To discover and select your favorite coffee and machines in real-time with Nespresso Mobile and live an ultimate mobile multimedia experience Nespresso Mobile was launched at the GSMA -Mobile World Congress- in Barcelona (Feb. 2009).

1. Bring the ultimate coffee experience to your mobile phone from Download Nespresso Mobile to hold all the information in your handset: http:// flashlite.nespresso.com Discover and select your favorite coffee and machines in real-time with Nespresso Mobile and live an ultimate mobile multimedia experience.

2. … an ultimate mobile multimedia experience 1 MOBILE

4. The project The Flash Lite Distributable Player enables Apocope: To add a new dimension to the existing mobile environment To develop an innovative service in the application field To offer a service oriented application that captures the high quality and innovation of the Nespresso brand. 1

5. Objectives 1 The goals of the Nespresso mobile application Offer a service oriented application Create a graphically pleasing interface Offer rich media and customized content Add real value to the user experience Introduce potential clients to Nespresso universe Offer the same Nespresso interface and functionality to the existing customers 2 3 4 5 6 1

6. Key benefits of the application 1 A service oriented application that highlights: New Products & Events A rich content that is relevant and up-to-date To find Nespresso boutiques or retailers Store locator Promotional or customized videos Videos

11. Function details 2 MOBILE

12. Function details 2 Settings: four priority markets for Nespresso The initial public beta release will be in the US, UK, Spain, and Italy (and India) although Adobe plans to continue rolling out the solution in more countries. United States United Kingdom Spain Italy

18. … two technologies to serve Nespresso ’s innovative image 3 Flash Lite Distributable Player & Aardvark framework

19. The Flash Lite Distributable Player benefits the Nespresso application 1 2 3 To create a doorway into the Nespresso universe through a graphically pleasing interface To take advantage of the latest additions of Flash Lite’s robust capabilities without having to ensure that the application is backwards compatible with previous versions of Flash Lite To remove the high barrier that typically exists in the mobile application environment and opens the door for developers: Flash Lite applications can be developed without much knowledge of the mobile environment Flash Lite enables Apocope: 3 www.apocope.com

23. Conclusion Flash Lite is a great complement to the existing mobile technologies and adds a real value to the user experience. We believe that this application is just a preview of all the possibilities of Flash Lite and we look forward to continuing to work with Adobe!

24. Thank you Damien BOUSSON, CEO damien.bousson[a]apocope.com Judith MONTES, Communications Manager judith.montes[a]apocope.com Access by Web or mobile: www.apocope.com 93, rue Vieille du Temple – 75003 PARIS – FRANCE Tel. : +33 (0)1 44 59 30 40 Fax : +33 (0)1 42 74 61 34