2. Vision Snoobi Corp. will be the leading European provider of internet focused sales and marketing tools for SME’s during the next 2-4 years. Company will be capable of getting listed publicly. Growth is rapid and profitable. Success is based on innovative solutions that help customers to boost their internet based operations in sales, marketing and overall e-business
3. Company ”in a nutshell” Snoobi technology sales started 2002 Snoobi Oy was founded 2004 Majority owner is Chairman of the board Mr. PekkaKoskinen (68%) Other owners CEO Jukka Ropponen (5%), management & angel investors 45 employees Main product is Snoobi Web Analytics (SaaS) Other products include plug-in modules (MS Dynamics, Salesforceetc) and other value added services HQ office at Helsinki, Finland
4. Company today Snoobi Corporation is a profitable and entrepreneurial online business optimization company focused on European small and medium sized enterprises (“SME”). Revenues of Snoobi were €3,24 million in 2010 (€2.56 million in 2009). Snoobi has about 2,000 SME customers and is tracking over 5,500 websites. The company offers its services in a Software-as-a-Service model (“SaaS”).
5. Business Description Web analytics for SMEs SaaS business model Snoobi provides actionable insights on web visitor behavior to run successful online operations Snoobi = Fact based business decision making online
6. The Team Pekka Koskinen Founder and CTO Jukka Ropponen CEO Lennart Svanberg Sales Director, Sweden
8. Huge Growth Potential Over 20 million SME’s in Europe Internet becoming more and more important marketing and sales channel Snoobi is focused on increasing the profitability of its customers by automating web analytics into easy-to-understand critical business insight and providing B2B customers automated and actionable sales leads.
9. Where is the business / model Consultation Insight Information Data No data
13. Revenue model Subscription fee for Snoobi WA services (SaaS) accounts for +90% of the revenues of the Company Subscription fees are recurring continuous revenues The remaining 10 % of the revenues of the Company comes from plug-in’s and value added services provided to our customers