Content Marketing is creating and sharing valuable free content of interest to your “Right Clients” which serves the purpose of attracting a larger prospect base, that will bring in leads, who you can nurture and educate and convert into customers. These customers will become repeat buyers and good sources for on-going referrals.

1. Build Online Authority
To Attract and Convert Your Right Customers
CONTENT
MARKETING
SOCIAL MEDIA
AND SEO

2. A LITTLE
ABOUT US
• Having
a
hard
+me
with
your
unique
posi+oning?
• Not
a8rac+ng
your
right
clients?
Let
us
help
your
company
present
its
best
face
to
your
prospects
and
establish
your
voice
and
exper+se
to
build
trust
and
turn
leads
into
clients.
WE ARE MORE THAN JUST WEB
DESIGNERS, WE PRACTICE
WEBSITE THERAPY. - Judi Knight

3. THE BAD NEWS
SOME OF YOU. . .
No Website
WebsiteWebsite
Static or Brochure Website
Website
Play at Social Media
WordPress Site but Don’t Blog

4. MARKETING
HAS
CHANGED

5. MY 5 YEAR PATH AT
A GLANCE

6. WHAT IS
CONTENT
MARKETING?
6
Content
Marke+ng
is
crea+ng
and
sharing
valuable
free
content
of
interest
to
your
“Right
Clients”
which
serves
the
purpose
of
a8rac+ng
a
larger
prospect
base,
that
will
bring
in
leads,
who
you
can
nurture
and
educate
and
convert
into
customers.
These
customers
will
become
repeat
buyers
and
good
sources
for
on-­‐going
referrals.

7. EXPERTISE
AND
AUTHORITY
Authority
What
other
people
say
about
you
is
so
much
be8er
than
what
you
say
about
yourself.
Demonstrate
authority
rather
than
claim
it.

8. FIND YOUR SECRET SAUCE, YOUR DIFFERENTIATOR
TEACH, DON’T SELL
LEARN BASIC SEO
DEVELOP RELATIONSHIPS WITH OTHERS IN YOUR NICHE
BRING PEOPLE BACK TO YOUR SITE WITH EMAIL
FIND YOUR VOICE
Wisdom
People
think
the
main
barrier
to
online
marke+ng
success
is
a
lack
of
traffic.
But
it’s
really
a
lack
of
trust.
People
love
to
buy
stuff,
but
they
hate
to
feel
sold.
TEN RULES
WELL DESIGNED WORDPRESS SITE
8
TEND YOUR TRIBE
SHARE ON THE SOCIAL MEDIA PLATFORMS YOUR CLIENTS USE
CREATE CORNERSTONE CONTENT

9. ONE: FIND YOUR
DIFFERENTIATOR
Your
content
needs
a
unique
point
of
view.
Your
company
must
find
its
voice
to
stand
out
and
not
just
regurgitate
the
same
content
that
others
have
said
before
you.
What
is
your
secret
sauce,
What
makes
your
business,
site
and
content
yours?

10. TWO: WELL DESIGNED
WORDPRESS WEBSITE
» an
a8rac+ve
look
and
feel
» customer
centric
content
» useable
with
easy
naviga+on
&
readable
font
» have
calls
to
ac+ons
on
each
page
» coded
well
for
speedy
loading
Your
site
is
the
storefront
for
your
business.
What
you
need:

11. THREE: TEACH
DON’T SELL
• Create great informative content.
• Learn how to write great headlines and
posts with intriguing hooks.
• Many people think the main barrier to
online marketing success is a lack of traffic.
But it’s really a lack of trust.
People love to buy stuff, but hate to feel sold.

12. FOUR: CREATE
CORNERSTONE
CONTENT.
Create
some
content
for
your
website
that
shows
people
how
to
make
use
of
your
site
and
do
business
with
you.
This
content
should
be
about
your
main
keyword
and
wri8en
in
a
way
that
a8racts
your
poten+al
clients
as
well
as
the
search
engines.

13. FIVE: FIND
YOUR VOICE.
» Be
yourself,
not
a
professor
or
jargon
spouter.
» Your
audience
wants
to
hear
from
you
like
they
would
want
to
have
a
smart
friend
who
explains
how
things
work
over
a
cocktail.
» Your
prospects
are
looking
for
someone
like
them
who
they
can
trust
and
rely
on
their
leadership.
» Your
wri+ng
will
get
be8er
with
prac+ce.

14. SIX: BE SOCIAL.
» Get
ac+ve
on
The
Social
Media
sites
your
poten+al
clients
are
on.
» Write
good
content,
curate
good
content
and
share
this
content.
» Spend
a
chunk
of
+me
promo+ng
your
own
content
that
lives
on
your
website.
» Engage
with
others
and
they
will
engage
with
you
and
promote
your
content
for
you.
.

15. SEVEN: MAKE
FRIENDS.
Make
friends
with
influen+al
friends
in
your
niche.
Get
on
their
radar
by
commen+ng
on
their
blogs
sharing
their
posts
and
retwee+ng
their
updates.
If
you
are
pung
out
good
content
then
they
will
return
the
favor.
What
other
people
say
about
you
is
more
important
than
what
you
say
about
yourself.
.

16. EIGHT: GROW
YOUR LIST
Don’t
Let
People
Forget
You.
• You
can’t
buy
a
list
you
must
grow
it
yourself.
• Give
prospects
an
op+n
box
sign-­‐up
for
your
list.
• Find
the
right
content
for
a
regular
short
newsle8er.
• Again,
don’t
sell
except
a
special
occasion.
• Be
consistent
about
sending
the
email
newsle8er.

17. NINE: LEARN
BASIC SEO
SEO
ma8ers
and
it
is
not
hard
and
it
is
important
to
do.

18. TEN: TEND
YOUR TRIBE
Some are not ready to step into the role of
expert and leader. They may feel like an
imposter. They may worry that people will
expect too much from them. They might
not want to do what it takes to lead. They
are uncomfortable with people seeing
them in that way. People want to follow
others. If you can handle it this creates
raving fans who will buy everything you
have for sale and send their friends as well.
while they are at it.
Be consistent in order to build trust,
admiration and respect.

19. GIVE IT A
TRY?
Hang out with Judi Knight every Wednesday Morning with Just a Digital Minute.
www.newtricks.com