Looking for KPI's to analyse your brand's performance and visibility throught 2019? Curious to know how your competitors performed and which themes were crucial this year? Contact us for more information!

1. Visibility of your brand and competitors
Longitudinal share of voice analysis and benchmarking
0
200
400
600
800
1000
1200
1400
0
100
200
300
400
500
600
700
800
Q1 2019 Q2 2019 Q3 2019 Q4 2019
Sector A B C
0%
10%
20%
30%
40%
50%
0
500
1 000
1 500
2 000
2 500
3 000
Jan 19 Feb 19 Mar 19 Apr 19 May 19 Jun 19 Jul 19 Aug 19 Sep 19 Oct 19 Nov 19 Dec 19
Mentions Share of mentions
• Longitudinal analysis of media visibility for your brand
and your competitors.
• Longitudinal share of voice (SOV) analysis of your brand
and your competitors (Benchmark).
Analytic approach
• Evaluate the impact of your campaigns and press
releases in 2019.
• Detect recurring trends and cycles of media hype to
maximize the uptake of your message in 2020.
• Explore your competitors’ communication patterns to
identify opportunities for making your communication
stand out from the crowd.
Insights

2. Your brand image
Thematic analysis of brand mediatisation (+100,000 words & expressions)
• Drawing on an extensive bilingual dictionary of approx.
13,000 themes and more than 100,000 individual words
and expressions on 5 levels*, this analysis thematically
explores the media agenda surrounding your brand.
Analytic approach
• Discover the image of your brand trough the eyes of the
media.
• Analyze the position of your competitors in relation to
specific themes.
• Observe for which themes your brand is best
represented.
*This method has been developed by Grégory Piet, Ph.D., as part of
his doctoral thesis at the University of Liège (2015).
Insights
Telephony,
Technologies
18%
Finance
7%
Economy
7%
Consumption,
consumers
6%
Company,
CEO
6%
Transport
, Mobility
6%
Political
Parties
5%
Media
5%
Culture
4%
Sport
3%
Banking sector
3%
Administration,
State
3%
Management
2%
Ecology,
Agriculture
2%
Employment
2%
Health
2%
Other
Interests
19%
681
407
207
162
146
129
119
114
110
109
79
70
68
65
62
60
58
56
53
52
51
50
48
46
40
Employment
Workers
Compulsive workers
Stress symptoms
Companies
Price (consumption)
Depression, burn out
Cars
Employers' federations
Salaries, incomes
Freelancers
Health problems
Children
Experts
Health
Doctors
Mobility fees
GRH
Influenza
Addiction
Cafeteria
Alcohol beverages
Family allowances
Teleworking
Employees

3. Your brand image
Cross-referencing brand visibility and thematic presence
• Associative analysis of the topics that are linked to your
brand and your competitors. (+100.000 wordings, 13.000
themes on 5 levels)
• The analysis represents the share of a theme in the
overall media coverage of your brand.
Analytic approach
• Discover for which topics your brand was the most
influential.
• Analyze the thematic trends in your sector.
• Observe whether your competitors are positioning
themselves on “your” themes.
Insights
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Jan-19 Feb-19 March-19 April-19
Nutrition Diet
Ecology Nature
Quality of life Fruits & Vegetables
Agriculture
12,6%
4,6%
4,6%
A
B
C
Cash for cars / Company cars
9,7%
5,3%
3,9%
A
B
C
Employment

4. Media and Data Expertise
to outperform Strategic Decisions
Interested?
Contact us for more info
Gregory Piet, Ph.D.
Chief Data Officer
T : +32 2 550 10 42
M : +32 479 87 46 16
gregory.piet@auxipress.be
Joyce Stroobant
Senior Media & Data Analyst
T : +32 2 550 10 42
joyce.stroobant@auxipress.be
© auxipress