"Экосистема приложений Windows 8 и Windows Phone сегодня и завтра", Владимир Колесников, Эксперт по технологиям разработки ПО, Microsoft
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Конференция White Nights: Mobile Games Conference (http://wnconf.com)
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"Экосистема приложений Windows 8 и Windows Phone сегодня и завтра", Владимир Колесников, Эксперт по технологиям разработки ПО, Microsoft
- 4. о б о г а щ е н н о й о б л а ч н ы м и с е р в и с а м и
- 6. Почти 100000 приложений Россия: WP > iPhone в первом квартале*
- 7. Единый и единственный 70/30 Активное промо Trials и MO billing Hidden and Private Betas Монетизация
- 8. Возможности мерчендайзинга Тип размещения Панорама Иконка Список Рост загрузок 2000% 800% 150%
- 9. 2 Metro UI 3 Live Tiles 4 Использование Trial 5 Правильная цена 6 Глобальность 7 Повторение успехов 1 Хорошие отзывы
- 11. s
- 14. Новая парадигма пользовательского интерфейса - Metro, ориентированного на touch с поддержкой клавиатуры и мыши Новая модель разработки – WinRT с поддержкой HTML/CSS/JS, C#/XAML, C++/DirectX Спроектирована для множества форм- факторов – от планшетов до десктопов Windows Store – главный канал продаж и распространения приложений
- 38. Для получения $1 million дохода Цена: $1.99 ~500,000 продаж 0,08% пользователей Windows
- 39. Для получения $597000 дохода Цена: $1.99 Если даже платит только 10% 0,5% пользователей Windows
Notas del editor
- Two ecosystems, two approaches, two situations
- Windows Reimagined. Let me explain what Windows re-imagined means: A new UI where touch is a first-class citizen along with full mouse-and-keyboard support Supports a new range of scenarios from traditional computing to mobile Based on Metro, a shared design language across all of Microsoft’s consumer platforms do more with less, be fast and fluid, authentically digital Designed from the chipset up for multiple form-factors, including tablets, laptops, desktops & all-in-ones Re-architected from the chipset up for both Intel and ARM The Windows Store on every device with full payments support and flexibility Fully modern store with all the things you would expect from a modern store, including a curated experience, full commerce experience, and installation on every device Supports a wide range of business models with flexible payment options and the best economics Talk more later in the deck New development models built on WinRT, including native support for HTML/CSS/JS, C#/XAML, C++/DirectX Enables many developers to leverage the skills and assets they already know and have
- This slide might no longer be accurate.. We should check.. It is best to show this in the demo any way… more flexibility, same components..
- We are everywhere. Mention localization. You can capitalize on that and make a lot more money. NOTE: YOU MUST READ THIS BLOG POST FOR YOUR LOCAL DETAILS http://blogs.msdn.com/b/windowsstore/archive/2012/01/05/global-reach.aspx Buy from 231 markets.. 45 market-specific app catalog..s Local pricing in 40 markets *** Developer payments in 51 markets.. Is not in slide, keep it relevant to locale **
- This is big money .. Big money… Use an example of the math to make it stick… In the apple model, if you had $1M in sales, you would get $700K If on Windows, that would be $17.5K + 780K… == 87.K difference.. If you sold five 10 millions, the difference is $997500 … Making 10 M in revenue is not that hard given there is 500M users!!! At a price of $4.99, you would need to sell to less than 0.5% of the Windows customer base to make $10M..
- Register as an individual: This is appropriate when you have not formed a business entity specifically for the purpose of developing and selling apps. This requires that you live in one of the developer markets that the Windows Store supports. Register as a company: This is appropriate if you have a business entity specifically for the purpose of developing and selling apps. You must have the business registered in one of the developer markets that the Windows Store supports. We verify the identity of every business
- http://windowsteamblog.com/windows_phone/b/wpdev/archive/2011/03/08/an-update-on-windows-phone-marketplace-new-tips-policies-and-regional-access-program.aspx
- Emphasize strongly that their choice has to meet store policies and certification..
- THIS SLIDE DESERVES A LOT OF TIME… Discuss it by scenarios… Use examples: Existing commerce: Ebay can use their existing commerce system… from within their app and all the revenue of that transaction goes to Ebay.. A company like the Telegraph in the UK Ad supported is easy. Pick your favorite scenario.. Use Wordament if needed; they are in the store and they have a fake ad Trials is easy.. In-App Purchases is very innovative.. You can get purchases that expire over time, for example “renting a book” for a week… or using the Premium subscription of animoto for a week and then going back to the basic subscription…
- Should we hide the modern platform??
- iPad: 0.7% (1/140) Android tab: 2.1% (1/47) 80% tier worth an extra $122K to you