Chris Whitling

1. BLOW OUT
PROMO
YOUR NEXT

2. About Us
HostGator Chris

3. What are we trying to do here?
Move the most units possible
Maximize awareness
Drive incremental units
Note: Be aware of your margins

4. Will this work?
We used these tactics for
Black Friday & Cyber Monday
the last 3 years.
Every year setting new
records.
We airdropped this playbook
into another well known
national hosting brand, and
broke their single day sales
record.

5. The Promo Playbook

6. Theme Your Sale
Engage your customers
Reinforce your brand

7. Theme Your Sale
Leverage holidays

8. Theme Your Sale
Make up stuff if needed

9. Make it Relevant
This idea
sucked.

10. High Discounts
/Special Offers
If you are doing a sale, you want
to make the numbers move.
So give customers
something special.
Will it move them from shopper
to buyer?
Is it better than competitors?

11. Create Urgency

12. Limited Time
Tell them when the
sale is over.
Can you create
scarcity?
Countdown timers

13. Flash Sales
A sale within a sale
Or a very short
duration sale

14. Leverage Your Traffic
Run the sale on your best days, not on your worst.

15. Email your customer base
Might be a good
time to remind
them about your
referral program.
Your customers
are most likely to
come back and
buy more.
They are also the
most likely to tell
others. Make it
easy to share.

16. Email your partners
Open the promotion up to your partners, so it
will help them close business.
Give them early warning, so they can email
their lists and update their sites.
Negotiate even better deals for the partners
if needed.

17. Integrate across all channels
You want this to blow up.
So you need to hit every channel you can.
Social, Content, PPC, Affiliate, Video, etc...

18. Bonus:
How To Execute
+ Managing Your Success

19. Pulling It Off Perfectly
1. Let your creatives go wild
2. Write your requirements with the whole team
3. [Do the work]
4. Before you go live, do a dress rehearsal, where
your entire team steps though the promo so
everyone knows who does what when.

20. Don’t Get Addicted
Customers will start to expect your sales and make
buying decisions accordingly.
Your leaders might get addicted.
Eventually this will change your brand to something
that speaks to price buyers.
Don’t become JCPenney, Kohls, J. Crew

21. If you do...
You have to go cold turkey, and it will suck.

22. Questions?
LinkedIn Chris Whitling
Twitter cw360
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