUNICATION
QUICKLY DEPLOY UNIFIED COMMUNICATION SOLUTIONS
ON YOUR TERMS
ADDED VALUE
- ON-THE-SHELF UC SUITE:
> CLIENT APPLICATIONS
> MANAGEMENT INTERFACE
- HYBRID: LEVERAGE YOUR
INFRASTRUCTURE
- MULTITENANT
- PRODUCTIVITY TOOL
- QUICK GO-TO-MARKET
- ADD VALUE OVER TIME
- ...
BUSINESS MODEL
- SUBSCRIPTION PER USER

23. 23
UCAAS
ISVS AND OPERATORS TO BECOME
INSTANTLY UCAAS PROVIDERS
ENABLER
UNIFIED COMMUNICATION
UCAAS MARKET SIZE
$33BN BY 2021
WAZO PROGRAMMABLE
COMMUNICATION
ON THE SHELF
UC SUITE
OWN APPS
DEV PORTAL
UCAAS SOLUTIONS
OPERATORS &
INTEGRATORS
ISVS VENDORS

24. UNIFIED COMMUNICATIONS - PORTAL
24
SERVICE
PROVIDER
END-CLIENTS END-USERS

25. ADAPTABILITY USE CASE - PROBLEM
A MASSIVE OPPORTUNITY
> EXTINCTION OF THE PSTN GLOBALLY
> ENTERPRISES HAVE ALREADY SWITCHED
TO VOIP TELEPHONY
BUT THE SMB MARKET REMAINS LARGELY
UNDERSERVED
$
$
$
CONSTRAINTS
THE MANUAL PROVISIONING OF A LARGE
NUMBER OF SMALL CLIENT ACCOUNTS
(1 TO 10 SEATS) IS EXPENSIVE

26. ADAPTABILITY USE CASE - SOLUTION
MARKETING
+
CALL CENTER
WEB
INTERFACE
SELF PROVISIONING
OF CLIENT ACCOUNTS

27. 27
BUILD
YOUR COMMUNICATION
BUSINESS FROM A
TRUSTY & SUSTAINABLE
PROGRAMMABLE
SOLUTION?
JEROME PASCAL
RUN
ON-THE-SHELF UNIFIED
COMMUNICATION
SOLUTION AND ADAPT IT
OVER TIME TO ADD
VALUE?
LET’S CONNECT
UNLOCK YOUR COMMUNICATIONS
WAZO.IO
@WAZO
WAZO-PLATFORM.ORG
@WAZO
JEROME@WAZO.IO
@jerome_pascal