Dr. Julie Murray-Jensen: Best Practices for Organizational Growth, Funding, Enrollment, Workforce Development

1. BEST PRACTICES TO
INCREASE ORG.
GROWTH &
REVENUE
Dr. Julie Murray-Jensen
juliemj724@gmail.com

2. Growing Public & Private GRANTS
Collective Impact and Partners Matter
Foundations favor replicable/consortium collaborative ventures and are less likely to fund individual institutions
Public grants often have service number requirements for grant eligibility that only partners can help achieve
Job Readiness and Workforce Development Training = Great Interest
Public and private dollars in support of economic development, market needs, and lifting-up low socio-economics
Innovative approaches that reach additional individuals/communities in new ways for greater impact
Funders Are Focused on Outcomes
What will the dollars produce, in what time-frame, with the biggest impact to the most – this is what is funded

3. Growing Private Giving/FUNDRAISING
The Case of Support = Most Convincing in SMART Format
“SMART” goals are: Specific, Measurable, Achievable, Results-Oriented, Time-Determined
Effectiveness Requires Consistent Attention and Validation Throughout Process
Cultivating relationships with volunteers and donors, fundraising, stewardship
On-going, regular communication a necessity
Emotional and rational components in communication, outreach, planning
Deep Belief in Philosophy, Organization and/or Project
Authenticity, real need, passion, and assurance of success

4. Growing Institutional ENROLLMENT
Institutional Confidence Is Growing in Importance
Prospective students/families must be convinced an institution will be open in 10 years
Multi-faceted, Personalized, Targeted Marketing Required
Social-media, print, in-person, press, alumni, events, mailers, peer recruitment = all hands/strategies on deck
Consistent messaging through dynamic mediums informed by sophisticated data, technology, and professionals
Parent outreach key to manage plethora choices and ensure the “deal is closed”
Affordability and Quality Matter – and So Does Convenience and Jobs
On-line learning must be available, quality, and affordable to facilitate enrollment access and convenience
Robust partnerships must be in place with employers to ensure good paying jobs in the region – and then shared

5. Growing WORKFORCE DEVELOPMENT
General Education Important – but Stronger Tied to Employability
Critical thinking, problem-solving, communication, innovation, applied knowledge, work-ethic must be focus
Regional Jobs Matter – Now and Related to Future Projections
Data on future of job fields and wages, sizeable number of jobs available in region, ability to grow/advance
Clear Pathways Between Partners
High Schools, Community Colleges, Apprenticeships, Universities, Employers, Graduate Schools
Easy Access to Job/Career Training
On and off enrollment ramps, affordability, scholarship access
Work-Based Learning Models
Paid Internships, Co-ops, Certificates, Apprenticeships huge

6. To Discuss More…
Contact Dr. Julie Murray-Jensen
At juliemj724@gmail.com