The document outlines Samsung's social media campaigns on Instagram with the mission of "Inspire the World, Create the Future". It describes three campaigns - #VRscholarship to promote education among college students, #ilikeS8 to cultivate user involvement by holding a photo contest for the new Samsung S8, and #igotsamsung to promote purchase of Samsung electronics by showing how they make life more convenient. Each campaign lists its objective, focus, application (hashtag) and featured activities.

1. Rosa Magana
Nero Chen
Sooji Kim
Stuart Jennings

2. Mission Statement: “Inspire the World, Create the Future”

3. GOALS OF CAMPAIGNS:
Promote education and in turn
create positive brand image
Cultivate user involvement Promote consumers to purchase
Samsung electronics

4. 3.3 Million Followers Content: Product Advertisements,
Photos and Videos
✏ 2-3 Posts a Week Engagement Ratio: 0.01

5. #VRscholarship
OBJECTIVE: Promote education and in turn create positive brand image
FOCUS: College students/incoming college freshmen
APPLICATION :#VRscholarship
FEATURE: Contestants create innovative idea for utilization of virtual reality

6. #ilikeS8
OBJECTIVE: Cultivate user involvement
FOCUS: Promote new S8 on Instagram
APPLICATION: #ilikeS8
FEATURE: Create social media contest in which people post pictures with their new S8.
Top 10 highest number of likes wins Samsung product (laptop, phone). By creating an
easy entry into the contest, we will attract many users to post and spread the word
about S8.

7. OBJECTIVE: Promote consumers to purchase samsung
electronics
FOCUS: Samsung product will make your life
convenient
APPLICATION : #igotsamsung
FEATURE: Forgotten Laundry? No need to take a
U-Turn for forgotten chores. S8 can take care of it.
Control everything from your hand!
#igotsamsung