New software for pulp sales, paper makers and board manufacturers to optimize raw material and energy. Easy quality vs. cost optimization.

1. Furnish Solutions
GloCell Oy
We provide fibre and
Tekniikantie 2F
paper furnish solutions to pulp and paper
02150 Espoo
industry
Finland
world wide
SoftaCell
Marketing material

2. The Game Play
Price
-$5/ton
-$5/ton
Volume
• As new capacity is created globally, the cost curve flattens
• The flexibility to optimize raw materials, operations and quality has a greater
significance on where you stand on the flattened curve
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3. What do you need to success in global markets?
• Product quality
• Optimization to achieve ’good enough’ products
• Softness, brightness, load demands…
• Sustainability
• Certified wood/other materials
• Weight, material usage
• Recycled materials
• Energy use
• Product price
• Best price all the time when raw material and
production cost varies.
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4. Quality Window vs. Cost Window
The optimized quality vs. cost
ratio changes all the time!
Performance range that
customers can utilize or absorb
Time
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5. GloCell business
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6. Example of fibre baskets HW
Mid south US
Global palette of fibers High oak pulps
Relative Northern US Southern red Sweetgum
MTH
cell wall >6 μm oaks Indonesia
High maple
thickness pulps River True
Magnolia
White (Sweetbay)
birch hickories
Red maple oaks
Yellow
Chile, Scandinavia Paper poplar
Portugal, Silver maple
Betula birch
Sycamore
pendula
Spain Eucalyptus Sugar maple
White Yellow
Green
4-6 μm Betula birch birch
Eucalyptus
tereticornis
pubescens
ash Deep south US
Eucalyptus
globulus White
urophylla
American ash
Eucalyptus Balsam
beech
saligna poplar
Eucalyptus Gmelina
Eastern
nitens arboreae bulk
Eucalyptus cottonwood
grandis Bigtooth
Brazil aspen Northern US
2-4 μm Trembling
aspen
formation strength
Northern US,
Acacia
Acacia
grassicarpa
Canada high
mangium
aspen pulps opacity
refinability
smoothness
Indonesia
0.6-0.8mm 0.8-1.0mm >1.0mm
<20μm 20-30 μm >30 μm
Relative fiber length and fiber width

7. Example of fibre baskets SW
Southern US
Relative Slash Douglas fir
cell wall Longleaf pine
thickness BC Interior pine
Shortleaf Western
>8 μm Sitka spruce pine
Chile, New larch
Grand fir Loblolly
Zealand Western
Lodgepole pine
Virginia hemlock
pine
Eastern pine
BlackRadiata pine Ponderosa
hemlock
spruce pine West Coast BC
5-8 μm White Jack Engelmann
pine pine Western
spruce
Scotch pine Red Red red cedar
pine spruce bulk
Scandinavian
and Russian Norway White spruce Subalpine Main range
fir Rockies, formation strength
spruce
Plains and
3-5 μm Maritime
Balsam fir Western
opacity
province and Ontario refinability
Quebec smoothness
2.0-3.3mm 2.5-3.5mm >3.5mm
® GloCell
Relative fiber length

8. An example: What influences runability?
Macro Wood fiber Pulp fiber Fiber network Paper End use
environment Stand Tree properties properties properties properties requirements
Rain Habitat type Growth rate CWT Fibrillation Bonded area Tensile strength Runability
Tear strength
CW Conformability Spec. bond strength
Temperature In plane tear
Fiber cutting strength Printability
Fiber length
Fiber length
Competition Age
Opacity
MFA Fiber length
Fiber strength
Soil type MFA
Density
Softness
Vessels CWT
Unbonded area Surface
smoothness
smoohtness
Fibers/g
Genetic
History background Species Parenchyma Fiber damage Additive retention Air resistance Bulk
© GloCell Oy 2007
One needs to understand the affects of these arrows in
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order to know why something happens!

9. What type of pulp is needed for each PM?
Smoothness? High tensile?
Porosity? Opacity? High tear?
These targets can be achieved if one knows
how to control the principal components
(factors) contributing to these properties!
Correct targeting (quality and cost)
Process optimization Raw material control
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10. GloCell Innovation
Fiber Knowledge Modeling
Software
Monetary Tools
We have to offer a unique business proposal that brings value through combination of
these four knowledge areas
Innovation is combining “old things” in a new way 10

11. What is needed and not?
• Easy to use tool that is accurate
• Possibility to “play around” with
alternative solutions
• Easy optimization alternatives
• Flexible updates by the supplier
• Not just another software
• Not complicated models that will need
special dedication to understand
• Not too expensive and extensive, but
useful
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12. SoftaCell
• SoftaCell is a program developed into paper, board and tissue makers,
but also to the brand owners to optimize their products to achieve the
best quality with the most economical and sustainable way.
• The program is built to use multivariable optimization to get the best
results in given quality frames. You can optimize either material
quantity, material and fixed costs, energy demand, softness potential,
the use of certified materials or other variable cost and quality
characters of your product. SoftaCell is always tailored to each
customer based on your business demands and features needed.
• Using SoftaCell you will save time and money when you can simulate
the effect of different raw material combinations in minutes without
time and money consuming in situ test trials. That is why you also
have all your raw materials and products in it.
• SoftaCell has proven its benefits also in sales and marketing, when
you can show the benefits of using your product clearly with figures
and quality attributes to your customers.
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13. Input of end quality parameters
• It’s easy to enter all the needed quality
parameters into the software for the end use
requirements
• Depending on the existing data you can use the
laboratory data mixtures as targets and if there
is a quality data available also paper machine
specific modelling is possible
• The key is to compare current situation with the
changes, not to find “absolute truth”
• Optimization tools help to find the most cost
effective way to reach the target quality in
primary properties in limits of other quality
properties
• It is easy to concentrate in one or two quality
factors, but with SoftaCell the optimization can
be done with multiple quality factors without a
fear of loosing performance in the unwanted
places
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14. Creating the Furnish Mixture
Then you go to the real
thing: Furnish mix
optimization
You usually have
different types of
machines and/or
grades in the
database
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15. Fillers and Chemicals Included
Multivariable Optimization
Button!
Here as an example of comparison between PCC
and Kaolin. All other fiber mixes are the same! 15

16. The Quality Comparisons
All quality parameters can be seen for the
both mixtures in Table or Picture.
For optimization Min and Max accepted
values can be entered
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17. Machine Parameters and Prices of Raw Material
can be Entered Flexibly
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18. The Quality and Cost Optimization
In this case MIX #2 shows
a significant 9,69 € / ton
savings.
The quality figures can
also be optimized
separately.
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19. Board Optimization
• The board structure is
created from furnish mixes
• In this case a 3-layer
structure in presented
• Easy comparison
• Grammages included
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20. SoftaCellTM
Quality vs. Cost optimization from Paper to Board!
Raw material All needed
mix quality
parameters
Cost
optimization
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21. Customer service
• Training
• We offer always training session to our new
customers and full manual to help new users.
• User support
• If any problems occurs, our customer service
will answer to your questions and can help
users online around the world.
• Easy updates
• SoftaCell update service will make possible
online updates for all the users simultaneously
every time when new data or software features
are available
• Security
• All customer information is kept in
highly secured server.
• Only registered users have access
into server location and credentials
to use the program or data.
• Unregistered use is made impossible
• User registry control is always
tailored with customer.
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22. GloCell Credentials
KEMIRA
GloCell Pulp Benchmarking and Provider of specialist and Advise on use of different fibres Pulp Benchmarking and Furnish Provider of modeling and
Furnish Optimization Tool in use. mathematical services for board in the softwood pulp production Optimization Tool for a magazine mathematical services for
development. and tailoring pulps to customers. paper machine to optimize research & development.
2008 - paper quality and costs.
2009 - 2006
2010 2010
CONFIDENTIAL
Provider of runability aid for Estimation of business potential of GloCell Furnish Optimization Tool Provider of printing paper grade Mechanical pulp development
coated woodfree paper new forest industry products and in use in cost and quality optimization for Södra pulps. with new raw material.
machine. Through optimized their production methods in early optimization of tissue papers.
strength lowered costs and state of research.
stable quality. 2008 - 2005 - 2006 2006
2005 -2006 2010 -
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23. Furnish Solutions
GloCell Oy
We provide fibre and
Tekniikantie 2F
paper furnish solutions to pulp and paper
02150 Espoo
industry
Finland
world wide
Let’s meet and discuss more 
GloCell Oy
Hanna Kalanne Juhani Lehtonen Jari Aittakari
Managing Director Chairman and Founder Consulting service
hanna.kalanne@glocell.info juhani.lehtonen@glocell.info jari.aittakari@glocell.info
+358 41 501 5944 +358 50 4116137 +358 458588300 23