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Integrating UX
with Scrum
7th November 2013 • J Meadow

(1/1) 1 / 36
Background - me
Information Architecture
Project Management
Business Analysis
Web Strategy
Usability
7th November 2013 • J Meadow

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Background - SilverStripe
40 staff in Wellington & Auckland
20 devs, 4 designers, 5 PM’s
$30k to $300k+ projects
running Agile/Scrum

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Scrum at SilverStripe
team defined processes
sprints of 1 to 2 weeks
daily communication
product backlogs
sprint demos
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SilverStripe projects
‘agency’ type approach
project team assigned
timeframes agreed
start and end date
end deliverable
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Common Agile/UX
criticisms
focus on short development sprints,
chunks deliverables into feature sets
no time for big-picture thinking
little up-front design time
little time to user test
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Common Agile/UX
criticisms
Agile work is mostly about delivery,
UX work is mostly about discovery.
Two worlds - both concerns are necessary.
- Jeff Patton, 2008

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Lessons learnt

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Lessons learning

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Lessons learning
no one approach works for all

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Lessons learning
best approach depends on the project

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Lessons learning
best approach depends on the project
- type of project
- client’s needs
- budget/timeframe
- client’s maturity
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Some common approaches
integrating UX with Scrum

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UX

Dev

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Dev

7th November 2013 • J Meadow

UX

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UX

Dev
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UX/Dev

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UX

UX/Dev

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concept, design & build

UX

UX/Dev

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UCD + Agile
UCD:
- Research
- Concept
- Design
- Build

Agile:
- Individuals and interactions over processes and
tools
- Working software over comprehensive
documentation
- Customer collaboration over contract negotiation
- Responding to change over following a plan

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UCD + Agile

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5x UX/Scrum tips

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UX/Scrum tip #1
UX = user needs

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UX/Scrum tip #1
/
UX = user needs

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UX/Scrum tip #1
UX = user + business needs

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UX/Scrum tip #1
UX = user + business needs

talk to business users AND end
users...
as soon as possible
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UX/Scrum tip #2
1st determine who the key users are

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UX/Scrum tip #2
1st determine who the key users are
2nd identify what they want

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UX/Scrum tip #2

1st determine who the key users are

2nd identify what they want

3rd understand how they want it delivered
and presented

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UX/Scrum tip #2

1st determine who the key users are

2nd identify what they want

3rd understand how they want it delivered
and presented

1 & 2 Concept Phase > 3 Sprint iterations
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UX/Scrum tip #3
think horizontally AND vertically...
at the same time!

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UX/Scrum tip #4
get a head start with UX concepts...

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UX/Scrum tip #4
get a head start with UX concepts...
start with low-fidelity wireframes,
early on within the team
and with the client
have designers and devs work closely together
7th November 2013 • J Meadow

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UX/Scrum tips #5
concept, design & build

UX

UX/Dev

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UX/Scrum tips #5
concept, design & build

UX

UX/Dev
project
spike

7th November 2013 • J Meadow

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Thank you!
email: J@silverstripe.com

(1/1) 36 / 36

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