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Similar a Juliet fay How drilling down through your knowledge helps you write better content
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Juliet fay How drilling down through your knowledge helps you write better content
- 1. How mining your knowledge helps you write be5er online content Wednesday, 27 March 2013
- 2. Too many ideas No ideas Don’t want to leave things out Want to sound credible Need to drive traffic Wednesday, 27 March 2013
- 3. What if you could have a sure fire method to ensure your online content punches above it’s weight Wednesday, 27 March 2013
- 4. Punch above your weight Wednesday, 27 March 2013
- 5. Agenda • How mining your knowledge helps you write be9er online content • 40 minute presenta<on • Slides by email • Informal session Wednesday, 27 March 2013
- 6. What we’ll cover 1. Who, what, why of ar<cle marke<ng 2. Topics and angles 3. Exercises (a quick workout) Wednesday, 27 March 2013
- 7. Who, what, why of ar?cle marke?ng Wednesday, 27 March 2013
- 9. Where do you find ar?cles online? Wednesday, 27 March 2013
- 10. business websites blogs academic sites case studies forums white papers podcasts e-‐guides syndica<on sites online magazines news sites white papers Wednesday, 27 March 2013
- 11. Wednesday, 27 March 2013
- 12. Who writes ar?cles? Wednesday, 27 March 2013
- 13. Wednesday, 27 March 2013
- 14. Why write ar<cles? Wednesday, 27 March 2013
- 15. Wednesday, 27 March 2013
- 16. Wednesday, 27 March 2013
- 17. Biggest challenge? Finding topics and angles Wednesday, 27 March 2013
- 18. Splashing around in the shallows Wednesday, 27 March 2013
- 19. Dive deep into your subject Wednesday, 27 March 2013
- 20. 3 formats to make your ar<cles more diges<ble Join my list today and get this free ar<cle sent to your inbox plus regular ar<cles and updates about email marke<ng workshops and products for rural businesses Wednesday, 27 March 2013
- 21. How do you search online? Wednesday, 27 March 2013
- 22. How to do email marke<ng • How do I make an HTML email? • How do I put a voucher in an HTML email? • How do I add a link to a voucher in an email voucher Wednesday, 27 March 2013
- 23. Process of drilling down Topic Brainstorm subtopics Pick one Add specific (place) Add specific (people) Add specific (<me) Add specific Add curiosity (why & how) Wednesday, 27 March 2013
- 24. Example 1: copywri<ng • Topic; copywri<ng • Subtopics: • Call to ac(on • Headlines • Connectors • Weasel words • Making the offer • Adding curiosity • Add specifics • Call to ac<on in emails • Call to ac<on in event promo<on emails • Improve response rate of call to ac<on in event promo<on emails • How a two stage call to ac<on improves response rates Wednesday, 27 March 2013
- 25. Example 1: women’s equality • Subtopics: • Pay • Domes<c chores • Shoes • Add specifics • Shoe shapes • Shoe shapes for women with large feet • Shape of high-‐heeled shoes for women with large feet Wednesday, 27 March 2013
- 26. Example 3: smallholding • Topic; smallholding • Subtopics: • buying • Running a smallholding • Breeds for smallholders • Selling produce • Diversifying income Sub-‐sub topics Running a smallholding on a shoe string • Add specifics Running a Welsh smallholding on a shoe string • Running a 2 acre Welsh smallholding on a shoestring • Making 10K profit from a 12 acre Welsh smallholding • How to make 10K profit from a 12 acre Welsh Wednesday, 27 March 2013
- 27. Ar<cle headlines and topics Wednesday, 27 March 2013
- 28. Your turn Wednesday, 27 March 2013
- 29. Process of drilling down Topic Brainstorm subtopics Pick one Add specific (place) Add specific (people) Add specific (<me) Add specific Add curiosity (why & how) Wednesday, 27 March 2013
- 30. What we covered 1. Who, what, why of ar<cle marke<ng 2. Topics and angles 3. Exercises (a quick workout) Wednesday, 27 March 2013
- 31. Follow me @JulietFay Wednesday, 27 March 2013