The document discusses visual media and information literacy. It covers various visual design elements like line, shape, value, texture, color, and form. It also discusses visual design principles such as center of interest, balance, harmony, contrast, directional movement, rhythm, and perspective. Examples and definitions are provided for each visual design element and principle. The purpose of visual information is also discussed as gaining attention, creating meaning, and facilitating retention. Common visual file types like JPEG, GIF, and PNG are also outlined.

1. Visual
Media and Information
Media and Information Literacy (MIL)
By: jmngoho 2019

2. Visual Storytelling
THE HYBRID GRAPHIC NOVEL

3. Visual Storytelling
THE HYBRID GRAPHIC NOVEL

4. Visual Storytelling

5. Visual Storytelling

6. Visual Storytelling

7. Visual Storytelling

8. Visual Storytelling

9. Visual Storytelling

10. Visual Storytelling

11. Visual Storytelling

12. Visual Storytelling

13. Visual Storytelling

14. Visual Storytelling

15. CLASS ACTIVITY
•Write the story of the graphic novel in your
notebook.
•You are not allowed to talk to your
classmates. (5 minutes)

16. CLASS DISCUSSION
• What is the story in this graphic novel?
• Who is the main character in the story?
• How did you know?
• What do you know about the main character?
• How did you know it?

17. Examples of VISUAL MEDIA
• Photography
• Video
• Screenshots
• Infographics
• Data Visualization (charts and graphs)
• Comic Strips/Cartoons
• Memes
• Visual Note-Taking

18. Purpose of VISUAL INFORMATION
•gain attention
•create meaning
•facilitate retention

19. Purpose of VISUAL INFORMATION

20. The Power Of Visual Content
by DemandGen Report (2014)

22. The Power Of Visual Content

23. Common VISUAL MEDIA File Types

24. Common VISUAL MEDIA File Types
The JPEG format is virtually synonymous with digital
photography. Virtually all modern cameras offer it
as a default setting.
• Best for: Photographs and graphics that involve gradients or
other broad color ranges.
• Avoid it for: Logos and line drawings.

25. Common VISUAL MEDIA File Types
GIF supports animation.
• Sports blogs and websites have started to
use GIF images to show highlights.
• Unlike a video, a GIF can play directly in a
mobile browser
Best for: Logos, simple graphics, animations and video
clips where image quality isn’t a high priority.
Avoid it for: Saving photos, printed documents or
graphics that need a large color palette.

26. Common VISUAL MEDIA File Types
PNG acts as a more modern version of the GIF standard.
Its lossless format and color palette match what is found
in a GIF. However, a PNG image will result in a smaller file
than a GIF with the same data.
• Best for: (PNG-24) High-resolution or high-contrast images that will ultimately
make their way to print, or similar images for web use that require
transparency.
• Avoid it for: (PNG-24) Photos that will be hosted on the web.

27. Visual Design Elements
•Line
•Shape
•Value
•Texture
•Color
•Form
- the building blocks or basic units in the construction of a visual image.

28. Visual Design Elements
LINE
A line connects two points and is the simplest element of design.
• describes a shape or outline
• create texture and can be thick or thin
• may be actual, implied, vertical, horizontal,
diagonal, or contour lines

29. Visual Design Elements
LINE

30. Visual Design Elements
LINE

31. Visual Design Elements
SHAPE
Shapes are self-contained areas, usually formed by lines
• a geometric or organic area that stands out from
the space next to or around it, or because of
differences in value, color, or texture

32. Visual Design Elements
SHAPE

33. Visual Design Elements
SHAPE

34. Visual Design Elements
VALUE
the degree of light and dark in a design. It is the contrast between
black and white and all the tones in between.
• Value can be used with color as well as black and
white.
• Contrast is the extreme changes between values.

35. Visual Design Elements
VALUE

36. Visual Design Elements
TEXTURE
Texture is the surface quality of an object.
• way a surface feels or is perceived to feel
• illusion of the surfaces peaks and valleys,
resulting in a feeling of smoothness or roughness
in objects.

37. Visual Design Elements
TEXTURE

38. Visual Design Elements
TEXTURE

39. Visual Design Elements
TEXTURE

40. Visual Design Elements
TEXTURE

41. Visual Design Elements
COLOR
Colour is an element of light.
• determined by its hue (name of color), intensity
(purity of the hue), and value (lightness or darkness
of hue)
• used for emphasis, or may elicit emotions from
viewers

42. Visual Design Elements

43. Visual Design Elements
FORM
• a figure having volume and thickness
• an illusion of a 3-dimensional object can be
implied with the use of light and shading
• can be viewed from many angles

44. Visual Design Elements
FORM
FORM IS A SHAPE IN THREE DIMENSIONS

45. Visual Design Elements
FORM

46. • End of Part 1

47. Visual Design Principles
• Consistency of margins, typeface, typestyle, and
colors is necessary, especially in slide
presentations or documents that are more than
one page.

48. Visual Design Principles
• Center of interest
• Balance
• Harmony
• Contrast
• Directional Movement
• Rhythm
• Perspective

49. Visual Design Principles
• Center of interest
an area that first attracts attention in a composition.
This area is more important when compared to the
other objects or elements in a composition.
 This can be by contrast of values, more colors, and
placement in the format.

50. Visual Design Principles
• Balance
a feeling of visual equality in shape, form, value,
color, etc. Balance can be symmetrical and evenly
balanced, or asymmetrical and unevenly balanced.
 Objects, values, colors, textures, shapes, forms, etc.
can be used in creating balance in a composition.

51. Visual Design Principles
• Harmony
 brings together a composition with similar units.
 If for example your composition was using wavy lines
and organic shapes, you would stay with those types
of lines and not put in just one geometric shape.

52. Visual Design Principles
• Contrast
offers some change in value creating a visual discord
in a composition.
shows the difference between shapes and can be used
as a background to bring objects out and forward in a
design.
It can also be used to create an area of emphasis.

53. Visual Design Principles
• Directional Movement
a visual flow through the composition.
suggestion of motion in a design as you move from
object to object by way of placement and position.
directional movement can be created with a value
pattern. It is with the placement of dark and light
areas that you can move your attention.

54. Visual Design Principles
• Rhythm
a movement in which some elements recur regularly.
it will have a flow of objects that will seem to be like
the beat of music.

55. Visual Design Principles
• Perspective
 created through the arrangement of objects in two
dimensional space to look like they appear in real life.
 is a learned meaning of the relationship between
different objects seen in space.

56. Visual Design Principles

57. Visual Design Principles

58. Visual Design Principles