Purna Virji

1. @PurnaVirji
Conversions in a
Landing Page-Less World
Purna Virji

2. @PurnaVirji
I write for
I speak at
@PurnaVirji

3. Where is the landing
page?
@PurnaVirji

4. @PurnaVirji

5. @PurnaVirji@PurnaVirji

6. @PurnaVirji
We’ll explore:
1) Chatbots
2) Digital Personal Assistants
3) Artificial Intelligence
@PurnaVirji

7. @PurnaVirji
The Name is
Bot, Chat Bot
@PurnaVirji

8. @PurnaVirji

9. KPCB Internet Trends 2016
@PurnaVirji

10. KPCB Internet Trends 2016
@PurnaVirji

11. @PurnaVirji
Let’s chat
numbers

12. @PurnaVirji
Vital stats
$7per user, per year.
(vs. $1/user on
WhatsApp)
(Source: Nomura)
53%prefer chat apps to
speaking to
businesses via phone.
(Source: Ovum)

13. @PurnaVirji
(Source: Gartner)
85%of a customer’s relationship will be
managed without human interaction by
2020.
Vital stats

14. 10% want to know if Xiaoice
is a real human
Meet Xiaoice
@PurnaVirji

15. @PurnaVirji
Why Don’t
Chatbots Need a
Landing Page?

16. Chatbot
@PurnaVirji

17. Sofas
Chatbot:
A sample interaction
@PurnaVirji
What is a tufted sofa?
Hi, what type of furniture can I
help you find for your home?
Sofas and sectionals
Love seat
Others
Fantastic! What type of sofa are you
currently looking for? You can select a
sofa type from the options below.
Sectional sofa
Tufted sofa
Others
A tufted sofa is also known as a Chesterfield
sofa. It’s known for its quilted or tufted style.
Here are two photo examples of the style.
Did this answer your question
adequately? Do you want to talk
with a home decorating expert?
Yes, please connect me
No thanks

18. @PurnaVirji

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20. @PurnaVirji
“Over 70 percent of
the company’s
chatbot orders have
been from new
customers.”
“Two months in: How the 1-800 Flowers Facebook bot is working out,” Digiday, June 24, 2016. <http
digiday.com/marketing/two-months-1-800-flowers-facebook-bot-working/>
@PurnaVirji

21. @PurnaVirji
Start Your Bots

22. @PurnaVirji
q Minimum steps?
q Easier than
alternative?
q Intuitive?
Chat bot Checklist

23. @PurnaVirji
qnamaker.ai/

24. @PurnaVirji
Digital
Personal
Assistants
@PurnaVirji

25. @PurnaVirji
Get to Know Your
New Assistant

26. @PurnaVirji
Vital stats
(Source: Juniper
Research)
4bnwill be mobile-based.
5bnDPAs in use by 2021

27. @PurnaVirji
When’s the tipping point?
(Source: Baidu)
99%accuracy.

28. @PurnaVirji
Why Don’t the
Assistants Need
a Landing Page?

29. @PurnaVirji@PurnaVirji

30. • Cuisine preferences
• Where I live and work
• Favorite sports teams
• I’m leaving home
• Location of next meeting
• I’m working late
@PurnaVirji

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0%
10%
20%
30%
40%
50%
60%
70%
0% 5% 10% 15% 20% 25% 30%
Percentagewhohaveusedvoicemorethan5
times
Percentage who say their usage of voice for this task is
increasing
Find local business
Find things to do
searches for quick facts
are
not too far away
Order food for deliver
Search for quick fact
Make personal
appointment
Look up price
Most simple
Most complex
Current Use of Voice by Reported
Increasing Voice Usage for Local
Tasks

38. @PurnaVirji
Where can I go for $300?
Good hotels in Barcelona?
How much are flights to Paris?
@PurnaVirji

39. @PurnaVirji
Start Prepping for
the Assistants!

40. @PurnaVirji
Audible Conversion Checklist
q Anticipate needs
q Have info available
q Make it seamless
@PurnaVirji

41. @PurnaVirji
30% of web browsing
will be screen-less by
2020.
(Source: Gartner)

42. @PurnaVirji
Render
screen-less +
hybrid
interactions
@PurnaVirji

43. @PurnaVirji
AI Think
Therefore
AI Am
@PurnaVirji

44. @PurnaVirji
Let’s play a game

45. @PurnaVirji@PurnaVirji
Human or AI?
When I step
Whereby a new
World do I enter
Betwixt and between
I do linger
There on the stair
— A poem

46. @PurnaVirji
“
“Human
or AI?
Republican Darrell Issa has beaten
Doug Applegate, a Democrat, in a race
for California's 49th Congressional
District seat, currently held by Issa.
Republicans retained control of the House and lost only a
handful of seats from their commanding majority, a stunning
reversal of fortune after many GOP leaders feared double-
digit losses. At several points this year, Democratic leaders
predicted that Donald Trump’s presidential nomination would
prompt an anti-Republican wave that would sweep 20 or more
Democrats into the House. Democrats seized four redrawn,
GOP-held districts in Florida and Virginia and held small leads
in several other battlegrounds. But they could not unseat
Republicans in key districts across the country, including
suburban seats they believed they could easily win with
Trump on the ticket.1
1. “Rep. Darrell Issa elected to represent California 49th Congressional District,” Washington Post. November
28, 2016. <https://www.washingtonpost.com/news/politics/2016-race-results-california-house-49th/?
utm_term=.b1932aab918c> @PurnaVirji

47. @PurnaVirji@PurnaVirji

48. @PurnaVirji
How is AI Helping with
Landing Page-Less
Conversions?

49. @PurnaVirji
Interactive Ads
@PurnaVirji

50. @PurnaVirji
Personal Shopping
@PurnaVirji

51. @PurnaVirji
Predictive Analytics
@PurnaVirji

52. @PurnaVirji
Start Your AI

53. @PurnaVirji
Start evolving now
q Plan your conversion strategy
q Connect and leverage data
q Get everyone on board
@PurnaVirji

54. Searc
h
Speech
Languag
e
KnowledgeVision
Cognitive services
@PurnaVirji

56. @PurnaVirji