A short introduction to the why, what and how Service Design can help your business towards sustainable growth. Check out http://www.burokoos.com for more info

1. Service Design in a nutshell

2. What is service design?
Service design is a discipline that helps organisations to
design winning, value adding services.

3. It is a holistic approach
to service development
Networks
Brand
experience
Helpdesk
Sales person
Products
Service
Service
system
Website
Stores
Commucation Apps
Help desk
Service Design provides vision and direction to the development
and refinement of all parts of the service system, like the brand,
the products, logistics, IT and the service itself.

4. It drives customer satisfaction
advocacy NPS
vision
services
loyalty people
trust brand
products
offer
roots values
business succes
service design
It focuses on enhancing usability, NPS, loyalty as well as
efficiency and profitability.

5. How does it work?
Service Design facilitates a structured iterative process and
a creative approach and focuses on the creation of value
for the customer and the organisation.

6. It involves magic
and logic

7. Service Design is not
a one day fly
Succesfull companies (like Apple and IKEA) have managed
to make Service Design one of their core competences.

8. Sustainable long term
growth and profiability
require an ongoing process
X
X X
X
X
X

9. Why? Because the world
evolves faster than ever
The world evolves
faster than ever
.
WWW

10. Service systems are taking
over traditional markets
Service systems fully integrate products and services
into one experience: Google, Nike+, Apple, Facebook,
Greenwheels, etcetera...

11. Service Design helps
driving change
Service Design enables organisations to change, boost
their innovative power and enhance their offering, by
understanding the changing needs of their clients and
effectively deploy new technologies.

12. We help organisations to change the
market by designing winning, value
adding service systems
Koos
Give us a buzz at the Koos hotline
020 753 0154
or take a peek at:
www.burokoos.com