About pages are important to help your reader know and trust you. But writing them can feel awkward. You don’t want to sound, you know, snooty. Learn the 4 easy steps to writing an About page that interests your readers and gets them to contact you.

2. What’s so delicious about
About pages?

3. You can tell your readers
how you can help them…

4. …in a
personal
way

5. so you gain their trust…

6. …and they want to do business with you.

7. You can
show the
inner
you…

8. …so they like you.

9. (Likeability is not just a fluffy concept for
hippies.)

10. You can tell them what to do next…

11. …so they do it.

12. How do you do this?

13. There are 4 steps…

14. Step 1:
Tell your readers what’s in it for them.

15. How?

16. By answering these
questions:
1. How do you help your clients?
2. What is your mission?
3. What are your super powers?

17. Step 2:
Build your credibility.

18. How?

19. By answering these
questions:
1. Have you been through your reader’s
problems?
2. What shows your expertise?
3. Do you have quotes or testimonials?

20. Add a dash of personality.
Step 3:

21. How?

22. Try these techniques:
1. Share your mission
2. Tell a mini-story about yourself
3. Share your hobbies

23. Step 4:
Tell them what to do next.

24. What should you
tell them?

25. 1. Call you
2. Download your report
3. Come to your store
You can tell them to:

26. The 4 ingredients to a savory About page:
•What’s in it for your customers?
•Credibility
•A dash of personality
•A clear call-to-action

27. Need help
writing your
About Page?

28. Find it awkward to
write about
yourself?

29. Find it awkward to
write about
yourself?
…without sounding like a windbag?

30. Learn more about writing delicious About pages:
BOOST YOUR CREDIBILITY
AND OOZE PERSONALITY
FOR WRITING YOUR
‘ABOUT’ PAGE
A PROCESS
http://www.enchantingmarketing.com/about-us-guide/

31. Learn more about writing delicious About pages:
BOOST YOUR CREDIBILITY
AND OOZE PERSONALITY
FOR WRITING YOUR
‘ABOUT’ PAGE
A PROCESS
http://www.enchantingmarketing.com/about-us-guide/

32. Slide Image Source
Slide 3 Helping Hand by Tomas Sobek / CC BY
Slide 4 Love and Trust by Mike Baird / CC BY
Slide 5 Morgan Van Pelt Australian Shepherd Puppy "red merle" by Ted Van Pelt / CC BY
Slide 6 Handshake by blu-news.org / CC BY
Slide 7 Happy New Year! by Wade / CC BY
Slide 8 puppy love by Porsche Brosseau / CC BY
Slide 9 Hippy at Phoenix Gay Pride Parade by Kevin Dooley / CC BY
Slide 10 Coach Bill Grier and Patrick McCollum by SD Dirk / CC BY
Slide 11 Call by Filip Pticek / CC BY
Slide 13 where does these footsteps lead to ? by Vinoth Chandar / CC BY
Slide 14 Handmade gift wrap by erika g / CC BY
Slide 17 150306-D-AF077-067 by Ash Carter / CC BY
Slide 20 Somewhere in Tennessee by DewFrame ДьюФрейм / CC BY
Slide 23 accomplished (344/365) by Tim Pierce / CC BY
Slide 26 25760003 by Marc Cavalier-Smith / CC BY
Photo Attributions (Thank you!)

33. Now go spiff up
your
About page!

34. Now go spiff up
your
About page!
Stop dilly-dallying - just do it!