1. D E CEMBER 14, 2009 IS S U E I
A ONCE IN A LIFETIME OPPORTUNITY
THAT IS CHANGING NASHVILLE LIVES
ENTHUSIASM AND A POSITIVE ATTITUDE FUEL NATALIA
YOSCO'S AMAZING SUCCESS
The phone line crackles with enthusiasm and passion when you speak to Natalia Yosco about Rodan + Fields®
Dermatologists. That's because this Level V Executive Consultant from Franklin, Tennessee quickly saw the potential in the
Rodan + Fields Business System and ran with it from day one. Literally.

2. Natalia credits her husband, John, with introducing her to Rodan + Fields. A former member of the New York Stock
Exchange who now operates his own hedge fund in the Nashville suburb of Franklin, John spends much of his day on the
computer. That's where he noticed information about Dr. Rodan’s and Dr. Fields' newest business venture. He immediately
realized this was a "once in a lifetime opportunity" and he and Natalia took a look at what the doctors were doing. "I
remember to this day," says Natalia, "he looked at me and said, 'Jump in and run with it, give it 24 months and I know your
residual income will be insane.'"
“Jump in and run with it, give it 24 months and I know your
residual income will be insane.”
JOHN YOSCO
ATTRACTED TO THE IDEA OF CRAZY, RESIDUAL INCOME
A former professional ice skater and instructor, Natalia has always had an entrepreneurial mindset. Prior to becoming an
Independent Consultant, she spent the past 15 years at home with the couple's three children and although she wanted to
work again, she definitely did not want a typical job tied to an office outside her home. As a "skincare junkie," she had no
trouble embracing Rodan + Fields product offering since she was well aware of the doctors' success with Proactiv®
Solution. The clincher? "Crazy, residual income was very attractive to me," she says.
As the first Rodan + Fields Independent Consultant in the Nashville area, Natalia took her husband's words to heart and
wasted no time launching her business. She saw the income potential and knew the power of the brand offered a chance to
build a successful business without taking time away from her children. She quickly recruited two other direct selling
professionals and the three began to work as a team to share the Business System and products with other savvy,
entrepreneurial people in the Nashville area. Today, Natalia has over 7,000 individuals in her organization around the
country, with an estimated 300-400 in the Nashville area alone.
DUPLICATION AND EARLY PROFITS BUILD RETENTION
Natalia attributes her success, and the success of her organization, to the power of
duplication: "Once we get new Consultants profitable their very first month, they stay
with us." Natalia likens the group to a family, calling her team members very giving,
wonderful people who are like-minded in their enthusiasm for the business.
Natalia always leads her Business Presentations by mentioning the legacy the Doctors
created with Proactiv Solution. She asks: "If you had partnered with Dr. Rodan and Dr.
Fields then, where would you be today?" That is the tag line she and her team members
use during their weekly leadership and new Consultant training sessions.
“I got it. I knew I could be successful.”
NATALIA YOSCO

3. A CULTURE OF NETWORKING
For those who live and work in the Nashville, Tennessee area, the region is still steeped
in southern charm - much as it was in the 18th century when people first settled here.
Statistically, Nashville is ranked among the top 40 hottest U.S. markets and as one of
the top 10 best places to live and work.Throw in a top 10 "most generous metropolitan
area," an average year round high of 70 degrees and the fact Tennessee has no personal
income tax, and you have a region that not only beckons, but downright seduces you into
putting down roots in this southern belle of a city.
Just a few miles from Nashville, Franklin, home to Level V Executive Consultants Natalia
Yosco, Gabriel Sedlak and Tracie Bonds, may be outside the hubbub of Nashville's
Music City USA fame, but it is equally as alluring. In fact, Franklin is featured in author
Patricia Schultz's book, 1,000 Places To See in the USA and Canada Before You Die,
and was chosen as one of America's 2009 dozen Distinctive Destinations by The
National Trust for Historic Preservation.
But does this southern hospitality and charm really count when it comes to building a
highly successful Rodan + Fields business? Tracie Bonds believes it does. "In the south,
people are accustomed to attending events," says Tracie. "It's very socially accepted-it's
our upbringing here." According to Tracie, this tight network of people is probably one of
the biggest reasons Rodan + Fields really took off in the region. "People are open-
minded, they're more receptive to things and they're just really, really friendly."
This natural attraction to getting together, to socializing and to learning about a new
opportunity may play a role in growing Rodan + Fields in the Nashville area, but that's
only one part of the story. It's the people behind this growth that have made Nashville
and Franklin the number one Rodan + Fields' market in the United States.
AN UNBEATABLE COMBINATION:
A CULTURE OF NETWORKING & STRONG LEADERSHIP
Ask accomplished direct selling consultants the real reason they're successful and they will almost always tell you it is
teamwork. That's because this business relies on a strong network of like-minded individuals who constantly help one
another reach their goals - individually as well as on an organizational level. Natalia Yosco is a brilliant example of a leader

4. who "gets" the importance of helping her team members enjoy
success as she makes the most of Nashville's delightful culture
of networking.
Gabriel Sedlak, also from Franklin, credits the Nashville area's
amazing growth with Natalia's untiring efforts in sharing the
Rodan + Fields story with potential Consultants every Monday
from morning until often after midnight. He also stresses that
the two of them made a conscious effort to help everyone who
joined the company, regardless of the Consultant's position
within their organization. That's because he believes "people
don't want to know how much you know, they want to know how
much you care." And when they feel there is heart behind the
message, they want to be involved.
NASHVILLE: A BREEDING GROUND FOR SUCCESSFUL LEADERS
Whether Consultants live in Nashville, or have come into the team from other states across the country, it can be said with
great conviction that Nashville is a breeding ground for amazing leaders . . . a true testimony to our mission of "changing
skin and changing lives."