2. Promoter-the person or group of persons, which is
engaged in purposeful advertising product to
promote it on the market. They are also hired
advertising agents participating in BTL-actions.
3. Requirements for promoters
Most promoters are persons aged 18 to 30
years. Most often it is students who are
learning, but is free time. After all that work
the promoter does not necessarily have a
college degree. At work, you need 3-4 hours a
day. Although there are promoters who work
and 8 hours per day.
Before starting work, future promoters
are trained in sales techniques, basics of
communication skills, sales promotion
theory, effective communication,
psychology, consumers, development
actors' skills.
4. Salary promoters
Salary promoter depends on the type of
activity performed. More make boys and
girls with model looks, because such
people more readily communicate. Also
higher valued work of promoters in the
evening and night. Artists, animators and
students of theater universities are among
the highest paid promoters. Average
promoters earn per hour 180 - 600 rubles.
5. Type of work you can perform promoters :
1-Distribution of leaflets advertising , test samples ;
2-tasting and testing products;
3-Consultations about the service or product ;
4-Conducting social. surveys , questionnaires ,
5-Provision for buying gifts;
6-Conducting presentations at conferences or
exhibitions;
7-Filling pauses (their organization) that appear at
conferences or exhibitions;
8-Hold contests , lotteries , raffles prizes;
9-Exchange of goods of another's products
( competitor) for their goods ;
10-Measures massive scale : holiday show, moves to
promote the company.